道论诠释学的基本构成与理论特征——以林安梧先生诠释学的存在论为中心

作为当代儒学理论建构系统的典范之一,道论诠释学以"道"为核心,在创造性地综合儒道佛的基础上以"存在三态论"重构了中国哲学的古典存在论,阐明了与这样一种"道"之存在论密切相关、相互支援并且具有一定方法论特征的道之"诠释学"。这种道论诠释学蕴含着诸多富有独特意味和创造精神的理论特征与思想价值:以"诠释学"这一理论框架重新整合、安置了中国哲学的存在论、价值论和方法论;以"存在三态论"这一思想建构有机地综合了中国哲学与文化领域儒道佛三大思想系统,厘清了它们之间的互动可能与相应关系;高度重视社会历史生活总体视域下的意义诠释与生存实践活动,具有明确的实践哲学特征;适当地提升了语言在中国哲学中的存在论地位。

Analysis of Pragmatic Functions of Vague Expressions in Advertisements

Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.