In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning o...In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.展开更多
In this paper,a generic retailer-oriented portfolio simulation system linking manufacturer,retailer,and customer in apparel supply chain is presented.The purpose of the simulator is to generate a portfolio consisting ...In this paper,a generic retailer-oriented portfolio simulation system linking manufacturer,retailer,and customer in apparel supply chain is presented.The purpose of the simulator is to generate a portfolio consisting of replenishment strategy and performance index under different sales forecasting errors to satisfy the retailer-defined customer service level in apparel industry.After analyzing the main parameters in the portfolio simulator,the procedure and detailed structure of the simulator are then described.With the use of data from the industry,one case study of the portfolio simulator is achieved and the process of the simulation is validated.展开更多
A supply chain is a network that performs the procurement of raw material, the transportation of raw material to intermediate and end products, and the distribution of end products to retailers or customers. Installat...A supply chain is a network that performs the procurement of raw material, the transportation of raw material to intermediate and end products, and the distribution of end products to retailers or customers. Installation and operation of distribution centers and all downstream members play a vital role in fulfilling the customers demand and have a great impact for supply chain management performance. In this paper we address a new approach for solving a supply chain optimization model to decide distribution centers based on environmental consideration.展开更多
文摘In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.
文摘In this paper,a generic retailer-oriented portfolio simulation system linking manufacturer,retailer,and customer in apparel supply chain is presented.The purpose of the simulator is to generate a portfolio consisting of replenishment strategy and performance index under different sales forecasting errors to satisfy the retailer-defined customer service level in apparel industry.After analyzing the main parameters in the portfolio simulator,the procedure and detailed structure of the simulator are then described.With the use of data from the industry,one case study of the portfolio simulator is achieved and the process of the simulation is validated.
文摘A supply chain is a network that performs the procurement of raw material, the transportation of raw material to intermediate and end products, and the distribution of end products to retailers or customers. Installation and operation of distribution centers and all downstream members play a vital role in fulfilling the customers demand and have a great impact for supply chain management performance. In this paper we address a new approach for solving a supply chain optimization model to decide distribution centers based on environmental consideration.
