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带预算约束的关键词拍卖研究——基于VCG机制的视角 被引量:2
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作者 韩帅 刘树林 《技术经济与管理研究》 CSSCI 北大核心 2015年第12期8-15,共8页
文章研究了带有预算约束的基于VCG机制关键词拍卖问题。之前学者的研究一般不考虑预算约束的情况,但是广告主在参与广告位竞价时,通常都会提前分配每天的预算。当广告主的支付价格达到他的预算时,就会退出此次拍卖。在VCG机制中,广告主... 文章研究了带有预算约束的基于VCG机制关键词拍卖问题。之前学者的研究一般不考虑预算约束的情况,但是广告主在参与广告位竞价时,通常都会提前分配每天的预算。当广告主的支付价格达到他的预算时,就会退出此次拍卖。在VCG机制中,广告主的支付是由排位在他之后的广告主的点击率和报价的线性组合决定,所以广告主会调增报价来提高竞争对手的支付价格。文章借助带有预算约束的全局无嫉妒纳什均衡条件,给出达到均衡时的预算阈值。结果表明合理设置预算对于广告主降低成本和提高收益都有一定影响。 展开更多
关键词 拍卖 VCG机制 预算阈值
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A review of the methods for determining cost-effectiveness threshold in health care 被引量:1
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作者 宗欣 孙利华 《Journal of Chinese Pharmaceutical Sciences》 CAS 2011年第6期542-548,共7页
Cost-effectiveness analysis(CEA) is increasingly important in health care decision making.Cost-effectiveness threshold is a critical parameter in the cost-effectiveness analysis.This review introduces the concept of... Cost-effectiveness analysis(CEA) is increasingly important in health care decision making.Cost-effectiveness threshold is a critical parameter in the cost-effectiveness analysis.This review introduces the concept of cost-effectiveness threshold, summarizes its determining methods,and classifies the existing methods into two kinds according to budget constraints,then analyzes the merit and demerit of every methods.When there is a flexible budget,the methods for determining the cost-effectiveness threshold include inferring the threshold from previous decisions,comparison with other health care technology or transfer from elsewhere in the public sector,social willingness-to-pay approach,GDP per capita criteria,and rule of thumb.When there is a fixed budget,the methods for determining the cost-effectiveness threshold include shadow price approach,opportunity cost approach,and ICER threshold-searcher model.Each approach to determining threshold has its strength and weakness.The aim of this article is to introduce the existing methods and discuss the features of each method.The background information,such as the definition of threshold,is also described.The basic theory of cost-effectiveness threshold is elaborated,and we recommend the establishment of a cost-effectiveness threshold in the Chinese health care. 展开更多
关键词 Cost-effectiveness threshold Determining methods Budget constraints Resource allocation
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