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以利润为导向考核销售系统成员
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作者 大雪无痕 《轻工标准与质量》 2003年第3期36-37,共2页
目前在OP行业中,绝大多数企业在考核内部销售人员与外部网络成员时都采用以完成销售额多少作为考核业绩的办法。这种办法直观、简单,但存在致命的缺陷,就是在所完成的销售业绩中对利润的贡献无法反映,对有效激励销售人员和经销商积... 目前在OP行业中,绝大多数企业在考核内部销售人员与外部网络成员时都采用以完成销售额多少作为考核业绩的办法。这种办法直观、简单,但存在致命的缺陷,就是在所完成的销售业绩中对利润的贡献无法反映,对有效激励销售人员和经销商积极推广新上市产品和高利润产品起不到引导作用。 展开更多
关键词 利润指标 业绩考核 销售系统成员 企业 销售政策 销售管理
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峄城区红枣营销渠道研究
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作者 董雪梅 刘鑫 +1 位作者 高宇祈 曲艺 《现代商业》 2016年第31期34-35,共2页
山东省枣庄市峄城区适宜种植枣树,品种优良,品种较多,而且随着土地资源的稀缺,该地区渐渐形成了以红枣为主要收入来源的模式,红枣的销售状况对于推动当地经济的发展起着至关重要的作用。但是隐藏在红枣销售中的种种局限也开始凸显出来,... 山东省枣庄市峄城区适宜种植枣树,品种优良,品种较多,而且随着土地资源的稀缺,该地区渐渐形成了以红枣为主要收入来源的模式,红枣的销售状况对于推动当地经济的发展起着至关重要的作用。但是隐藏在红枣销售中的种种局限也开始凸显出来,尤其"丰产不丰收"和"滞销"现象。经过走访调研和文献阅读,结合营销学知识、笔者找到了销路存在的问题并提出了相应的解决方案。 展开更多
关键词 峄城区红枣 销售渠道 销售成员
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Motivation Factors: Impact on Sales Commission Plan Employees in a Telecommunication Company in Malaysia
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作者 Zainal Abu Zarim Hafizah Omar Zaki Nur Liyana Mohd Maridz 《Management Studies》 2016年第4期139-148,共10页
The purpose of this study is to uncover factors of motivation among account executives in a telecommunication company after the improvement of sales commission plan program in year 2014. Factors of motivation, such as... The purpose of this study is to uncover factors of motivation among account executives in a telecommunication company after the improvement of sales commission plan program in year 2014. Factors of motivation, such as monetary reward, recognition, affiliation, job security, and work environment that influence account executives motivation have been highlighted. Quantitative method was used in this study with the help of questionnaire data collection. The questionnaires were distributed among one of the telecommunication company account executives. The study found that there are significant differences in motivation level between gender, age, year of service, salary, and workplace of account executives. Monetary reward, job security, and work environment were found as the significant drivers to motivate account executives. The study also found that improvement on public recognition and affiliation factors failed to bring positive impact towards account executives motivation. Consistently, the findings can conclude that there is a relationship between account executives and sales commission plan that can lead to increase in motivation. Despite the positive result, the study can suggest the company to improve its bottom-line where sales commission plan program needs further revision in accordance with account executives factors of motivation. 展开更多
关键词 motivation factors sales commission plan account executives telecommunication company
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