In this research, two television programs were analyzed to compare the type and frequency of the product placement within them, and to determine whether women or teenagers are more targeted by advertisers. The televis...In this research, two television programs were analyzed to compare the type and frequency of the product placement within them, and to determine whether women or teenagers are more targeted by advertisers. The television programs were Desperate Housewives, a program targeted toward females, and Blue Mountain State, a program targeted toward male teenagers. The results of the study were analyzed using social cognition research, and ultimately determined that teenagers have become the predominant target audience for advertisers than women.展开更多
文摘In this research, two television programs were analyzed to compare the type and frequency of the product placement within them, and to determine whether women or teenagers are more targeted by advertisers. The television programs were Desperate Housewives, a program targeted toward females, and Blue Mountain State, a program targeted toward male teenagers. The results of the study were analyzed using social cognition research, and ultimately determined that teenagers have become the predominant target audience for advertisers than women.
