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“银发世界”的营销策略研究
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作者 段淑梅 张纯荣 陈瑜 《中国市场》 2014年第34期24-25,共2页
本文以老年人的市场需求为研究对象,首先指出了研究"银发世界"的营销策略的意义,并且从老年人所需产品策略、价格策略、渠道策略、促销策略四个方面对老年人的所需进行研究,针对老年人的市场需求为商家提供了可行性的建议。
关键词 银发世界 营销策略 满足需求
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“银发世界”商机无限
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作者 林祖华 蒋平 《消费导刊》 2008年第21期73-73,共1页
市场机会永远存在。本文通过深入分析当今社会的人口老龄化趋势不断发展的现实,得出了"银发世界,商机无限"的正确结论,并提出了发展"老人产业"的营销对策。
关键词 银发世界 商机无限 营销对策
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A Corpus-Driven Analysis of Image Construction of BRIC Bank from Mainstream Media's Perspective-- A Case Study of China Daily
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作者 GUO Gui-hang LI Dan 《Journal of Literature and Art Studies》 2015年第7期565-572,共8页
Despite the fact that BRIC Bank was instituted to enhance the core competitiveness of developing countries, opponents concern it would undermine the status of the World Bank and incurred negative impact. However, as C... Despite the fact that BRIC Bank was instituted to enhance the core competitiveness of developing countries, opponents concern it would undermine the status of the World Bank and incurred negative impact. However, as China is one of initiated countries of the BRIC nations, domestic mainstream media witnessed widespread coverage to justify Bank's roles. Therefore, this paper, based on Halliday's Meta-language Function theory, intends to explore the significance of BRIC Banks from the perspective of domestic mainstream media. Meanwhile, the thesis, combining with corpus research tools and VRIN standard theory (namely Valuable, Rare, Imperfectly, Imitable, Non-Substitutable), probes into image construction and interprets roles of BRIC Bank in mainstream reports. 展开更多
关键词 BRIC bank IMAGE CORPUS management
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Prospects of Deliberative Global Governance
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作者 Mikko Rask Richard K. Worthington 《Journal of Environmental Science and Engineering(B)》 2012年第4期556-565,共10页
Global governance is often equated with international institutions such as the United Nations and the World Bank that were established after World War II to address problems transcending national borders. While these ... Global governance is often equated with international institutions such as the United Nations and the World Bank that were established after World War II to address problems transcending national borders. While these institutions incorporate norms of representative democracy that evolved in national societies, their legitimacy is often questioned on grounds of limited effectiveness and remoteness from the citizens they purportedly serve. The arguments of many democratic theorists that deliberation among ordinary citizens can legitimize policies that heed these views thus bear important implications for global governance. In this paper, the possibility and different ways that civil society enhancing public participation, transparency and accountability in global governance are addressed. The empirical focus will be on the world's first global deliberation--WWViews (world wide views on global warming) that was held in 38 countries with all inhabited continents in 2009. The social drivers that encourage innovation in global democratic governance are analysed, as the main successes and challenges of WWViews and sketch three scenarios of the future of deliberative global governance are based on the experiences and plans around global citizen participation. The authors argue that despite some challenges, such as ensuring high quality of deliberation in highly variant policy cultural contexts and building policy pathways conducive to political impact, the prospects of deliberation in helping solve global environmental and policy problems are high, and likely to see cumulative progress in the near future. 展开更多
关键词 DELIBERATION global governance participatory technology assessment social movements future.
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Reexamining the Viewpoint of the World Bank: Does Agricultural Growth Play a More Important Role in Reducing Poverty in Rural China?
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作者 许庆 李韵 章元 《China Economist》 2012年第1期78-89,共12页
The Worm Bank maintains that, compared to the growth of other industries, agricultural growth plays a more important role in reducing China's rural poverty. This stance, however, is contrary to the findings in this p... The Worm Bank maintains that, compared to the growth of other industries, agricultural growth plays a more important role in reducing China's rural poverty. This stance, however, is contrary to the findings in this paper. This paper asserts that China's experience in reducing rural poverty should be attributed to: (1) its earlier, unbalanced economic development strategies, which gave priority to heavy industries and industrialization and led to the economic boom," and (2) the expansion of non-agricultural sectors, which enabled poor rural households to engage in non-agricultural production. Thus, the key impetus to reducing poverty in rural China is industrialization. Due to its large population but limited farmlands, it may not be a good strategy for China to make agricultural development a priority because its relatively low value added and net profits are inept to promote economic development and reduce rural poverty. 展开更多
关键词 rural poverty INDUSTRIALIZATION Chinese experience
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