This research examines how the anti-globalization movementI （AGM） is portrayed in the mainstream print media. The study focuses on anti-globalization protest events over a period of seven years following the 1999 Se...This research examines how the anti-globalization movementI （AGM） is portrayed in the mainstream print media. The study focuses on anti-globalization protest events over a period of seven years following the 1999 Seattle protest, and covers all major protests until the end of 2006. Framing is used to explore how bias is instituted in media texts and whether this pattern is consistent across the corpus. Results of this study reveal that the framing strategies of journalists regarding AGM protests all revolve around two forms of memory-based framing tools： explicit and implicit. Explicit memory-based framing strategies refer to the coverage of previous events whereas implicit strategies involve the use of repeated connotations and metaphors applied consistently over the years, recalling previous insinuations made by a biased media system.展开更多
Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adver...Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.展开更多
文摘This research examines how the anti-globalization movementI （AGM） is portrayed in the mainstream print media. The study focuses on anti-globalization protest events over a period of seven years following the 1999 Seattle protest, and covers all major protests until the end of 2006. Framing is used to explore how bias is instituted in media texts and whether this pattern is consistent across the corpus. Results of this study reveal that the framing strategies of journalists regarding AGM protests all revolve around two forms of memory-based framing tools： explicit and implicit. Explicit memory-based framing strategies refer to the coverage of previous events whereas implicit strategies involve the use of repeated connotations and metaphors applied consistently over the years, recalling previous insinuations made by a biased media system.
文摘Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.
