The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related ...The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related audiences. This construction is carried out in the course of the organizational existence and it is reflected in the image that it depicts. Those two elements are essential values to be handled by promotional communication through its several channels, means, and products. The aim of the study is to discuss the importance of corporate identity and image in the promotional communication of an organization. Bibliographical research and a case study were both used as methodologies. We have found the need to cultivate a positive image for the consolidation of the future of the organization including the contribution to the economic development of the country.展开更多
In this paper, the resaerchers analyze phenomenology of competitiveness in media communication market which is being observed as a theoretical, cultural, communicative, and social process of relationship of mass media...In this paper, the resaerchers analyze phenomenology of competitiveness in media communication market which is being observed as a theoretical, cultural, communicative, and social process of relationship of mass media industries and profit-oriented economy. The impact of globalization, government regulation, and technology has put attention to the importance of media not only as information and entertainment resources but also as economic units. The objective of economic units is to maximize profit; production costs must be lower than income from sales. Also, media must cover their costs and create returns to be able to develop respectively invest in new sources like employees, technology, marketing, etc.. In the article we will focus on economic problems which are specific for mass media, media industry, and media market. We define factors that significantly influence the reasoning behind profit orientation of institutions in public interest.展开更多
The application of knowledge is a primary source of growth in the knowledge economy. The World Bank Group has developed a rigorous assessment methodology for assessing a country＇s ability to access and use knowledge ...The application of knowledge is a primary source of growth in the knowledge economy. The World Bank Group has developed a rigorous assessment methodology for assessing a country＇s ability to access and use knowledge to become more competitive in the knowledge economy of the 21st century. The World Bank＇s annual knowledge economy index is grounded on a four-pillar model： （1） economic incentives and institutional regime; （2） education and skills; （3） information and communication infrastructure; and （4） innovation systems. An argument can be made that the model lacks coverage of some key factors that pertain to intellectual capital and the production and consumption of knowledge. The model＇s heavy focus on economic incentives and open institutional regimes comes at a societal cost. This paper proposes an alternative knowledge economy index which is grounded in a more holistic and balanced view of a knowledge society. Adopting the perspective of triple bottom line shifts the purpose and design of a knowledge economy from one of aggregation and reporting to action and involvement. The World Bank＇s scorecard and indexing methodology are adaptable to this new perspective and a new set of indicators.展开更多
In the era of over communications and hyper concurrency, people are overloaded with the offer of information, ideas, products, and services. Information is easy and unbelievable prompt available all over the world. Cu...In the era of over communications and hyper concurrency, people are overloaded with the offer of information, ideas, products, and services. Information is easy and unbelievable prompt available all over the world. Customers, concurrency, and innovators have immediate access to each other changes in technology, especially those in informatics and technology of communication are transforming the era of informatics to the era of knowledge. The aim of this paper is to make an overview of the most up-to-date novelties in technology, especially those that were enabled by ICT, as well as to direct to some of the potential of the future evolution in business process that is open to the innovations.展开更多
Depending on the source, a reader may be left with the impression that Family Businesses （FBs） typically account for between 75% and 95% of all enterprises operating in an economy. This study, using official structu...Depending on the source, a reader may be left with the impression that Family Businesses （FBs） typically account for between 75% and 95% of all enterprises operating in an economy. This study, using official structural business statistics from Ireland, suggests that in fact family businesses may account for a considerably smaller share of the business economy, something closer to 46%. This paper attempts to explain how such a discrepancy can arise. Using the Annual Services Inquiry compiled by the Central Statistics Office （CSO） as the anchor dataset, micro data are linked to the e-Commerce and ICT survey, Community Innovation Survey and VAT registrations datasets in order to determine whether labour productivity in Family Businesses （FBs） is significantly different to that of Non-Family Businesses （NFBs） and if Information and Communication Technologies （ICT） or innovation has an impact. The paper also highlights the significant impact that Foreign Direct Investment （FDI） makes to the Irish economy. This analysis is particularly relevant for a small open economy like Ireland where 31% of traded services GVA and 15% of employment is generated by multinational enterprises.展开更多
In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communi...In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline.展开更多
文摘The paper addresses the identity construction in social organizations whose primary role is to define their singularity against other organizations and have them take on this singular role in the minds of its related audiences. This construction is carried out in the course of the organizational existence and it is reflected in the image that it depicts. Those two elements are essential values to be handled by promotional communication through its several channels, means, and products. The aim of the study is to discuss the importance of corporate identity and image in the promotional communication of an organization. Bibliographical research and a case study were both used as methodologies. We have found the need to cultivate a positive image for the consolidation of the future of the organization including the contribution to the economic development of the country.
文摘In this paper, the resaerchers analyze phenomenology of competitiveness in media communication market which is being observed as a theoretical, cultural, communicative, and social process of relationship of mass media industries and profit-oriented economy. The impact of globalization, government regulation, and technology has put attention to the importance of media not only as information and entertainment resources but also as economic units. The objective of economic units is to maximize profit; production costs must be lower than income from sales. Also, media must cover their costs and create returns to be able to develop respectively invest in new sources like employees, technology, marketing, etc.. In the article we will focus on economic problems which are specific for mass media, media industry, and media market. We define factors that significantly influence the reasoning behind profit orientation of institutions in public interest.
文摘The application of knowledge is a primary source of growth in the knowledge economy. The World Bank Group has developed a rigorous assessment methodology for assessing a country＇s ability to access and use knowledge to become more competitive in the knowledge economy of the 21st century. The World Bank＇s annual knowledge economy index is grounded on a four-pillar model： （1） economic incentives and institutional regime; （2） education and skills; （3） information and communication infrastructure; and （4） innovation systems. An argument can be made that the model lacks coverage of some key factors that pertain to intellectual capital and the production and consumption of knowledge. The model＇s heavy focus on economic incentives and open institutional regimes comes at a societal cost. This paper proposes an alternative knowledge economy index which is grounded in a more holistic and balanced view of a knowledge society. Adopting the perspective of triple bottom line shifts the purpose and design of a knowledge economy from one of aggregation and reporting to action and involvement. The World Bank＇s scorecard and indexing methodology are adaptable to this new perspective and a new set of indicators.
文摘In the era of over communications and hyper concurrency, people are overloaded with the offer of information, ideas, products, and services. Information is easy and unbelievable prompt available all over the world. Customers, concurrency, and innovators have immediate access to each other changes in technology, especially those in informatics and technology of communication are transforming the era of informatics to the era of knowledge. The aim of this paper is to make an overview of the most up-to-date novelties in technology, especially those that were enabled by ICT, as well as to direct to some of the potential of the future evolution in business process that is open to the innovations.
文摘Depending on the source, a reader may be left with the impression that Family Businesses （FBs） typically account for between 75% and 95% of all enterprises operating in an economy. This study, using official structural business statistics from Ireland, suggests that in fact family businesses may account for a considerably smaller share of the business economy, something closer to 46%. This paper attempts to explain how such a discrepancy can arise. Using the Annual Services Inquiry compiled by the Central Statistics Office （CSO） as the anchor dataset, micro data are linked to the e-Commerce and ICT survey, Community Innovation Survey and VAT registrations datasets in order to determine whether labour productivity in Family Businesses （FBs） is significantly different to that of Non-Family Businesses （NFBs） and if Information and Communication Technologies （ICT） or innovation has an impact. The paper also highlights the significant impact that Foreign Direct Investment （FDI） makes to the Irish economy. This analysis is particularly relevant for a small open economy like Ireland where 31% of traded services GVA and 15% of employment is generated by multinational enterprises.
文摘In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline.
