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盐城地区“领克03”营销方案设计
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作者 徐进 范玉叶 《现代营销(上)》 2022年第12期139-141,共3页
中国汽车市场稳步发展,市场竞争日益激烈。作为一款年轻运动型轿车,“领克03”在销量表现方面不够突出。本文通过对“领克03”进行全方位分析,包括品牌发展、市场定位、营销环境、竞争车型、目标人群、营销策略等,探讨扩大品牌影响力的... 中国汽车市场稳步发展,市场竞争日益激烈。作为一款年轻运动型轿车,“领克03”在销量表现方面不够突出。本文通过对“领克03”进行全方位分析,包括品牌发展、市场定位、营销环境、竞争车型、目标人群、营销策略等,探讨扩大品牌影响力的价值和举措。 展开更多
关键词 领克03 汽车营销 营销环境 营销策略
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领克03 被引量:1
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《汽车观察》 2019年第4期114-114,共1页
领克03是领克品牌及CMA基础模块架构的第一款轿车。作为运动型轿车市场的潮流引领者,领克03以潮流感官造型、智能互联科技、智能安全防护、舒适产品体验、全球品质基因的领潮风范为基石,通过驭风设计、猎风动力、凌风操控强化运动基因,... 领克03是领克品牌及CMA基础模块架构的第一款轿车。作为运动型轿车市场的潮流引领者,领克03以潮流感官造型、智能互联科技、智能安全防护、舒适产品体验、全球品质基因的领潮风范为基石,通过驭风设计、猎风动力、凌风操控强化运动基因,打造汽车运动文化新标签。 展开更多
关键词 领克 智能 潮流 运动 基因
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领克02
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作者 陈熙 崔凯(摄影) 《汽车与运动》 2019年第6期42-45,共4页
所有别出心裁的佳作都源于一个勇敢的开始,第一眼看不习惯的事物,通过不断地修饰从而变成了更趋近于完美的理想作品。能够在同质化越来越严重的车海之中脱颖而出,这辆单品的实力一定不容小觑。我要说的就是领克,一个用鲶鱼前脸闯天下的... 所有别出心裁的佳作都源于一个勇敢的开始,第一眼看不习惯的事物,通过不断地修饰从而变成了更趋近于完美的理想作品。能够在同质化越来越严重的车海之中脱颖而出,这辆单品的实力一定不容小觑。我要说的就是领克,一个用鲶鱼前脸闯天下的华系高端车企,也是设计上的一个特殊的存在。 展开更多
关键词 领克 汽车 配置
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新媒体环境下汽车品牌传播策略的研究 被引量:1
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作者 王芬芳 杨骏 牟林 《中小企业管理与科技》 2022年第10期91-93,共3页
目前,汽车市场竞争愈演愈烈,运用新媒体促进汽车品牌传播,是满足汽车市场发展需求的必然趋势。为了在新媒体环境下塑造品牌形象,与客户建立情感联系,增强汽车品牌的核心竞争力,依据汽车品牌传播的现状和特点,论文阐述了当前汽车品牌运... 目前,汽车市场竞争愈演愈烈,运用新媒体促进汽车品牌传播,是满足汽车市场发展需求的必然趋势。为了在新媒体环境下塑造品牌形象,与客户建立情感联系,增强汽车品牌的核心竞争力,依据汽车品牌传播的现状和特点,论文阐述了当前汽车品牌运用新媒体进行品牌传播时存在的问题,从品牌定位、传播内容、传播形式等方面提出了在新媒体环境下汽车品牌传播的对策及建议,并以领克汽车品牌为例,通过分析领克采取的品牌传播策略及取得的效果来论证新媒体环境下汽车品牌传播策略的有效性。 展开更多
关键词 新媒体 汽车品牌 品牌传播 领克
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The Impact of the Collapse of the IS on the Environment of International Terrorism 被引量:1
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作者 Li Wei 《Contemporary International Relations》 2017年第6期126-143,共18页
Recently, the international campaign against terrorism has made great achievements, with Abu Bakr al-Baghdadi, the leader of the Islamic State(IS) killed, the last city Mosul the IS controlled in Iraq liberated and it... Recently, the international campaign against terrorism has made great achievements, with Abu Bakr al-Baghdadi, the leader of the Islamic State(IS) killed, the last city Mosul the IS controlled in Iraq liberated and its so-called capital Raqqa in Syria besieged. The visible"Caliphate"of the IS is breaking up with an obvious trend of declining, which will return to a normal terrorist group from a new-type and semi-militarized terrorist organization with an independent army, territories and administrative systems. Such a change will bring about new uncertainties to the IS itself and the environment of international terrorism. For some time to come in the future, how to cope with the impact brought about by such a change of the IS will become a major issue of the international community. 展开更多
关键词 IS international terrorism international security
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China's Common Interest Theory in the Context of International Strategy
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作者 Liu Xiaoyang 《Contemporary International Relations》 2018年第2期124-152,共29页
Common interest is the shared and convergent parts of national interests in the state of inter-dependency, composed of common benefits and common threats, and provides the foundation for international cooperation unde... Common interest is the shared and convergent parts of national interests in the state of inter-dependency, composed of common benefits and common threats, and provides the foundation for international cooperation under bilateral, multilateral and global frameworks. This paper will take the concept of common interest on the level of international politics as the core and supplement it with thoughts, ideas and practices of the CPC and China's government leaders to sort out innovations made in China's common interest theory and international strategic thoughts since 1989, as well as sum up the basic implications of China's common interest theory and the rules of its evolution so as to offer a brand new dimension for Marxist international strategic studies in China. 展开更多
关键词 China's common interest theory international strategy China
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Deeper SCO Cooperation Promises Regional Peace and Development
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作者 LI LI 《China Today》 2014年第10期20-20,共1页
LEADERS of the Shanghai Cooperation Organization(SCO)member states gathered on September 11 and 12 in Dushanbe,capital of Tajikistan,for a summit that is set to chart the course of the regional group’s development ... LEADERS of the Shanghai Cooperation Organization(SCO)member states gathered on September 11 and 12 in Dushanbe,capital of Tajikistan,for a summit that is set to chart the course of the regional group’s development for the next decade. 展开更多
关键词 Peace gathered chart summit constantly alliance accounting notable transnational creation
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Voters' Perception of Male and Female Political Leaders
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作者 Lucia Spalova Katarina Fichnova Peter Mikulas 《Journalism and Mass Communication》 2013年第3期169-178,共10页
This study presents the possibilities and particularities of political communication subject Slovak Democratic and Christian Union-Democratic Party (SDKU-DS) convergence during Slovak premature elections in 2012. Th... This study presents the possibilities and particularities of political communication subject Slovak Democratic and Christian Union-Democratic Party (SDKU-DS) convergence during Slovak premature elections in 2012. The significance is being drawn to the identification of formal and informal political party leader personalization of effectivity. By using semantic differential method, we are identifying how students from internal and external study programmes of mass media studies specialization perceive political candidates of SDKU-DS, with the emphasis on gender differentiation of perception 展开更多
关键词 political communication GENDER party leader ATTITUDE
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Empirical Study About the Application of Knowledge Management in Selected Sector of Industry in Slovakia
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作者 Dana Kisel'akova 《Chinese Business Review》 2012年第1期92-98,共7页
This study focuses on the analysis of the application of knowledge management in companies in selected sector of industry in Slovakia after Slovakia entering into Euro area in 2009. Based on relevant experience, main ... This study focuses on the analysis of the application of knowledge management in companies in selected sector of industry in Slovakia after Slovakia entering into Euro area in 2009. Based on relevant experience, main conditions and problems associated with the implementation are analyzed through fundamental empirical survey. The necessity of utilization of information and communication technologies, management information systems innovation and long life education in companies are considered in knowledge-based company in knowledge-based society. Further possibilities of application and expected economic effects and benefits on growth and international competitiveness of companies in European Union, Euro area in many fields are outlined in the end of this article as the main aim of this study 展开更多
关键词 knowledge management empirical survey management information system COMPETITIVENESS economic effects and benefits
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