国内香烟包装的颜色特征分析

为给香烟及其他高端商品的包装颜色设计提供选用借鉴和指导,本研究根据香烟包装纸张类型,选择合适的颜色照明和观测几何条件,获取香烟包装盒颜色数据,然后采用凸包算法实现香烟包装色域边界描述,并与《孟塞尔颜色画册》比对,分析获得香烟包装盒颜色的整体色域和分色系色域颜色特征。结果表明国内香烟包装通常选用高饱和度、低亮度的红色和蓝色,高饱和度、高亮度的黄色,高饱和度、中等亮度的绿色,且在红色和蓝色区域超出了《孟塞尔颜色图册》的色域;分色系比较发现,红色、黄色与红黄色的颜色数量较多,色系喜好度高;红色数量最多,但色域体积小于黄色、红黄,色系集中度较高;绿黄色和蓝绿色数量少,也有较高的集中度。

Painting Color Elements in the Packaging Design of the Application Research

In this paper, the color elements of painting in the package design and color selection are studied, finding that although the color painting on the function of packaging design and color is different, but the color elements of painting can be used in the design of the packing. Through the research and analysis, any basic training is useful and necessary, and any basic training is step by step and also whether to study painting masters can learn to essence. It＇s important that design excellent works in the future.