论运动训练生产、生产力和价值

运动训练也是生产,是运动竞技能力的生产。运动竞技能力的生产也是生产力和生产关系的特种结合,构成运动训练生产力的因素很多,最重要的运动员,他们既是劳动者又是劳动对象,是运动训练发展的最革命的因素,同样,科学技术也是第一生产力。运动竞技能力的使用价值通过竞技比赛和表演转化为运动项目品相,以满足人们的精神和心理需求。我国的运动竞技也应向产业型转化。

NIKE、李宁、安踏的渠道策略比较分析

笔者通过对三种不同层次运动品牌渠道策略的比较，启发我们对于渠道构建的思考，更深入了解中国市场上运动品行业的渠道建设情况，同时在对比中发现优劣与利弊，这有助于运动品牌渠道构建的思考与选择，发展与借鉴，最终推动中国运动品牌渠道建设，促进中国运动品牌的整体发展。

Managing Innovation in the Sports Equipment Industry： Upstream Process Management

The point under study is the first of such a nature. This paper investigates the management of innovation adopted by the European leader in sports equipment： Decathlon （Oxylane Group）. In recent years, vertical integration push and innovation have secured the company＇s leadership and success in a number of sports markets throughout Europe. It now has 909 stores located globally. Oxylane Group designs, manufactures, and sells sports products for sports people worldwide. It offers fitness, dance, gymnastics, and combat sports products; bicycles, equipment, and accessories; team sports products; nautical and water sports products （surf sports, diving, sailing, and kayaking products）; swimming products; mountain sports products （for hiking, mountain trailing, camping, skiing, and snow shoe hiking）; skiing and snowboarding products （for snowboarders and skiers）; and climbing and mountaineering products. The company is now a direct challenger for world sports leaders. Since the end of the 1990＇s, Decathlon different sports brands have not taken a unique and rational path to success. The company has built insights about its customers, identified and evaluated unique market opportunities, and prepared a bold game plan to seize them. By doing so, Decathlon has developed a stream of winning products. The process of new business creation generally splits into two parts： an upstream process （sensing and creating opportunities） and a downstream process （converting the selected opportunities into successful products）. Most businesses have a formal process implemented to manage the downstream part. Few that people know of have set up an equivalent process like Oxylane and Decathlon to sense and create new opportunities in the sports equipment industry. The aim of the paper is to examine how the brand has developed two of its successful product： the tent two seconds and the wetsuit ＂Inergy＂. These two products are chosen as examples to understand how the upstream process articulate with the downstream one.

A Study on the Constraints and the Solutions in Silver Sport Industry

The purpose of this study is to investigate the constraints that the workers in silver sport industry experience and the solutions. In this study, six workers in silver sport industry participating in the elderly job fair held in Ilsan in 2016 were selected as subjects and interviewed in depth. The sports equipment that the six subjects exhibited and their sales and PR （Public Relations） behaviors during the fair were observed, and they were interviewed about the current status of the sports goods industry, constraints as workers, and solutions to resolve the constraints. A senior sports goods developer analyzed sports goods development and PR process through a case study. The result of this study is as follows. The constraints of silver sport industry environment are constraints on investment and lack of research and development, legal and institutional constraints, and economic constraints. The constraints of the silver sport goods industrial field are anxiety for the production of unproven high-cost goods, constraints on unstable institutions, and constraints from the difficulties in collaboration. The solutions of such problems are as follows. First, it is needed to resolve the high production cost. Second, it is need to resolve the difficulties in delivery. Third, it is needed to resolve the difficulties in communication in the development stage

Avoidance of potentially harmful food cannot be socially transmitted between rats

The social transmission of food preferences （STFP） is a behavioural task of olfactory memory, in which an observer rat learns safe food odours from a demonstrator rat, and shows preference for this odour in a subsequent choice test. However, previous studies have failed to detect the transmission of information about food study, we tested how demonstrators＇ health affects the exchange of of potential danger and food aversion using STFP test. In this odour information and whether observers can learn danger information from an unhealthy demonstrator. As expected, the observer rat formed an odour preference after interacting with a demonstrator rat that had just eaten food containing a new odour, however, odour preference rather than aversion was also formed after interacting with a demonstrator rat injected with LiC1 （used to induce gastric malaise）. Furthermore, anaesthetized demonstrator rats and half-anaesthetized demonstrator rats, which showed obvious motor deficits suggesting an unhealthy state, also socially transmitted food preferences to observers. These results suggest that the social transmission of food preferences task is independent of a demonstrators＇ health, and that information about dangerous foods cannot be transmitted using this behavioural task.

What do coaches want to know about sports-related concussion?A needs assessment study

Purpose: This study aims to identify the concussion-related training and education needs of Gaelic Athletic Association(GAA) coaches in Ireland,as well as the preferred method of concussion education delivery.Methods: We used a self-report questionnaire to collect data from a convenience sample of 108 GAA coaches in Ireland. Data were captured on(1) informational needs and desires,(2) preferred methods of delivery, and(3) concussion practices and procedures. Questionnaires were completed electronically from June 3 rd–September 29 th, 2015.Results: Coaches indicated that they were most interested in receiving information about the(1) signs and symptoms of concussion,(2) assessment of concussion, and(3) return-to-play guidelines. Over two-thirds of participants indicated that in-person training would be the most effective mode of delivery of concussion education for this population. Additionally, only 10% coaches reported that before the start of the season they talked to their athletes about concussion management and safety, and this was more common among coaches who reported being formally educated about concussion.Conclusion: Our findings reveal a disconnect between the concussion education needs and the education that is currently provided to GAA coaches, in terms of content and delivery modality. Our results suggest a need for a multifaceted approach to concussion education, tailored to the needs and learning preferences of the target population.

Planning Movement of a Robotic Arm for Assembly of Products

This paper presents an algorithmic proposal of a movements＇ planner for a robotic manipulator. Its application is the planning of trajectories from wooden cuttings in a band saw. This algorithm is based on heuristics. A simulator was developed in order to allow the user to define the table＇s shape and figure that you want to trim. The simulator was developed in Java from Sun Microsystems, and next it will be applied in TM Cyberbotics Webots.

以法国迪卡侬为例谈谈大型运动超市在中国的营销推广策略

健康需求是人民生活水平提高到一定阶段以后必然会发生的需求,这些年全民健身风起云涌,对各种运动器材的需求量也是与日俱增。法国迪卡侬公司作为一家较早看准这一需求、进入中国市场的运动品公司,如何在新零售背景下进一步创新和改变,需要在品牌宣传、产品专业度、产品升级换代上,更加适应中国消费者的特点和需要。

How to Measure Sports Brand Equity： A Proposal for Football Industry

As in many other industries, strong brands play an important role in football industry inducing sales for the clubs that own it. Brands financial values are not quantified in balance sheets, so quantifying them provides important financial data. This is the research topic. The research questions are： （i） How is the importance of the brand in the revenues of football clubs and （ii） what is the financial value of the brands Futebol Clube do Porto （FCP）, Sport Lisboa e Benfica （SLB）, and e Sporting Clube de Portugal （SCP）？ This investigation was based on an adaptation of the inter brand equity model. This model considers equity as the economic value generated as net profit of the company, which can be apportioned to the brand. The data was collected from the financial maps of these three clubs between 2005/2006 and 2009/2010 seasons. In order to adapt the model to the football industry, a panel of five experts of professional football club managers was questioned. These experts claim that in football industry, brand management contributes with 16% of the economic value, sport management with 63%, financial management with 16%, and other factors with 5%. The conclusion is that FCP has the most valuable brand, with about 54.5 m , followed by SLB with about 51.6 m , and finally by SCP with about 39.5 m.

应用

随身携带的¨24小时健身房” 健康是一笔巨大的财富，要保持良好的身体状态，最好的方法就是定期锻炼。

Extremes of Shepp statistics for fractional Brownian motion

Define the incremental fractional Brownian field with parameter H ∈ （0, 1） by ZH（τ, s） = BH（s-＋τ） - BH（S）, where BH（s） is a fractional Brownian motion with Hurst parameter H ∈ （0, 1）. We firstly derive the exact tail asymptoties for the maximum MH＊（T） = max（τ,s）∈[a,b]×[0,T] ZH（τ, s）/τH of the standardised fractional Brownian motion field, with any fixed 0 〈 a 〈 b 〈 ∞ and T 〉 0; and we, furthermore, extend the obtained result to the ease that T is a positive random variable independent of {BH（s）, s ≥ 0}. As a by-product, we obtain the Gumbel limit law for MH＊r（T） as T →∞.