新媒体时代高校马克思主义青年化传播的时度效

互联网技术飞速发展的今天,新媒体已经对青年学生的社会行为产生重大影响,成为马克思主义青年化传播的新阵地。本文基于时度效三个维度,立足传播的“时效性”“时机性”“时代性”,注重传播的“高度”“尺度”“力度”,追求传播的“效率”“效能”,形成新媒体时代高校马克思主义青年化传播的新局面。

马克思主义青年化传播的用户评论行为比较研究

本研究采用内容分析法,搜集B站播放量超百万的马克思主义相关视频,抽取评论与弹幕内容各1000条,从评论主题、互动方式、评论态度与知识共享四个维度进行考察。研究发现,B站青年用户对马克思主义的理解度与传播度较高。研究进一步指出,应重视青年对马克思主义大众化传播的反馈,善用新媒体新技术,探索符合青年特点的马克思主义教育方法。

主流媒体创新马克思主义青年化传播——以广州广播电视台融媒实践为例

在中国特色社会主义新时代,要始终坚持以马克思主义为指导,就必须让广大青年从现实出发,理解马克思主义的当代价值,赢得青年,才能赢得大众、赢得未来。主流媒体必须准确把握新特征,有效运用新技术,充分利用新媒体,整合资源,守正创新,为推动马克思主义青年化传播探索一条创新路径。

Priority Directions of National Policy of Regulation of Mutual Relations Between Youth and Mass Media： The Theoretical and Empirical Researches

The study was concerned with the problem of the Russian youth, with a special emphasis on the history of the theoretical and empirical researches devoted to the youth issues. The research delineates the term thesaurus and its connection with the formation of youth＇s outlook. The central focus of the research is social and cultural value orientations of the young Russian. The study presents a detailed analysis of impact that mass media plays in socialization of youth, its generations, its influence on public opinion formation and priority directions of national policy of regulation of mutual relations between youth and mass media. It attempts to examine the presence of mass media in youth＇s everyday life. The research provides a detailed analysis of contemporary state of the youth＇s trust to the mass media and degree of dependence on it. The study also presents a detailed analysis of the traces of mass media＇s influence on young Russians. The completed research is fundamental for the sociological and the philosophical generalisations that underline comparative research on the youth problems in Russia, its social and cultural value orientations and the influence on public opinion formation and priority directions of national policy of regulation of mutual relations between youth and mass media.