Kenya＇s tourism business stagnated from 1991 to 2003 and only registered small but steady grew from 2004. One of the sectors that recorded poor performance as a result of the slow growth of tourism is the hotel busin...Kenya＇s tourism business stagnated from 1991 to 2003 and only registered small but steady grew from 2004. One of the sectors that recorded poor performance as a result of the slow growth of tourism is the hotel business. Despite this slack, stakeholders in Kenya have not tried to assess the extent to which the quality of this sector may impact on destination preference. The ultimate purpose of this research was to establish the quality gap between the expected and the perceived hotel product/service quality from both the perspective of the tourists and the hotel operators in Kenya. It was motivated by the need to create parameters that can elavate the competitiveness of Kenya＇s tourism using the hotel product/service quality offer. Descriptive quantitative research design was used to establish the secondary objectives and to assess two propositions set for the study. A sample of 211 tourists and 19 hotel operators in two major tourist provinces of Kenya was used to obtain information regarding normative and perceptive hotel product/service quality. Kenya＇s only destination marketing organisation, Kenya Tourist Board （KTB） marketers were also surveyed to provide insight on Kenya＇s destination position with regard to the motivation of tourists to visit Kenya. The study established that although the attractions which make tourists come to Kenya are the unique wildlife safari, beach tourism and the natural scenery, hotel product quality and hospitality plays a vital role in motivating tourists to choose Kenya as the destination to visit. However, this study found out that while the tourists and hotel operators agree on the normative hotel product quality level, there is a significant gap between the normative quality and the perceptual quality registered by tourists who used hotel services. The study established that hotel operators only recognize quality regulatory institutions with statutory and legal authority to incriminate facilities that do not comply with laid down operational requirements such as Hotels and Restaurants Authority and the Local Authority Public Health Department. The study has proposed an integrated framework that may be utilized to build a superior national hotel product/service quality so that the economic potential of tourism is maximized in Kenya.展开更多
In the service economic age, the hotel service becomes the focus among the hotel. The competition among the hotels is fierce day by day. So, the requirement to the service quality of the guests becomes higher and high...In the service economic age, the hotel service becomes the focus among the hotel. The competition among the hotels is fierce day by day. So, the requirement to the service quality of the guests becomes higher and higher. The service quality of the hotel reflects the comprehensive quality of the hotel management. If a hotel wants to make guests be satisfied, it must pay its best effort.In this paper, the concept and significance of quality management in food and beverage service was first elaborated, and then methods of quality control at different phases are discussed in detail. Finally, some strategies for quality control in food and beverage service are put forward.展开更多
Languedoc-Roussillon in the south of France is the country＇s oldest and largest wine region and yet its representation in China has been limited at best. China＇s major distributors have dabbled with the occasional V...Languedoc-Roussillon in the south of France is the country＇s oldest and largest wine region and yet its representation in China has been limited at best. China＇s major distributors have dabbled with the occasional Vin de Pays d＇Oc, but the wines that have given Languedoc-Roussillon its hallowed place in wine history have been lacking. Happily for admirers of the Languedoc- Roussillon＇s unique properties, the tide has begun to turn. In August, the 2007 Languedoc AOC wine-promotion got underway in Guangzhou,展开更多
文摘Kenya＇s tourism business stagnated from 1991 to 2003 and only registered small but steady grew from 2004. One of the sectors that recorded poor performance as a result of the slow growth of tourism is the hotel business. Despite this slack, stakeholders in Kenya have not tried to assess the extent to which the quality of this sector may impact on destination preference. The ultimate purpose of this research was to establish the quality gap between the expected and the perceived hotel product/service quality from both the perspective of the tourists and the hotel operators in Kenya. It was motivated by the need to create parameters that can elavate the competitiveness of Kenya＇s tourism using the hotel product/service quality offer. Descriptive quantitative research design was used to establish the secondary objectives and to assess two propositions set for the study. A sample of 211 tourists and 19 hotel operators in two major tourist provinces of Kenya was used to obtain information regarding normative and perceptive hotel product/service quality. Kenya＇s only destination marketing organisation, Kenya Tourist Board （KTB） marketers were also surveyed to provide insight on Kenya＇s destination position with regard to the motivation of tourists to visit Kenya. The study established that although the attractions which make tourists come to Kenya are the unique wildlife safari, beach tourism and the natural scenery, hotel product quality and hospitality plays a vital role in motivating tourists to choose Kenya as the destination to visit. However, this study found out that while the tourists and hotel operators agree on the normative hotel product quality level, there is a significant gap between the normative quality and the perceptual quality registered by tourists who used hotel services. The study established that hotel operators only recognize quality regulatory institutions with statutory and legal authority to incriminate facilities that do not comply with laid down operational requirements such as Hotels and Restaurants Authority and the Local Authority Public Health Department. The study has proposed an integrated framework that may be utilized to build a superior national hotel product/service quality so that the economic potential of tourism is maximized in Kenya.
文摘In the service economic age, the hotel service becomes the focus among the hotel. The competition among the hotels is fierce day by day. So, the requirement to the service quality of the guests becomes higher and higher. The service quality of the hotel reflects the comprehensive quality of the hotel management. If a hotel wants to make guests be satisfied, it must pay its best effort.In this paper, the concept and significance of quality management in food and beverage service was first elaborated, and then methods of quality control at different phases are discussed in detail. Finally, some strategies for quality control in food and beverage service are put forward.
文摘Languedoc-Roussillon in the south of France is the country＇s oldest and largest wine region and yet its representation in China has been limited at best. China＇s major distributors have dabbled with the occasional Vin de Pays d＇Oc, but the wines that have given Languedoc-Roussillon its hallowed place in wine history have been lacking. Happily for admirers of the Languedoc- Roussillon＇s unique properties, the tide has begun to turn. In August, the 2007 Languedoc AOC wine-promotion got underway in Guangzhou,
