“天下道源”亳州旅游形象感知——基于网络文本分析法

文化旅游的发展是旅游讲好中国故事的实践之一。本文基于网络文本分析法,搜集整理马蜂窝、携程、小红书平台上相关网络评论、游记共13万字,利用ROST CM6.0软件分析亳州的旅游形象感知,研究发现:亳州历史文化名城的旅游形象深入人心;亳州道家文化、曹魏文化、中医药文化三大板块发展不均衡,未形成特有旅游文化品牌体系;旅游者对亳州整体形象及旅游吸引物感知程度较高,对旅游设施、旅游环境感知程度较低。

Developing Tourism Products Based on Taoism Cultural Resources —— A Case Study of Mount Qingcheng

The thesis proposed tourism product development pattern based on tourism cultural resources. The paper firstly defined the meaning of tourism cultural resources, and then claimed product development pattern taking tourism cultural resources as the key element. furthermore, the paper discussed the characteristics and difficulties of the development based on Yaoism culture. As the empirical study, the thesis took Mount Qingcheng as the study case to identify the above discussion.