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电信客户关系的需求层次理论
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作者 张庆强 《大众科技》 2007年第7期61-62,共2页
目前电信市场竞争激烈,客户层面作为竞争优势中主要的因素,电信对其关系的改善直接影响到竞争的优势。文章通过马斯洛需要层次理论为依据,并结合作者的工作经验,分析了客户关系的需要层次理论(通信需要-相互关系和谐需要—增值需要)。
关键词 马斯洛需要层次理论 通信需要 相互关系和谐需要 增值的需要
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Neutrality and "Prism Effect" of the Financial Report in the Global Contest: What Prospects?
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作者 Guido Migliaccio 《Journal of Modern Accounting and Auditing》 2018年第3期113-120,共8页
The globalization of the economy favors increasingly stringent relations between heterogeneous economic and social systems and companies that are organized and managed very differently. As a consequence, international... The globalization of the economy favors increasingly stringent relations between heterogeneous economic and social systems and companies that are organized and managed very differently. As a consequence, international markets are characterized by actors with different physiognomies for management styles and communication modes. It follows that there is an urgent need to agree on homogeneous standards of information, including for budget statements, traditionally considered as a primary source of disclosure to stakeholders of the company's economic and financial assets. Is it still possible to use a single budget that satisfies a so diverse and wider audience of potential users? In the accounting tradition, in many countries, especially for "practical" reasons, a principle of uniqueness and therefore of "neutrality" of the budget has been established which must be drafted to satisfy all potential recipients at the same time: it must be based on independent and impartial norms, to favor the particular needs of only certain categories of users. The paper represents this principle with the "prism effect": a single source of information should at the same time adequately respond to the information needs of a large and varied audience of operators. Is this still possible in changing global and "glocal" realities where most economically strong nations want to impose their own accounting languages? What are the possible solutions to the changing needs of information? 展开更多
关键词 GLOBALISM glocalism NEUTRALITY financial report financial statement
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