基于明显陵旅游市场营销与遗产可持续发展战略研究

湖北省钟祥市明显陵自2000年被列入世界文化遗产以来,虽然引起旅游业内的广泛关注,但其旅游开发现状不容乐观,主要表现在影响力和知名度不高,旅游开发利用程度还处于初级阶段。明显陵目前需要解决的问题,就是既要扩大明显陵在旅游界的知名度,又要实现明显陵遗产可持续发展。基于此,笔者提出建立以保护与利用为基础的旅游市场可持续发展战略。

中国式“建造”——以国外文化遗产研究理论来审视国内近几年开展的文化遗产保护项目

近几年来,文化遗产的评估和保护工作成为各级城市和地区发展的着眼点,由此为目的的各种规模的"建造"活动在全国各地不胜枚举。文章试图用文化遗产研究的一些重要理论来重新审视这种模式的"建造"活动,旨在从另一个角度来分析这个现象以及它所带来的深远影响。这些理论涉及对文化遗产的定义,如何衡量文化遗产的价值,文化遗产与历史的异同,文化遗产对集体记忆以及身份认同的影响,还有文化遗产的可持续性发展。在对这些概念的深入剖析之后,加之与现行文化遗产保护模式的比较,本文希望能对这种模式的"建造"提供一种全新的思考模式与判断标准。

以人为本遗产理念下的中国国家文化公园实践

20世纪90年代以来,国际范围内的遗产保护理念经历了从以物为本的本体保护,到以人为中心的社区、居民及遗产生存环境的整体保护的嬗变。社区、居民既是遗产的拥有者,亦是遗产可持续发展的推进力量。整合具有突出意义、重要影响和重大主题的文化资源,形成中华文化重要标识,对外展示中国形象,对内惠及民众,是中国设立国家文化公园的意义所在。在此过程中,要深挖历史文化资源,培育国家文化公园节点;通过创新驱动打造国家文化公园品牌;加快文旅融合步伐,提升居民生活品质。同时,要把握好整体保护与区域发展的关系、静态保护与活态传承的关系、遗产活化与旅游开发的关系、遗产地发展与原住民生活的关系,探索文化遗产保护传承利用的新机制,实现遗产的活态传承和可持续发展。

Measuring Tourist’s Water Footprint in a Mountain Destination of Northwest Yunnan, China

Monitoring and minimizing tourist’s water consumption is essential for the sustainable development of mountain destinations in the world. However, available data and a generally accepted protocol on such measurement are still limited. This study uses water footprint accounting to quantify tourist’s water demand in the Liming valley, a World Heritage site and a rapidly growing tourism destination in Northwest Yunnan, China. Both the water for direct and indirect use is taken into account based on the consumptive behavior of the tourists in the valley. Data were collected through guesthouse monitoring and a tourist survey in the 2005 tourist season. The results indicate that an average tourist leaves behind a footprint of 5.2 m3 on local water resources per day. Food production and waste dilution are the two most important water consumption factors. The results also show tourists consume more water than the local residents on per capita basis. This suggests more commitment is necessary to cope with this stress by individual tourists. Management implications to make water use more sustainable in mountain destinations are derived from this study.

Questioning the Adaptive Reuse of Industrial Heritage and Its Interventions in the Context of Sustainability

Industrial buildings are valuable heritage structures that should be sustained as well as historic buildings since the preservation of the traditional values in the context of conservation is important in terms of a sense of the continuity of the culture. Kadir Has University building has been selected as the case study of the research. Success of the conversion and interventions in terms of sustainability will be discussed. The aim of the study is to question adaptive reuse project of the Cibali Tobacco Factory as university within the framework of urban regeneration of Cibali district. The relation between adaptive reuse projects and its relationship among socio-cultural, economic, and physical dimensions of the sustainability, also its effects on the environment and region has been discussed. Adaptive reuse examples should not be accepted as single projects. Its contribution to the environment and the region is also crucial. Preservation of an individual building can be a catalyst to renewal of others. It can help the transformation of the whole area. There is always an interaction between the conversion projects and the environment. In order to achieve a successful conversion, appropriate functions should be given to the industrial heritage buildings according to the needs of the region.

Remaining Architectural Heritage in Kosovo, Their Durability and Sustainability

This paper work aims to response the request for immediate intervention of cultural heritage preservation in Kosovo, with the aim of protection against the harmful consequences of insufficient knowledge leading to a misuse of technology and to ill-considered approaches. The DGT （dwelling-garret type） is an important vernacular study case. The DGT is a historic building of 18th century, located in the core of Lebusha Village, Municipality of Peja, an architectural construction characterized by two concentric volumes at rectangular layout, very dynamic at horizontal composition, obtained by the movement of two differently constructional materials volumes, stone masonry and timber assembly, and covered with roof clay tiles. In view of its esthetic and artistic values, its important role at developing chain of Kosovo＇s rural dwellings typology, and its method of construction, the building should be listed as a monument under state protection. Hence, immediate protection interventions, such as conservation of wooden and stone envelope, improvement of walls and finish works, and drainage infrastructure, are considered as the minimum requirement.

From Conservation to Sustainable Development-A Case Study of Angkor World Heritage Site, Cambodia

The World Heritage Committee of UNESCO has called for a strategic commitment from its States Parties to strengthen links between heritage conservation and sustainable development. Fulfilment of this commitment will require integration of the conservation of sites with the sustainable use and management of natural resources in a larger area beyond the boundaries of sites. Identification and demarcation of areas for conserving World Heritage sites and sustainable development of broader regions must derive from an in-depth knowledge of people-environment relationships. The management of Angkor-an iconic World Heritage site -has been primarily focused on conservation and restoration of monuments within the boundaries of the site. However, that focus is now shifting towards addressing environmental, social and economic challenges for sustainable development of the broader landscape described in this paper as the Angkor ecosystem. Angkor has the potential to demonstrate the application of an ecosystem approach to sustainable development--advocated under the UN Convention on Biological Diversity. The site could be a laboratory for new research on cultural ecosystem services as a tool for bridging site conservation to the sustainable development of the Siem Reap province where the site is located.

Study on Effective Measures of Environmental Protection for Sustainable Development of Tourism Industry in the World Natural Heritage Wulingyuan

In the course of exploiting its tourist resources and developing tourism industry in the early days in Wulingyuan, the government did not pay enough attention and no forceful measures were taken to control the environment. As a result, a series of problems are produced. By analyzing the relationship between the tourism development in Wulingyuan scenic area and its environmental evolution, the paper exposes the basic reason why these environmental problems are produced, and according to the requirement of developing tourism, the paper puts forward some effective measures to reasonably control the distribution of the tourists flow and to protect tourist resources as well as the environment, so as to achieve the sustainable development of the area.

Development Status and Reform Pattern of Ecotourism Management

Eco-tourism is the emerging form of tourism rapidly developing, but also a hot topic in the current tourism industry. 1999 is the Year of Ecotourism which China National Tourism Administration regulates. Global experts predict that eco-tourism heat will rise in the world of moving towards protected areas, close to nature as the theme. It is ecstatic that China＇ s tourism industry is facing a rare opportunity, but we must attach great importance to the problem of the recent and long-term harm caused by tourism to the environment. Especially now under the banner of eco-tourism, some people actually did do damage to the environment. Therefore, we must study on the true meaning of eco-tourism, with China＇ s reality, to formulate laws and regulations and management measures for eco-tourism. With these to protect our natural landscape and cultural heritage, we can make tourism a sustainable green industry.

Challenges and Countermeasures for the Sustainable Development of Nationally Important Agricultural Heritage Systems in China

In 2012 the Ministry of Agriculture of China launched a project exploring Nationaly Important Agricultural Heritage Systems （China-NIAHS）. Through two rounds of applications and selection in 2012 and 2013, 39 traditional agricultural systems were selected and designated as China-NIAHS, including 19 forestry systems, 14 planting systems, four agricultural complex systems and two other systems. From a system origin perspective there were 24 agricultural systems, some dating back 1000 years. Twenty heritage systems are located in areas inhabited by ethnic minorities. Agricultural heritage systems face general challenges, such as ecosystem degradation and destruction, loss and abandonment of traditional agricultural technologies and landscapes, lagging agriculture scale and industrialization, and limited farmer beneift-sharing and incentives. Compared to other types of heritage, the conservation and development of agricultural heritage systems is more complex and dififcult. In order to achieve sustainable development of agricultural heritage systems, the government should play a leading role and improve ifnancial support functions. Local people should also explore market-oriented approaches and adaptive management methods on protection and development of NIAHS. Multi-participation and beneift-sharing mechanisms should be established and basic research needs to be strengthened.

Responding to common questions on the conservation of agricultural heritage systems in China

Although the urgency of their conservation has been recognized, Globally Important Agricultural Heritage Systems(GIAHS) designated by the Food and Agriculture Organization(FAO) since 2002 and China Nationally Important Agricultural Heritage Systems(ChinaNIAHS) certified by the Ministry of Agriculture(MOA) of China since 2012 are faced with questions as to why to conserve them, what is to be conserved, who should conserve them, and how? This paper attempts to clarify and respond to such questions focusing on the conservation of agricultural heritage systems in China based on a review of both theoretical and practical progress. Agricultural heritage systems exhibit a multitude of values for sustainable and equitable development and therefore should be conserved for both present and future generations. Unlike most conventional heritages, the conservation of agricultural heritage systems is a complex, systematic "engineering" in which both physical and biological components and associated socio-cultural processes should be conserved in a dynamic way. Farmers and heritage sites must benefit from the continuance of traditional agricultural production under the premise of ecological functions being sustained and traditional culture being inherited. For a more effective conservation, a multi- stakeholder process should be established involving governments at different levels, multi-disciplinary scientists, communities and farmers, and business enterprises as well as social organizations. As has been demonstrated, the conservation of agricultural heritage systems aims to promote the regional sustainable development, to improve the livelihood, food security and well-being of farm people, and to provide references for the development of modern agriculture in China.

A Study of the Improvement of Planning Systems for Land Use Control in Agricultural Heritage Sites

The number of GIAHS sites is increasing these days and will continue to do so gradually in East Asian countries including Korea,China and Japan.As a result,conservation of heritage sites is more and more important,especially in Korea.Dealing with issues surrounding land use conflicts are important for conservation of heritages in order to harmonize between conservation and development to prevent reckless development.This study aims to identify measures for land use management and control to allow for sustainable development around agricultural heritage system sites.The results point to the importance of public-private partnerships and local ordinance systems or comprehensive planning of land use controls for agricultural heritage system sites.

Sustainable Development of Ice and Snow Tourism-Theory&Empirical Studies:Preface

The Beijing Winter Olympics brought a historical miracle to the development of China’s ice and snow tourism.It is both an opportunity and a challenge to reap the extra dividends of the times and to develop China’s ice and snow tourism.By selecting 18 academic papers,this special issue deeply discusses the status quo and the future measures of ice and snow tourism in China from three aspects:ice and snow tourism development and management,the ice and snow tourism experience and its influencing factors,and ice and snow tourism impact assessment.Moreover,one part entitled“Tourism Culture and Ecotourism”has been set up to emphasize those cutting-edge research topics.It is worth mentioning that this issue is in-depth and has profound connotations.First of all,the research area ranges from national to regional to the city-level,including both longitudinal and horizontal research.In additon,the research methods are practical,innovative,and at the frontier of scientific research,and include industrial correlation analysis methods,kernel density,spatial autocorrelation and other geospatial analysis methods,content analysis methods,sentiment analysis methods,structural equation models,Delphi methods,spatial statistics methods,geographic detector method and many others.In general,this special issue combines qualitative research with quantitative research,provides a variety of theoretical perspectives such as perceived value theory,institutional evolution theory,etc.,and builds various useful models like the pre-competition evaluation model for ice and snow tourism heritage,the consumption skill-travel radius decision-making influence model under the moderating effect of the ski resort comprehensive leisure environment,the evaluation model of the suitability of glacier tourism resource development,the model of the relationship between tourists’experience value and loyalty in the context of ice and snow tourism,among others.These studies are expected to provide theoretical and practical guidance for the development of ice and snow tourism in the post-Winter Olympics era,and help ice and snow tourism develop in a sustainable and high-quality direction.