社交媒体背景下的内容营销策略探讨——以优集品为例

以内容营销理论作为视角，分析优集品的内容营销策略存在的问题。指出其在社交媒体环境下使用的内容营销策略存在企业与用户的组合型内容生产模式尚未完善、分类针对性差以及用户间互动力度弱的不足，只有深度加强组合企业与用户之间的内容生产，才能在社交媒体环境下有效地把内容营销策略的优势发挥到位。针对优集品的内容营销策略提出深化企业与用户的组合型内容生产模式等建议。

馆藏考古发掘品的信息分类

本文从考古发掘品的特点和《博物馆藏品信息管理体系著录规范》出发,寻找一种能利用现有馆藏藏品信息数据库条件,充分体现考古发掘品蕴含背景信息的分类方式。

华人移民品钦英语的语言特点

查尔斯·霍兰德的《华人品钦英语歌谣集》是国外学者研究中国移民品钦英语较早的专门著作,该书以歌谣和故事的形式形象而生动地反映了19世纪中后期华人移民品钦英语显著的语言特点。归结起来主要包括:在发音上具有明显简化和替换倾向,构词方法主要以重叠和模仿为主,而语义上则以同词异义为主,句法基本是中文思维的产物。尽管本质上是中文的一种变体,但是华人移民品钦英语还是基本满足了他们社会交流的需要。

滇-型杂交水稻质核雄性不育恢复基因的SSR分子标记

用混合品集分析方法 (BL A) ,在保持系和恢复系中的 DNA各取 2 0个样混合 ,对 PMRF、OSR- 33、RM2 94、RG30 4、RG2 5 7和 RM2 2 8六对引物进行筛选 ,结果发现 PMRF、OSR- 33和 RM2 2 8三对 SSR引物在保持系和恢复系的混合之间有遗传差异。用这三对引物分别对不同的 4 0个保持系和 6 0个恢复系 DNA样品进行扩增。另外 ,用滇 -型杂交粳稻的保持系 4 0份和恢复系 6 0份与不育系进行测交 ,杂种 F1 花粉的育性经 1 %的 I- KI染色 ,其花粉的可育率有高有低。用扩增出的带型与 F1 花粉的育性进行相关分析 ,结果表明扩增出带型与花粉的育性呈显著正相关 ,两种带型对应的花粉可育率均值经 t测验差异极显著 ,表明 PMRF、OSR- 33和 RM2 2 8标记与滇 -型细胞质雄性不育育性恢复基因连锁 ,并且PMRF、OSR- 33SSR和 RM2 2 8引物是设计在第 1 0染色体长臂的中部 ,所以 ,滇 -型细胞质雄性不育育性恢复的一个基因可初步定位于第 1

Novel Substrate pn Junction Isolation for RF Integrated Inductors on Silicon

A new method for reducing the substrate rated losses of integrated spiral inductors is presented.The method is to block the eddy currents induced by spiral inductors by directly forming pn junction isolation in the Si substrate. The substrate pn junction can be realized by using the standard silicon technologies without any additional processing steps.Integrated inductors on silicon are designed and fabricated. S parameters of the inductor based equivalent circuit are investigated and the inductor parameters are calculated.The impacts of the substrate pn junction isolation on the inductor quality factor are studied.The experimental results show that substrate pn junction isolation in certain depth has achieved a significant improvement.At 3GHz,the substrate pn junction isolation increases the inductor quality factor by 40%.

微住宅与智能化体系的可持续发展

本文基于当前微住宅设计及其相关研究,分析与展望了微住宅建筑发展所面临的挑战和机遇,同时针对微住宅设计与建设将要面临的实际问题提出了微住宅建筑的智能化整体解决方案,并引用相关不同方向的微住宅设计和研究来证明智能化整体式方案的可行性。最后,本文还对未来微住宅的发展方向提出了进一步的前瞻性探讨。

吉利金刚的三方物流看板管理

吉利集团所属浙江金刚汽车有限公司（简称金刚公司）目前所运用的看板分为两种：一种是条形码电子看板，即针对外部的配套供货厂家所使用的一次性看板。它记载了供货单位的名称、物料名称、供货时间、供货数量、工序、所使用的器具、交货地点等信息。第二种是条形码卡片式看板，它协调着冲压分厂和焊装分厂的生产和物料运送，是可以循环使用的一种看板。它记载了物料名称、供货数量、工序、所使用的器具等信息。金刚公司看板管理主要分为四个大的步骤实施。

A Novel Lateral Solenoidal On-Chip Integrated Inductor Implemented in Conventional Si Process

A new structure of the on- chip integrated inductors im plem ented in conventional Si process is presented as a lateral solenoid.The fabrication process utilizes a conventional Si technology with standard double- layer m etal- lization.S param eters of the inductors based equivalent circuit are investigated and the inductor parameters are cal- culated from the m easured data.Experimental results are presented on an integrated inductors fabricated in a lateral solenoid type utilizing double m etal layers rather than a single metal layer as used in conventional planar spiral de- vices.Inductors with peak Q of 1.3and inductance value of 2 .2 n H are presented,which are com parable to conven- tional planar spiral inductors.

Advances in the Detection of Mycoplasma hyopneumoniae by Polymerase Chain Reaction (PCR) Technology

Mycoplasma hyopneumoniae is an important pathogen causing Mycoplasmal pneumonia of swine, which generally causes secondary infections and mixed infections, thus seriously threats the development of swine industry and resulting in huge economic losses. Using PCR technology has very important significance to the correct diagnosis of Mycoplasmal pneumonia at the early stage. In this paper, specific target genes of Mycoplasma hyopneumoniae, methods for clinical sample collection, key technical factors of DNA sample processing method, and the research progress, main advantages and disadvantages, and application of general PCR technology, multiple PCR technology, nested-PCR technology, real-time fluorescence quantitative PCR technology, gene chip detection technology and loop-mediated isothermal amplification in detection of Mycoplasma hyopneumoniae were summarized, which provided convenience for the effective diagnosis and prevention of Mycoplasmal pneumonia of swine.

Lumped Equivalent Circuit of Planar Spiral Inductor for CMOS RFIC Application

A lumped π-type equivalent circuit of planar spiral inductor for CMOS RFIC application is developed by the domain decomposition method for conformal modules （DDM-CM）. Closed form expressions of lumped parameters for a square spiral inductor on a Si-SiO2 substrate are obtained and verified with the previously published experimental results.

Ecological Geochemistry of Selenium in the Production Base of Zhangqiu Green Chinese Onion

Based on the achievement of local ecological geochemical survey,the selenium in surface layer soil of Zhangqiu green Chinese onion within production area is systematically studied in this study.And the ecological geochemical characters of selenium both in surface layer soil and in green Chinese onions are analyzed,and the relationship between the selenium in plant and soil is discussed.The results show that soil in Zhangqiu is rich in selenium,and it is suitable to develop the selenium-rich green Chinese onion products.

Genetic Diversity Analysis of Three Guizhou Local Pig Breeds Using Microsatellite DNA Markers

[Objective] The research aimed to provide the genetic basis for the protection, development and utilization of Guizhou local pig breeds. [Method] From 27 pairs of porcine microsatellite primers recommended by Food and Agriculture Organization of the United Nations （FAO） and international Society for Animal Genetics （ISAG）, six pairs （S0155, SW240, IGF1, SW951, SW857, SW24） were selected for microsatellite DNA detection of three Guizhou local pig breeds, including Nuogu Pig, Kele Pig and Guanling Pig. Subsequently, their genetic diversities were analyzed. [ Result] The three pig breeds were high polymorphic at the six microsatellite loci （PIC 〉0.5）. The Nei＇s standard genetic distance of them was 0.206 3 -0.481 5. The genetic distance between Nuogu Pig and Kele Pig Was the closest, and that between Nuogu Pig and Guanling Pig was the furthest. [ Conclusion] The three Guizhou local pig breeds are in high genetic diversities. Nuogu Pig is a special type of Kele Pig, an excellent Chinese local pig breed.

SI住宅体系下的墙体设计研究

该文首先介绍SI住宅体系及其发展,以及推行SI住宅体系的重要意义,在此基础上提出SI住宅体系下的住宅墙体设计方法,以便能够从设计端开始引导住宅产业化的发展。

Sensory Evaluation in Characterization of Fabric Hand

This paper is divided in two parts. The first part presents optimized methods for formalizing and analyzing sensory data provided by different panels on fabric hand evaluation. For achieving this challenge, we first transform each evaluation into fuzzy sets and we submit criteria for assessing the fabric hand evaluation given by experts as well as criteria for computing the distances between different panels and the employed linguistic terms in different evaluation spaces. This sensory data analysis allows us to check expert’s and customer’s behaviors on fabric hand. Based on this first procedure about formalization and sensory data analysis, we can study the relationships between sensory evaluation given by different experts for a fabric set and the objective data set provided by appropriate measurements. From a set of fabric samples, a database with nearly 10 parameters characterizing the touch handle is built. This way of evaluation is performed by measuring a set of physical parameters on fabrics. Those parameters constitute the input variables of our model. For the textile industry, the major difficulty lies in the fact that the performed measurements on fabrics lead to precise numerical data describing indirectly fabric hand but their relationships with the evaluation given by experts should be exploited. We implement a fuzzy model which predicts the marks reached for a set of linguistic terms. The effectiveness of these methods and criteria is shown through a number of knitted cotton fabrics.

Comparison of Absorption Capacity of Different Flue-cured Tobacco Cultivars for Six Kinds of Heavy Metals

[Objective] This study aimed to analyze the differences in absorption capacity of different flue-cured tobacco cultivars for chromium （Cr）, arsenic （As）, cadmium （Cd）, lead （Pb）, mercury （Hg） and copper （Cu）. [Method] With 4 flue-cured tobacco cultivars as the experimental materials, their absorption capacity for 6 kinds of heavy metals was compared by pot experiment. [Result] There were great differences in absorption capacity of different flue-cured tobacco cultivars for the six kinds of heavy metals. According to the absorption capacity of different flue-cured tobacco cultivars for the heavy metals, the six heavy metals could be classified into three categories. The first category included only Cd with average enrichment coefficient of 8.564; the second category included Hg with average enrichment coefficient of 0.753; and the third category included Cr, As, Pb and Cu with average enrichment coefficients below or equivalent to 0.114. [Conclusion] The absorption capacity of different flue-cured tobacco cultivars for heavy metals was grasped by this study, thereby providing reference data for screening of high-yielding and high-quality flue-cured tobacco cultivars.

Integrated continuous replenishment planning in VMI system of retail industry

In order to let suppliers monitor customers＇ inventory levels and make supply decisions regarding order quantities and delivery time, an integrated continuous replenishment planning （CRP） strategy of fresh food oriented to retail industry is presented, which integrates the consolidation of shipment and inventory replenishment considering the deterioration of items to guarantee the quality safety of fresh food during the replenishment cycle. A vendor managed inventory （VMI） mathematical model to compute upper-level inventory and delivery cycle is built. Based on the real-time sales data exchange, it enables suppliers to make the decision of the optimal time and the quantities of replenishment for retailers during a delivery cycle, in order to replenish the consumers＇ stock initiatively and minimize the long-run average cost.

Cloud-point extraction and preconcentration of bisphenol A from water samples

A novel cloud-point extraction （CPE） was successfully used in preconcentration of biphenol A （BPA） from aqueous solutions. Majority of BPA is extracted into the surfactant-rich phase. The parameters affecting the CPE such as concentration of surfactant and electrolyte, equilibration temperature and time and pH of sample solution were investigated. The samples were analyzed by high-performance liquid chromatography with ultraviolet detection. Under the optimized conditions, preconcentration of 10 mL sample gives a preconcentration factor of 11. The limit of detection （LOD） and limit of quantification （LOQ） are 0.1 μg/L and 0.33 μg/L, respectively. The linear range of the proposed method is 0.2-20 μg/L with correlation coefficients greater than 0.998 7 and the spiking recove6es are 97.96%-100.42%. The interference factor was tested and the extraction mechanism was also investigated. Thus, the developed CPE has proven to be an efficient, green, rapid and inexpensive approach for extraction and preconcentration of BPA from water samples.

Trophic ecology of small yellow croaker (Larimichthys polyactis Bleeker): stable carbon and nitrogen isotope evidence

The trophic ecology of the small yellow croaker （Larimichthys polyactis） was studied using stable isotope analyses. Samples were collected from July to September 2009 and 34 individuals from eight sites were examined for stable carbon and nitrogen isotopes. Stable carbon isotope ratios （~3C） ranged from -20.67 to -15.43, while stable nitrogen isotope ratios （~SN） ranged 9.18-12.23. The relationship between fi^3C and ~SN suggested high resource partitioning in the sampling area. Significant differences in stable isotope values among the eight sampling sites may be linked to environmental diversities involving various physical processes （such as ocean current, wind and tide） and different carbon sources. Furthermore, the stable isotope ratios may also explain the ontogenetic variability in diet and feeding, because δ13C and δ15N varied significantly with increasing body size. The findings are consistent with other studies on diet analyses in small yellow croaker. It was also demonstrated that stable isotope analysis could be used to estimate the trophic characters of small yellow croaker in feeding patterns and migrating habits.

Peat swamps at Giral lignite field Western India： understanding the modelling of Barmer basin, Rajasthan, evolution through petrological

The lignite samples collected from Giral lignite field of Barmer basin have been subjected to petrological investigation. The data generated has been discussed to understand the evolution of the paleomires of these lignites. The present study reveals that these low rank C coals are chiefly composed of huminite group macerals, mainly telohuminite and detrohuminite, while liptinite and inertinite group macerals occur in subordinate amounts. Not much variation in the maceral composition from Seam-I to Seam-VIII has been observed. Barmer lignites are characterized by a very high GI （〉10） and moderate TPI indicating topogenous mire in the basin which was permanently flooded. The GI and TPI values and the petrography-based facies critical models indicate that these lignites originated mostly under wet forest swamp to clastic marsh having telmatic to limno-telmatic conditions with a moderate rate of subsidence and a very slow fall in ground water table. Further, the GWI and VI values are suggestive of mesotrophic to rheotrophic hydrological conditions having the dominance of herbaceous to marginal aquatic vegetation. There were spells of periodic drowning of peat especially during the formation of Seam-VII. Moderately high concentration of calcium in these lignites along with the presence of framboidal pyrite indicate enhanced sulphate-reducing bacterial activity present in carbonate and sulphate-rich waters in the basin during peat formation.

Integrated Product and Process Control for Sustainable Semiconductor Manufacturing

Semiconductor fabrication is a manufacturing sequence with hundreds of sophisticated unit operations and it is always challenged by strategy development for ensuring the yield of defect-free products.In this paper,an advanced control strategy through integrating product and process control is established.The proposed multiscale scheme contains three layers for coordinated equipment control,process control and product quality control.In the upper layer,online control performance assessment is applied to reduce the quality variation and maximize the overall product performance （OPP）.It serves as supervisory control to update the recipe of the process controller in the middle layer.The process controller is designed as an exponentially weighted moving average （EWMA） run-to-run controller to reject disturbances,such as process shift,drift and tool worn out,that are exerted to the op-eration.The equipment in the process is individually controlled to maintain its optimal operational status and maximize the overall equipment effectiveness （OEE）,based on the set point given by the process controller.The ef-ficacy of the proposed integrated control scheme is demonstrated through case studies,where both the OPP （for product） and the OEE （for equipment） are enhanced.