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波特曼“解套”
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作者 冷振兴 《商界名家》 2004年第2期92-93,共2页
回顾2003年的避孕套市场,无疑是北京波特曼生物科技有限公司最出风头,牛群“上套”,抢注“绿茶”商标、建议修改避孕套标准——允许避孕套叫安全套,爆料不断,抢过了前几年一直冠在杰士邦头上的“闹事者”的头衔,品牌知名度和渠道... 回顾2003年的避孕套市场,无疑是北京波特曼生物科技有限公司最出风头,牛群“上套”,抢注“绿茶”商标、建议修改避孕套标准——允许避孕套叫安全套,爆料不断,抢过了前几年一直冠在杰士邦头上的“闹事者”的头衔,品牌知名度和渠道建设、市场销售同步直线上升,成为2003年市场上最大的受益者。 展开更多
关键词 北京波特曼生物科技有限公司 避孕套行业 市场营销 广告宣传 品牌战略
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Risk Factors of Condom Use among Clients of Commercial Sex Workers in Saunas and Beauty Parlors in China
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作者 张岩 吴尊友 刘伟 《Chinese Journal of Sexually Transmitted Infections》 2002年第2期1-6,共6页
Objectives: To describe and analyze risk factors associatedwith disuse of condoms during commercial sexual intercourseamong clients attending sauna and massage centers. Methods: Selected female sex workers from saunas... Objectives: To describe and analyze risk factors associatedwith disuse of condoms during commercial sexual intercourseamong clients attending sauna and massage centers. Methods: Selected female sex workers from saunas andbeauty parlors were trained as interviewers. They surveyedclients during provision of sexual services. Informationcollected included customers' demographics, knowledge ofSTDs, rationale for and history of condom use. Risk factorsfor condom usage were assessed though logistical modeling.Results: A total of 50 clients were interviewed. The rates ofcondom usage for last sexual intercourse with commercial andnon-commercial partners were 57% and 53% for clients ofsauna centers and 30% and 40% for clients of beauty parlors,respectively. The choice to use a condom was influenced byclients 60.8% of the time, sex workers 30.4%, and otherfactors 8.8%. The choice against using a condom was decidedupon by clients 69.7% of the time, sex workers 9.1%, andother factors 21.2%. Multivariate analysis showed thateducational level and perception of risk of infection werefactors for condom use. Clients with a high school educationhad a higher condom use rate than those with a middle schooleducation or less. Furthermore, clients who perceived risk ofdisease used condoms more frequently than those who did not.Conclusions: Clients played a significant role in decidingwhether or not to use a condom during commercial sex. Lackof perception of risk is a major factor for not using condoms.A program for promotion of prophylactics targeting bothcommercial sex workers and their clients is recommended. 展开更多
关键词 HIV Infections Sexually transmitted diseases Condoms Unprotected sex Extramarital relations
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