新疆哈萨克阿肯阿依特斯与马文化旅游融合发展国际化战略研究

在"一带一路"国际文化旅游产业发展中,阿肯阿依特斯已成为哈萨克草原文化旅游的灵魂,马文化旅游已成为哈萨克草原文化旅游的重要载体。哈萨克阿肯阿依特斯与马文化旅游融合发展适逢"一带一路"国际合作、马文化产业国际化发展趋势、中国创建世界旅游强国、新疆实施旅游兴疆战略四大机遇。新疆哈萨克阿肯阿依特斯与马文化旅游融合发展国际化战略可实施内需市场战略模式、国际化导向战略模式、政府主导战略模式三种战略模式。

基于SWOT分析西部马文化旅游发展对策研究

我国西部地区马文化历史悠久、底蕴深厚,马产业发展具有一定规模。随着国家西部政策支持,马产业正与文化产业融合并推动各地区旅游业的发展,成为我国特别是西部地区脱贫致富的重要推动力量。本文在对我国马文化发展历史、马文化旅游发展现状进行详细分析的基础上,进一步利用SWOT对我国西部马文化发展的优势条件、劣势条件,以及面临的机会、挑战和威胁进行了详细分析,并提出借助"一带一路"战略发展,大力促进马文化与旅游产业融合、推进马文化云平台建设、因地制宜发展马文化旅游规划发展的策略。

创意旅游与主题旅游的融合:动因与实现路径——以草原旅游目的地马文化主题创意旅游开发为例

创意旅游和主题旅游是旅游研究与实践中的热点问题,也是旅游业发展的两大趋势,二者的融合研究具有现实可行性。该文从旅游供给、旅游需求和旅游产品视角分别剖析了创意旅游与主题旅游融合的发生动因;进而结合创意旅游和主题旅游的内涵与特点进行了分析,认为两者融合的实现路径应为特定文化主题下的创意旅游;最后,以草原旅游地马文化主题创意旅游开发为例,提出了创意旅游与主题旅游融合的实践设计思路,即围绕主题逐级开发创意展示、创意空间和创意活动产品,围绕相关文化资源在深度和广度上全面拓展产业链,推动当地社区居民、文化和生活的全面融入,积极推进当地民众的自我运营管理。

基于SWOT分析伊犁马产业发展策略探索

新疆维吾尔自治区伊犁哈萨克自治区自然环境优越、牧草丰盛,马文化基础浓厚。品种优良的昭苏“天马”在全国甚至世界上都有一定知名度。但是该地域与经济发达地区相比较存在交通不便利、马产业发展相对滞后、群众基础薄弱等问题。马产业作为新疆畜牧业经济的一个组成部分,促进马产业优质发展是发展新疆农业经济发展、促进牧民增收的一个关键。通过SWOT分析法对伊犁马产业的优势、劣势、机会和威胁进行分析,得出伊犁有着马产业有效发展的有利条件的同时也存在有相应的困难阻碍。在此环境上国家以及当地政府都有出台相关政策助力马产业发展,同时现代科技的发展以及旅游开发对于产业升级的贡献是该地区产业升级和增加牧民收入的机会。因此,该地区应该继续推进研发新的马匹品种,打造以马文化为主题的旅游项目和完善科教服务系统,促进马产业可持续发展。

Evaluation System for Yunnan Cultural Tourism Routes Based on a Five Component Model: Case Study of the Ancient Tea-horse Road in the South of Yunnan

Cultural tourism routes can reveal and protect cultural tourism heritage by means of cultural tourism in the'time category'and the'space category'.The construction of an evaluation system for cultural tourism routes and the evaluation,scoring and grading of existing and potential cultural tourism routes are the key to the protection of heritage,history and culture along these routes,and the key to encouraging the standardization,branding and sustainable development of various formats on the routes.Yunnan cultural tourism routes are diverse and rich in resources,and their developmental foundation is good.However,the tourism development and cultural development activities occur along separate lines and there is a lack of unified management.Therefore,it is necessary to conduct research on information collection,information analysis,problem diagnosis and improvement of status in the local practices of Yunnan cultural tourism routes,and to guide the sustainable development of Yunnan cultural tourism routes.Based on the advanced experience of COE(Council of Europe),UNESCO WHC(United Nations Educational,Scientific and Cultural Organization,World Heritage Committee)and ICOMOS(International Council on Monuments and Sites),this paper comprehensively analyzes the decisive criteria for line evaluation by interpreting and summarizing the connotations of cultural tourism routes,and determines that the evaluation of cultural tourism routes should include lines.Five aspects―the theme,the participating subject,the object itself,related activities and multi-party value―are used to construct a five-component model.At the same time,based on the consumer utility function,a complete route evaluation and hierarchical system is constructed.Then,taking the Ancient Tea-horse Road cultural tourism route as an example and using the expert scoring method and the analytic hierarchy process,the actual scores and grades of the Ancient Tea-horse Road cultural tourism route are determined,and countermeasures and suggestions for its sustainable development are proposed.The paper also verifies the applicability and practicability of the evaluation system,and promotes and improves the feedback evaluation system.The aim is to at promote and widely apply the evaluation system of cultural tourism routes,realizing the transformation from individual cases to joint cases,and promoting the standardization and sustainable development of cultural tourism routes.