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杭州市银时代消费者调查及营销对策研究
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作者 余凯 《商情》 2014年第49期90-91,共2页
银时代品牌是源自香港,专营国际标准925银为主的银饰品牌,银时代总公司推崇“纯银礼饰专卖”的设计和经营理念。目前在国内已设有百余家连锁分店,公司继续在全国范围拓展连锁经营业务。银时代产品以人为本,注重饰品与东方人体形、... 银时代品牌是源自香港,专营国际标准925银为主的银饰品牌,银时代总公司推崇“纯银礼饰专卖”的设计和经营理念。目前在国内已设有百余家连锁分店,公司继续在全国范围拓展连锁经营业务。银时代产品以人为本,注重饰品与东方人体形、肤色、喜好的和谐。纯银系列、镀金系列、镶嵌系列、泰银系列、古银系列、拉丝系列、情侣系列构成了银时代丰富的产品线,满足了各类不同消费群体的需求。每个系列都各具特色,给人抑或知性、精致,抑或高雅、自然的美丽内涵。全面诠释925纯银时尚饰品的特性与品味。本文选取杭州市银时代作为研究对象,通过对杭州市银饰品消费者特征以及对银饰品营销环境现状进行SWOT战略模型分析,结合杭州的17家门店总体市场现状,提出改进建议。 展开更多
关键词 银时代 营销策略 4PS营销策略组合
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New Changes of Mobile Banking Industry and Mobile Terminal-Bank Account Problem Solving Model in the Digital Era
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作者 Liu Jian 《International Journal of Technology Management》 2014年第7期5-8,共4页
In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any ti... In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any time from any place. Bank account is the base camp ofmoney in economic activity, therefore who wins the mobile terminal who embraces bank accounts, who embraces bank accounts who achievesthe world, for the winner can master customer resource and business foundation. This passage focuses on the issue that how to create bankaccounts on mobile terminal for mobile banking industry in the digital era, introduced the developing background of mobile banking industry,analyzed the main challenges mobile banking industry faces, and finally concluded a workable mobile terminal-bank account problem solvingmodel from strategy level, technical level and marketing level. 展开更多
关键词 Mobile Terminal Mobile Banking Industry Create Bank Accounts
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Importance of strengthening the control of bank risk under information background
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作者 Qian LIU Xue FENG 《International Journal of Technology Management》 2015年第3期47-49,共3页
In the context of the information age, with the causes of the financial deregulation of the bank in the financial industry competition intensifies, the communication of science and technology advancement, there are in... In the context of the information age, with the causes of the financial deregulation of the bank in the financial industry competition intensifies, the communication of science and technology advancement, there are innovative financial instruments to achieve orgasm. With that, comes the increased risk of commercial banks. China' s banking innovation started late, but rapidly develops. More seriously, in the development of the innovation process, there is not enough emphasis on the legal risk, which causes great risks. 展开更多
关键词 commercial banks INFORMATION legal risk Risk Control
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