Farm tourism with recreational farm industry （RFI） is often considered as an economic alternative for farmers who are facing decreasing profits and might require another form of revenue. Compared with other industri...Farm tourism with recreational farm industry （RFI） is often considered as an economic alternative for farmers who are facing decreasing profits and might require another form of revenue. Compared with other industries, the most obvious advantage and benefit of RFI are not only economic incentives but environmental sustainability. Due to the increase in governmental income and global economic recession, RFI became an important way to broaden profit base for many governments. Recently, the successful RFI development in Taiwan is well-known. This research discussed the situation and main advantages of RFI, and mainly reviews RFI development/communicative strategies in Taiwan as a case study. This research finds the key success factors are： building the single window service scheme, development of creative value, build up the marketing routes of leisure industries scheme, improve the quality and service of recreational farming products scheme, and putting into series advertisement.展开更多
Tujia Waving Dance, as an important part of culture, has drawn the attention of many scholars in sociology and ethnology and researched by them in recent years, with the results one after another. But from the perspec...Tujia Waving Dance, as an important part of culture, has drawn the attention of many scholars in sociology and ethnology and researched by them in recent years, with the results one after another. But from the perspective of sports and culture to observe and understand the Waving Dance, there are still not many learners and their analysis is limited to the discussions of the value of fitness and the recreational sports, but being ambiguous on the classification of the Waving Dance and its genes discussions, with some problems having big controversy. We can start from the basic shape of the Waving Dance to identify its dance category, to determine its basic factor, and to analyze the diversity value of the Waving Dance.展开更多
文摘Farm tourism with recreational farm industry （RFI） is often considered as an economic alternative for farmers who are facing decreasing profits and might require another form of revenue. Compared with other industries, the most obvious advantage and benefit of RFI are not only economic incentives but environmental sustainability. Due to the increase in governmental income and global economic recession, RFI became an important way to broaden profit base for many governments. Recently, the successful RFI development in Taiwan is well-known. This research discussed the situation and main advantages of RFI, and mainly reviews RFI development/communicative strategies in Taiwan as a case study. This research finds the key success factors are： building the single window service scheme, development of creative value, build up the marketing routes of leisure industries scheme, improve the quality and service of recreational farming products scheme, and putting into series advertisement.
文摘Tujia Waving Dance, as an important part of culture, has drawn the attention of many scholars in sociology and ethnology and researched by them in recent years, with the results one after another. But from the perspective of sports and culture to observe and understand the Waving Dance, there are still not many learners and their analysis is limited to the discussions of the value of fitness and the recreational sports, but being ambiguous on the classification of the Waving Dance and its genes discussions, with some problems having big controversy. We can start from the basic shape of the Waving Dance to identify its dance category, to determine its basic factor, and to analyze the diversity value of the Waving Dance.
