Societal values are polysemous and its dimensions are imported into advertising to give it rich content. The polysemous character makes it sensitive and complex phenomena. For instance, value that is acceptable in the...Societal values are polysemous and its dimensions are imported into advertising to give it rich content. The polysemous character makes it sensitive and complex phenomena. For instance, value that is acceptable in the western part of Nigeria may be unacceptable in the north or east. This clearly implies that value, although may be of the people, is relative and subjective. This study made use of survey research design with a single research question set to guide it. Data were collected from 362 respondents who were purposively selected in the study area （Lagos State, Nigeria） as sample size. Data gathering were done on the field with the aid of questionnaire and analyzed with descriptive statistics. Specifically, a Table of frequency and percentage distribution was employed and scoring of variables was done vis-h-vis the responses of the consumers of staple commodities to look at the extent to which societal values have influenced product advertisements in the State. The Mean and standard deviation was calculated. The result of the study presented in Table 1 shows that all the societal values scoped for this study （culture, moral, religion, taste, language and color） influence consumers in one way or the other but the portrayal of religious design concept to influence consumers to patronize staple commodities ranked best of all. The study observed that of all the societal values traceable to advertising campaign in Lagos State, religion-inclined advertising designs are gaining a rising number of influences. It therefore concludes that religious and cultural designs, when appropriately applied help outdoor advertising to thrive well in Lagos State.展开更多
Rapid economic growth, increasing populations and emergent prosperity are driving up demand tor energy, water anu food, especially in developing countries. In this scenario, the analysis of these three elements has ga...Rapid economic growth, increasing populations and emergent prosperity are driving up demand tor energy, water anu food, especially in developing countries. In this scenario, the analysis of these three elements has gained the increasing attention globally in research, business and policy spheres. This paper aims to provide an analysis of the perspectives of this nexus for Brazil and the United States, using current and predicted scenario for 2050. Considering the importance of renewable sources of energy to overcome these challenges and diversify the energy matrix in both countries, the paper will also present the biogas potential for both countries, which provides multiple economic, environmental and social benefits, such as electrical, thermal and vehicular energy, high-quality biofertilizer, reduction of odor and pathogenic vectors in the farms, decrease of ground and surface water pollution, promotion of new income for the farmers, reduction of the greenhouse gases emissions, among others.展开更多
The resultant climate change on sustainable food supply has greatly affected agricultural production by the level of great volumes of gasses emitted into the atmosphere by human activities. The human factors that emit...The resultant climate change on sustainable food supply has greatly affected agricultural production by the level of great volumes of gasses emitted into the atmosphere by human activities. The human factors that emit large amount of green house gases include industrialization, burning of fossil fuel and gas flaring. Increase in air temperature and consequent increase in the rates of evaporation also affect the level of food supply. Data for this study were collected from primary and secondary sources. Primary source were collected through field investigation and structured questionnaire. A total of 450 questionnaires were administered. Results revealed that varieties of crops ranging from tree crops to cereals were cultivated within the study area. The effect of climate change on food supply has resulted into change in crop yields, change in rainfall pattern, soil loss and has greatly affected planting period and harvesting. The study therefore recommended awareness campaigns on the causes and consequences of global climate change on food production, environmental education and afforestation campaign programmes on sustainable food supply and environmental safety must be intensified.展开更多
文摘Societal values are polysemous and its dimensions are imported into advertising to give it rich content. The polysemous character makes it sensitive and complex phenomena. For instance, value that is acceptable in the western part of Nigeria may be unacceptable in the north or east. This clearly implies that value, although may be of the people, is relative and subjective. This study made use of survey research design with a single research question set to guide it. Data were collected from 362 respondents who were purposively selected in the study area （Lagos State, Nigeria） as sample size. Data gathering were done on the field with the aid of questionnaire and analyzed with descriptive statistics. Specifically, a Table of frequency and percentage distribution was employed and scoring of variables was done vis-h-vis the responses of the consumers of staple commodities to look at the extent to which societal values have influenced product advertisements in the State. The Mean and standard deviation was calculated. The result of the study presented in Table 1 shows that all the societal values scoped for this study （culture, moral, religion, taste, language and color） influence consumers in one way or the other but the portrayal of religious design concept to influence consumers to patronize staple commodities ranked best of all. The study observed that of all the societal values traceable to advertising campaign in Lagos State, religion-inclined advertising designs are gaining a rising number of influences. It therefore concludes that religious and cultural designs, when appropriately applied help outdoor advertising to thrive well in Lagos State.
文摘Rapid economic growth, increasing populations and emergent prosperity are driving up demand tor energy, water anu food, especially in developing countries. In this scenario, the analysis of these three elements has gained the increasing attention globally in research, business and policy spheres. This paper aims to provide an analysis of the perspectives of this nexus for Brazil and the United States, using current and predicted scenario for 2050. Considering the importance of renewable sources of energy to overcome these challenges and diversify the energy matrix in both countries, the paper will also present the biogas potential for both countries, which provides multiple economic, environmental and social benefits, such as electrical, thermal and vehicular energy, high-quality biofertilizer, reduction of odor and pathogenic vectors in the farms, decrease of ground and surface water pollution, promotion of new income for the farmers, reduction of the greenhouse gases emissions, among others.
文摘The resultant climate change on sustainable food supply has greatly affected agricultural production by the level of great volumes of gasses emitted into the atmosphere by human activities. The human factors that emit large amount of green house gases include industrialization, burning of fossil fuel and gas flaring. Increase in air temperature and consequent increase in the rates of evaporation also affect the level of food supply. Data for this study were collected from primary and secondary sources. Primary source were collected through field investigation and structured questionnaire. A total of 450 questionnaires were administered. Results revealed that varieties of crops ranging from tree crops to cereals were cultivated within the study area. The effect of climate change on food supply has resulted into change in crop yields, change in rainfall pattern, soil loss and has greatly affected planting period and harvesting. The study therefore recommended awareness campaigns on the causes and consequences of global climate change on food production, environmental education and afforestation campaign programmes on sustainable food supply and environmental safety must be intensified.
