This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors ...This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors that contributed to the participation of individuals and groups in the programme at the federal, state, and local government levels. Fifty four subjects, consisting of five policy and decision makers in health, information, and education sectors, five community leaders, 15 media personnel, 15 state health officials, 20 LGA officials, 12 representatives of non-governmental organizations, five opinion leaders, seven clinic staff, six state health officials, and eight mothers were purposively selected from the federal level and two states; Imo and Kano states of Nigeria. Methodology used for data collection includes individual and group interviews and critical evaluation instruments. Findings show that the mass campaign strategy proved to be the most effective strategy for reaching both rural and urban dwellers and specific groups with immunization messages. The alliance between the health workers and community leaders, social groups, NGOs and the information education sectors, had a multiplier effect on the campaign and helped to create feelings of solidarity. The ubiquitous channels of traditional and religious leaders and youth groups helped to spread immunization messages and gain support for the programme. Women and women groups were adequately involved at the federal level and in Imo State, a Christian state in the South-East. This was not the case in Kano State, a Muslim state in the north due to sociocuitural factors. The sustainability of the programme lies in more integration, more intersectoral collaboration, more institutionalization, more quality verification, more decentralization, greater local political commitment, and a multistrategic approach to campaign planning and implementation.展开更多
In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private se...In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private sector, this paper provides a useful entry point for the understanding role of marketing within the nonprofit sector focused on China, the second worldwide economic power. A number of senior managers and directors from different Non-Governmental Organizations (NGOs) were interviewed of what they understood marketing to be and how they considered and implemented marketing within organizational strategy. The findings showed that while marketing was identified as an interesting and influential concept, Chinese nonprofit managers generally had a limited understanding of a marketing theory. The article further discusses reasons behind the dynamic based on personalized networks of influence used and the potential implications for nonprofit entities in China, a sector that plays a very noteworthy role in transformative economies.展开更多
The fit-for purpose of agricultural graduates in the job market remains a challenge to agricultural training and education despite the active involvement of farmer organizations, non-governmental organizations (NGOs...The fit-for purpose of agricultural graduates in the job market remains a challenge to agricultural training and education despite the active involvement of farmer organizations, non-governmental organizations (NGOs), and agribusiness in the agriculture job market. This paper traces: (1) the employment of agricultural graduates in the last 10 years in Mali, Republic of Congo, Ghana, and the Gambia; and (2) through a case study, assesses the attitudinal and mindset change in the way research for development is conducted by research staff of the National Agricultural Research Institute (NARI) of the Gambia. Not surprisingly, the public sector consistently employed more agricultural graduates in all four countries. The next highest employer of agricultural graduates was the NGOs, followed by agribusiness. Positive attitudinal and mindset change among research staff and their collaborators in the Gambia was enhanced when collaborative learning and coaching and mentoring in managerial and financial skills enhancement complemented technical skills improvements. Employers indicated strong preference for graduates in agricultural engineering and farm machinery; agricultural economics with emphasis on farm management; innovation systems and value chains; and information communication technology including report writing. Farmers' organizations showed particular interest in interpersonal skills; participatory technology development and dissemination; and appreciation of socio-cultural contexts including farmer innovations. In Mali, Ghana and the Gambia, employers reported that 4%-14% of the agricultural graduates they hired were women.展开更多
文摘This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors that contributed to the participation of individuals and groups in the programme at the federal, state, and local government levels. Fifty four subjects, consisting of five policy and decision makers in health, information, and education sectors, five community leaders, 15 media personnel, 15 state health officials, 20 LGA officials, 12 representatives of non-governmental organizations, five opinion leaders, seven clinic staff, six state health officials, and eight mothers were purposively selected from the federal level and two states; Imo and Kano states of Nigeria. Methodology used for data collection includes individual and group interviews and critical evaluation instruments. Findings show that the mass campaign strategy proved to be the most effective strategy for reaching both rural and urban dwellers and specific groups with immunization messages. The alliance between the health workers and community leaders, social groups, NGOs and the information education sectors, had a multiplier effect on the campaign and helped to create feelings of solidarity. The ubiquitous channels of traditional and religious leaders and youth groups helped to spread immunization messages and gain support for the programme. Women and women groups were adequately involved at the federal level and in Imo State, a Christian state in the South-East. This was not the case in Kano State, a Muslim state in the north due to sociocuitural factors. The sustainability of the programme lies in more integration, more intersectoral collaboration, more institutionalization, more quality verification, more decentralization, greater local political commitment, and a multistrategic approach to campaign planning and implementation.
文摘In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private sector, this paper provides a useful entry point for the understanding role of marketing within the nonprofit sector focused on China, the second worldwide economic power. A number of senior managers and directors from different Non-Governmental Organizations (NGOs) were interviewed of what they understood marketing to be and how they considered and implemented marketing within organizational strategy. The findings showed that while marketing was identified as an interesting and influential concept, Chinese nonprofit managers generally had a limited understanding of a marketing theory. The article further discusses reasons behind the dynamic based on personalized networks of influence used and the potential implications for nonprofit entities in China, a sector that plays a very noteworthy role in transformative economies.
文摘The fit-for purpose of agricultural graduates in the job market remains a challenge to agricultural training and education despite the active involvement of farmer organizations, non-governmental organizations (NGOs), and agribusiness in the agriculture job market. This paper traces: (1) the employment of agricultural graduates in the last 10 years in Mali, Republic of Congo, Ghana, and the Gambia; and (2) through a case study, assesses the attitudinal and mindset change in the way research for development is conducted by research staff of the National Agricultural Research Institute (NARI) of the Gambia. Not surprisingly, the public sector consistently employed more agricultural graduates in all four countries. The next highest employer of agricultural graduates was the NGOs, followed by agribusiness. Positive attitudinal and mindset change among research staff and their collaborators in the Gambia was enhanced when collaborative learning and coaching and mentoring in managerial and financial skills enhancement complemented technical skills improvements. Employers indicated strong preference for graduates in agricultural engineering and farm machinery; agricultural economics with emphasis on farm management; innovation systems and value chains; and information communication technology including report writing. Farmers' organizations showed particular interest in interpersonal skills; participatory technology development and dissemination; and appreciation of socio-cultural contexts including farmer innovations. In Mali, Ghana and the Gambia, employers reported that 4%-14% of the agricultural graduates they hired were women.