基于顾客战略行为与改进设计的销售商竞争

考虑顾客战略行为,研究了快速时尚改进设计在销售商竞争中的价值。通过分析传统销售商与改进设计销售商之间的非对称竞争,以及销售商和战略顾客间的博弈,得出销售商的均衡价格,从而研究存在顾客战略行为的情况下,改进设计对销售商库存和利润的影响。研究结果表明,改进设计增量成本较小时,顾客战略行为会放大改进设计的价值,反之会缩小改进设计的价值;在存在顾客战略行为的情况下,当市场需求波动较大时,销售商以低成本引入改进设计,可使其利润得到最大提升。

Analysis on Competitiveness of China's Refineries

The paper reviewed the refining and marketing business of both domestic and international oil companies, and tried to figure out the gap of domestic refining enterprises in terms of the refinery scale, processing unil configuration, stream factor and competitive edge as compared to overseas refineries. The paper also concluded that the net margin of domestic refineries is about $ 1.0/bbl lower than that of the overseas refineries, and proposed some ideas to sharpen the competitive edge of Chinese refining industry.