浅谈销售型商业的设计思考

在传统概念里销售型商业大多给人品质不高、特色不强的印象,面对当下日益激烈的网购冲击和一站式大型购物中心的双重挤压,规模有限的销售型模式的商业如何在消费全面升级的新时代抢占市场份额,如何在竞争中找到更为准确的自我定位甚至做到异军突起,这是一个从事商业建筑前期设计人值得思考的问题。文章立足商业建筑设计理论,对销售型商业进行分析综述。通过几个销售型商业设计的案例解析,浅谈几点商业建筑在设计手法上的价值实现。

销售型集中商业目标成本管理实践

中央一直重申要坚持房子是用来住的,不是用来炒的定位,继续严格推进因城施政措施,严格金融政策管理,出台房地产“三条红线”等政策,随着市场调控政策不断加码,房地产市场趋于稳定,开发即高利的时代已经一去不复返了,各房地产企业纷纷多方布局,各地区也重推商业用地的出售,但受电商冲击、区域经济结构的影响,销售型商业项目市场端竞争激励,产品溢价空间有限,无法再通过提升产品售价的方式提升企业利润,同时销售型集中商业项目普遍存在投资金额大、开发周期长、政策相关性强、市场波动频繁等特点,成本管理复杂,因此企业如果想在激烈的市场竞争中存活,就必须通过采取多重措施保证项目成本可控,在设计项目成本管理方案时,应结合其自身特点,利用目标成本管理的理念,建立完善全流程、全系统、全产业链的动态成本管理体系,不断总结经验教训,进一步完善目标成本管理,做好集中型商业项目的成本管理工作。本文通过分析销售型集中商业目标成本管理的特点,阐述建立完善全流程、全系统、全产业链的动态目标成本管理体系的方法,以期能不断总结经验教训,持续做好集中型商业项目的成本管理工作。

O2O＇s construction based on the research of Business model with integration of online and offiine channel

With the rapid development of information technology, it appears that a single online channel or a single offline is not able to meet the consumers＇ shopping needs, the enterprises will have a better development only by making the online and offline channels be in fusion and promote each other. This paper will combine the general business modes with corporate channel integration pattern, build out different forms of the market mode including market, enterprise and customers basing on different influence level, and analyze out the enterprise how to implement the business mode of integration basing on the influence factors under the background of different business modes, then apply the corresponding O2O process to the mode, so as to broaden the enterprise selling channels for a better development.

O2O＇s construction based on the research of Business model with integration of online and offiine channel

With the rapid development of information technology, it appears that a single online channel or a single offline is not able to meet the consumers＇ shopping needs, the enterprises will have a better development only by making the online and offline channels be in fusion and promote each other. This paper will combine the general business modes with corporate channel integration pattern, build out different forms of the market mode including market, enterprise and customers basing on different influence level, and analyze out the enterprise how to implement the business mode of integration basing on the influence factors under the background of different business modes, then apply the corresponding O2O process to the mode, so as to broaden the enterprise selling channels for a better development.