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碎片集聚创意市集的长尾效应 被引量:3
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作者 王伟芳 肖杨扬 《商业经济研究》 北大核心 2015年第31期69-70,共2页
创意市集是文化创意经济的民间基础,其供销产品追求个性化、独特性、创造力、文化性。创意消费需求的差异化与个性化,使这个市场表现出碎片化的长尾特征。文章指出,依据网络环境下形成的长尾理论,采取延伸原创的产品长尾策略、关注两端... 创意市集是文化创意经济的民间基础,其供销产品追求个性化、独特性、创造力、文化性。创意消费需求的差异化与个性化,使这个市场表现出碎片化的长尾特征。文章指出,依据网络环境下形成的长尾理论,采取延伸原创的产品长尾策略、关注两端的消费者长尾策略、跨界搭载营销长尾策略、诉诸圈层分享的媒介长尾策略等具有集聚效应的创新营销策略,可以使散众性的需求集结为一个有价值(有效)的利基市场。 展开更多
关键词 创意市集 创意消费 长尾策略 碎片集聚 利基市场
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电子商务小微企业群落进化分析
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作者 马小红 《中国市场》 2015年第49期83-84,共2页
企业群落是若干个企业或者企业种群在特定环境下形成的与环境相互作用的群体,是基于一定的经济环境以及企业与环境关系形成主客互置的与生态关系形成呼应的群落环境。为小微企业群落基于电子商务发展环境的演化和发展,也有着一定的特点... 企业群落是若干个企业或者企业种群在特定环境下形成的与环境相互作用的群体,是基于一定的经济环境以及企业与环境关系形成主客互置的与生态关系形成呼应的群落环境。为小微企业群落基于电子商务发展环境的演化和发展,也有着一定的特点,国内的小微企业常会受到自我资金流动以及自身能力问题导致市场开拓能力不足,而电子商务的快速发展给小微企业带来了机遇。为此我们从理论和实践的角度分析小微企业群落的发展,分析其发展和进化中的运营策略以及发展路径。 展开更多
关键词 企业群落 小微企业 电子商务 长尾策略
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Modeling foraging habitats of Hume’s Pheasant (Syrmaticus humiae) in Dazhong Mountain, Yunnan, southwestern China 被引量:5
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作者 周伟 李宁 +3 位作者 邓忠坚 张庆 李明会 王学荣 《Chinese Birds》 2010年第4期236-243,共8页
We modeled foraging habitats of Hume’s Pheasant (Syrmaticus humiae) on a macro-habitat level using ArcGIS in an attempt to provide scientific reference for management and restoration of habitats. Field work was condu... We modeled foraging habitats of Hume’s Pheasant (Syrmaticus humiae) on a macro-habitat level using ArcGIS in an attempt to provide scientific reference for management and restoration of habitats. Field work was conducted from March to April in 2006 and 2008, and from October to November in 2005 and 2008 in Dazhong Mountain, Yunnan Province, southwestern China. The selection of ecological factors was estimated by means of a resource selection index, distance analysis and the method of hierarchical habitat selection. The foraging habitat patches were modeled spatially by ArcGIS. The results show that actual and potential foraging patches overlapped considerably in spring and autumn. The number and total areas of patches in the autumn were smaller than those in the spring. The minimum and average areas of patches in the autumn were larger than those in the spring, while the maximum areas of actual and potential foraging patches in the autumn were equal to those in the spring. Similarity in the selection for survival and safety consideration in both seasons was the main strategy for landscape factors of habitats by Hume’s Pheasant, while seasonal difference in selecting a landscape matrix was their secondary strategy, affecting landscape factors in the habitat. Changes of foraging patches in both seasons reflect a difference of resources requirement by the bird. Fragmentation and miniaturization of foraging patches would result in the formation of a meta-population of Hume’s Pheasant. 展开更多
关键词 Hume’s Pheasant (Syrmaticus humiae) foraging strategy habitat modeling habitat patch
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