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SK-Ⅱ品牌限量款产品包装中的文化应用研究 被引量:4
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作者 唐寅 李永轮 《中国包装》 2021年第11期50-52,共3页
针对SK-Ⅱ品牌推出的几款限量款产品包装,研究不同文化在同一产品包装中的运用问题,分析三款具有典型代表性的SK-Ⅱ限量包装,结合相关理论,阐释了包装中的文化应用问题及SK-Ⅱ品牌如何通过文化交融的设计打破外界对女性固有的刻板印象,... 针对SK-Ⅱ品牌推出的几款限量款产品包装,研究不同文化在同一产品包装中的运用问题,分析三款具有典型代表性的SK-Ⅱ限量包装,结合相关理论,阐释了包装中的文化应用问题及SK-Ⅱ品牌如何通过文化交融的设计打破外界对女性固有的刻板印象,实现品牌与女性在情感和精神的共鸣,从而为现代护肤品包装设计提供一定的设计思路和启示。 展开更多
关键词 SK-Ⅱ 限量款产品包装 文化应用
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商品美学扩张下的中国女性购买行为分析——以YSL圣诞限量款星辰口红为例 被引量:2
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作者 于淼 《今传媒》 2018年第8期70-71,共2页
口红是具有女性消费符号的商品,2016年年末YSL限量星辰口红掀起了中国女性全球购买热潮。本文运用文本分析的方法对女性消费者在购买时存在盲目消费的特点进行批判。女性消费者在商品美学的扩张下容易丧失自主性和独立性。YSL利用女性... 口红是具有女性消费符号的商品,2016年年末YSL限量星辰口红掀起了中国女性全球购买热潮。本文运用文本分析的方法对女性消费者在购买时存在盲目消费的特点进行批判。女性消费者在商品美学的扩张下容易丧失自主性和独立性。YSL利用女性的这一特点将消费者的需求转化成为欲求,通过异化商品价值对消费者产生伪需求,最终实现资本变现。 展开更多
关键词 限量款 消费心理 商品价值 伪需求
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Measuring Bubble Levels in China's Urban Housing Market
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作者 吕江林 《China Economist》 2011年第1期84-91,共8页
In this paper we demonstrate that price-to-income ratio (PIR) is the most precise indicator of measuring bubble levels in China's urban hoasing market under current conditions. We have built a model to measure the ... In this paper we demonstrate that price-to-income ratio (PIR) is the most precise indicator of measuring bubble levels in China's urban hoasing market under current conditions. We have built a model to measure the reasonable PIR ceiling. Based on current mortgage rates, loan terms and down payment ratios, we conclude that the reasonable PIR for China 's urban residents should lie between 4.38-6.78 and should not exceed 7. 7hen, using statistical data, we calculate current PIR in China 's major cities. With reference to proper PIR, we conclude the existence of bubbles in China 's urban housing market; in particular, bubbles hace grown enormously large in some first-tier cities, which pose a huge financial risk. Based on the above analysis, we propose some policy suggestions to carefully deflate the bubbles in these housing markets. 展开更多
关键词 housing market BUBBLE price-to-income ratio (PIR)
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众多品牌傍上迪士尼
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《中国服饰》 2016年第7期69-69,共1页
如果你在上海,最近一定觉得“迪士尼无处不在”。随着迪士尼开园,不少品牌搭上了便车,推出了迪士尼限量款。
关键词 上海 迪士尼 搭便车 迪士尼限量款
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A COST-SHARING METHOD FOR AN UNCAPACITATED FACILITY LOCATION GAME WITH PENALTIES 被引量:3
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作者 Zhen WANG Dachuan XU 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2012年第2期287-292,共6页
This paper considers a variant of the classical facility location game called the uncapacitared facility location game with penalties (UFLGWP). Unlike the standard UFLG, each client in the UFLGWP is either assigned ... This paper considers a variant of the classical facility location game called the uncapacitared facility location game with penalties (UFLGWP). Unlike the standard UFLG, each client in the UFLGWP is either assigned to an open facility or rejected by paying a penalty. The authors propose a 3-approximate cross-monotonic cost-sharing method for the UFLGWP. 展开更多
关键词 Cost-sharing method cross-monotonicity facility location game.
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