文化传承背景下景德镇非遗陶瓷产品的数字化推广研究

景德镇拥有历史悠久的非遗陶瓷文化,在中国陶瓷史上具有重要地位。但是景德镇非遗陶瓷文化的传承存在推广形式过于单一、受众群体局限、新媒体推广手段滞后等问题,导致传承千年的非遗陶瓷文化在年轻群体中的推广陷入尴尬的局面。特别是当下景德镇成为国家陶瓷文化传承创新试验区,所以如何在文化传承背景下更好地将非遗陶瓷文化进一步推广,成为景德镇面临的重要问题。在剖析非遗陶瓷文化传承迫切性的基础上,结合景德镇非遗陶瓷文化传承的现状,研究非遗陶瓷产品推广的困境,提出利用数字化传播方式,大力推广景德镇非遗陶瓷产品,提升陶瓷产品的文化附加值和时代特色,为景德镇完成国家文化传承创新试验区的建设提供新思路,以此促进文化传承,促进经济发展。

Discussion on the Understanding and Inheritance of Jingdezhen Traditional Famille Rose Decoration and Color Enamel Craftsmanship

Jingdezhen is a bright star to make ceramic products among all cities of the world. The actual inheritance of the famille rose decoration and color enamel craftsmanship as China＇s ＂intangible cultural heritage＂ is restricted not only by historical change and geographical conditions and also by how to inherit the craftsmanship. In this paper, through the literature studies, sociology investigation, market research, and comparative analysis of the traditional pastel industry in Jingdezhen, the making flows of famille rose decoration and color enamel are introduced plus the author＇s understanding of famille rose decoration and color enamel, and also the understanding and inheritance of Jingdezhen traditional famille rose decoration and color enamel craftsmanship as ＂intangible cultural heritage＂ are discussed. Therefore, theoretical basis and practice guidance are provided for famille rose decoration and color enamel craftsmanship to develop toward the cultural industry, and also a reference in theory and practice is available for the inheritance and development of the handmade ceramic products as ＂intangible cultural heritage＂.