This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special eve...This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special events, and how social media can be used to help gauge the social and cultural impact of special events. By synthesizing prominent literature that is peripherally related, this paper establishes both a base of knowledge for this new realm of inquiry, as well as identifying a platform for further research. The paper also adds to the knowledge based by creating a theoretical framework which brings together practice theory with situationist theory to present a new lens through which to examine this issue. From a theoretical standpoint, technology is said to be a reflection of society. If technology can be linked to society and society in turn can be equated with the spectacle then it is a natural progression to examine technology as spectacle. Therefore, using the two theories in tandem provides a very suitable lens to frame an investigation of technology as spectacle, and the viability of social media as a communication tool for special events.展开更多
The evolution of interuet within last years and continuous advances in electronic commerce and communication provide exciting opportunities to implement powerful framework of resources, tools and applications that rev...The evolution of interuet within last years and continuous advances in electronic commerce and communication provide exciting opportunities to implement powerful framework of resources, tools and applications that revolutionize way in which healthcare institutions interact with their patients, as well as deliver and manage medical services. Internet-based healthcare is application of information and communication technologies across the whole range of healthcare functions. It covers everything from electronic prescriptions and computerized medical records to the use of new systems and services that cut waiting times and reduces data errors. Development and implementation of web-enabled communication, patient services and other e-health initiatives are increasingly important to maintaining competitive advantage and to compete for market share. More importantly, value added for patients by facilitating access to information and resources is expected to improve quality of services, speed of treatment and potentially to rationalize management of administrative processes. However, introductions of such e-healthcare services into market can be successful on condition that customers will recognize all these advantages and have trust in organizations provide theses e-services. In this paper authors will concentrate on customer trust as key factor determining success of e-healthcare. The purpose of this study will determine character and power of trust placed by customers in e-healthcare, and to identify factors influencing customers trust to e-healthcare. Authors have ventured thesis that customer trust to e-healthcare is high as consequence of even higher customer satisfaction with traditional healthcare services and great customer trust in traditional healthcare institutions.展开更多
The developments in information and communication technologies everyday and the effects of globalization have led to many changes in most of the fields including marketing communications. Today, businesses are struggl...The developments in information and communication technologies everyday and the effects of globalization have led to many changes in most of the fields including marketing communications. Today, businesses are struggling to survive intensely, to be able to be heard in a global competitive environment, and to keep their market share to the forefront. In this sense, the businesses that have taken into consideration that the current developments have caused great changes in the consumers, also added social media which they use very intensely in order to reach the consumers in the period that the traditional methods have lost importance, to their marketing mix as an important brand communication medium. Social media makes it necessary to go out of tradition in marketing activities. In the social media economy, consumers are at the forefront, and the structures that carry on their activities in interaction with the consumer are gaining importance. Facebook, Twitter, and Youtube are among the most frequently used social networks in our country, but in recent times Instagram is another platform that has recently attracted the attention of companies. The study examined the comparison of traditional marketing and social media marketing. The study also examined the importance of using images and the usage of Instagram as a marketing tool.展开更多
文摘This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special events, and how social media can be used to help gauge the social and cultural impact of special events. By synthesizing prominent literature that is peripherally related, this paper establishes both a base of knowledge for this new realm of inquiry, as well as identifying a platform for further research. The paper also adds to the knowledge based by creating a theoretical framework which brings together practice theory with situationist theory to present a new lens through which to examine this issue. From a theoretical standpoint, technology is said to be a reflection of society. If technology can be linked to society and society in turn can be equated with the spectacle then it is a natural progression to examine technology as spectacle. Therefore, using the two theories in tandem provides a very suitable lens to frame an investigation of technology as spectacle, and the viability of social media as a communication tool for special events.
文摘The evolution of interuet within last years and continuous advances in electronic commerce and communication provide exciting opportunities to implement powerful framework of resources, tools and applications that revolutionize way in which healthcare institutions interact with their patients, as well as deliver and manage medical services. Internet-based healthcare is application of information and communication technologies across the whole range of healthcare functions. It covers everything from electronic prescriptions and computerized medical records to the use of new systems and services that cut waiting times and reduces data errors. Development and implementation of web-enabled communication, patient services and other e-health initiatives are increasingly important to maintaining competitive advantage and to compete for market share. More importantly, value added for patients by facilitating access to information and resources is expected to improve quality of services, speed of treatment and potentially to rationalize management of administrative processes. However, introductions of such e-healthcare services into market can be successful on condition that customers will recognize all these advantages and have trust in organizations provide theses e-services. In this paper authors will concentrate on customer trust as key factor determining success of e-healthcare. The purpose of this study will determine character and power of trust placed by customers in e-healthcare, and to identify factors influencing customers trust to e-healthcare. Authors have ventured thesis that customer trust to e-healthcare is high as consequence of even higher customer satisfaction with traditional healthcare services and great customer trust in traditional healthcare institutions.
文摘The developments in information and communication technologies everyday and the effects of globalization have led to many changes in most of the fields including marketing communications. Today, businesses are struggling to survive intensely, to be able to be heard in a global competitive environment, and to keep their market share to the forefront. In this sense, the businesses that have taken into consideration that the current developments have caused great changes in the consumers, also added social media which they use very intensely in order to reach the consumers in the period that the traditional methods have lost importance, to their marketing mix as an important brand communication medium. Social media makes it necessary to go out of tradition in marketing activities. In the social media economy, consumers are at the forefront, and the structures that carry on their activities in interaction with the consumer are gaining importance. Facebook, Twitter, and Youtube are among the most frequently used social networks in our country, but in recent times Instagram is another platform that has recently attracted the attention of companies. The study examined the comparison of traditional marketing and social media marketing. The study also examined the importance of using images and the usage of Instagram as a marketing tool.
