期刊文献+
共找到12篇文章
< 1 >
每页显示 20 50 100
中国企业拓展马来西亚市场的营销策略探索——“东南亚市场品牌战略研究”系列之二 被引量:2
1
作者 李雪岩 《商业时代》 北大核心 2010年第34期45-46,共2页
文章认为中国企业要拓展马来西亚市场,需要重塑中国企业形象;积极实施人力资源、社会生活和产品等方面的本土化策略,充分利用当地的有利资源,使企业具备较强的环境适应能力;要利用特有的亲缘、地缘、文缘、业缘、商缘,充分发挥华商网络... 文章认为中国企业要拓展马来西亚市场,需要重塑中国企业形象;积极实施人力资源、社会生活和产品等方面的本土化策略,充分利用当地的有利资源,使企业具备较强的环境适应能力;要利用特有的亲缘、地缘、文缘、业缘、商缘,充分发挥华商网络的优势。 展开更多
关键词 中国企业 马来西亚市场 营销策略
下载PDF
马来西亚、印度债券市场的发展及启示
2
《中国货币市场》 2006年第5期52-56,共5页
2005年9月5日-13日,中国人民银行考察团一行八人出访马来西亚和印度两国.分别拜会了两国的中央银行、证券管理委员会及其他相关部门,对两国债券市场发展情况进行了比较全面的考察,以期为国内债券市场的发展提供启示和借鉴。
关键词 马来西亚债券市场 印度债券市场 启示
下载PDF
华昌化工:做实海外市场,开启新征程
3
作者 沈彬 《中国农资》 2023年第10期12-12,共1页
自2016年11月17日以来,江苏华昌化工股份有限公司在马来西亚设立的第一家海外农业联合经营公司已经走过6个年头,顺利完成了第一个协议期,为华昌自主品牌在马来西亚市场的开拓打下基础,提高了华昌化工在东南亚市场的知名度。2023年,华昌... 自2016年11月17日以来,江苏华昌化工股份有限公司在马来西亚设立的第一家海外农业联合经营公司已经走过6个年头,顺利完成了第一个协议期,为华昌自主品牌在马来西亚市场的开拓打下基础,提高了华昌化工在东南亚市场的知名度。2023年,华昌化工业务团队又来到马来西亚市场,联合经营公司总经理颜登光向大家展示了公司在新协议期的规划方向和实施方法。 展开更多
关键词 东南亚市场 联合经营 自主品牌 马来西亚市场 华昌化工 协议期 做实 海外农业
下载PDF
中国企业拓展东南亚市场的营销策略探索 被引量:2
4
作者 李雪岩 《广西财经学院学报》 2010年第5期18-23,共6页
中国企业在马来西亚市场面临挑战,由于产品质量、价格混战、文化隔阂等多重因素的影响造成中国产品在马来西亚销售不畅,从营销策略的角度,应注重重塑中国企业的品牌形象;实施本土化策略,充分利用当地的有利资源,使企业具备变色龙那种较... 中国企业在马来西亚市场面临挑战,由于产品质量、价格混战、文化隔阂等多重因素的影响造成中国产品在马来西亚销售不畅,从营销策略的角度,应注重重塑中国企业的品牌形象;实施本土化策略,充分利用当地的有利资源,使企业具备变色龙那种较强的环境适应能力;积极培育、发展各级中间商,特别是穆斯林,充分利用各种社会资源,提升企业的影响力。 展开更多
关键词 中国-东盟 中国企业 马来西亚市场 营销策略
下载PDF
SABIC携手SCIENTEX集团开发全球首款以消费后回收海洋塑料为原料的聚丙烯食品软包装
5
作者 赵艳燕 《现代化工》 CAS CSCD 北大核心 2023年第1期239-239,共1页
日前,沙特基础工业公司(SABIC)与包装制造商Scientex开展包装价值链上的合作,帮助Scientex利用经认证的SABIC 可循环聚丙烯(PP)开发出全球首款基于先进回收趋海塑料的食品软包装材料。目前该材料已被用于在马来西亚市场销售的一款高端... 日前,沙特基础工业公司(SABIC)与包装制造商Scientex开展包装价值链上的合作,帮助Scientex利用经认证的SABIC 可循环聚丙烯(PP)开发出全球首款基于先进回收趋海塑料的食品软包装材料。目前该材料已被用于在马来西亚市场销售的一款高端面条品牌包装中。趋海塑料指发现于距水道50km内陆范围内的塑料垃圾,它们最终可能被雨水、河流或潮汐冲入海洋。 展开更多
关键词 价值链 塑料垃圾 食品软包装 品牌包装 首款 马来西亚市场
下载PDF
外媒
6
《中国商界》 2021年第5期110-111,共2页
日媒:从宝腾“选择”吉利看亚洲汽车业变化据日经中文网文章报道,马来西亚的国民车企宝腾汽车近来销售非常强劲,2月份在马来西亚市场的份额达到27.3%。2020年,宝腾汽车在马国内市场份额为20.5%,从创历史最低纪录的2018年开始触底反弹,... 日媒:从宝腾“选择”吉利看亚洲汽车业变化据日经中文网文章报道,马来西亚的国民车企宝腾汽车近来销售非常强劲,2月份在马来西亚市场的份额达到27.3%。2020年,宝腾汽车在马国内市场份额为20.5%,从创历史最低纪录的2018年开始触底反弹,市场份额在两年里几乎翻了一番。 展开更多
关键词 国内市场份额 触底反弹 汽车业 马来西亚市场 日经中文网
下载PDF
Financial Integration Among the ASEAN 5 + 3 Stock Markets: A Preliminary Look at the First 10 Years of the New Millenium
7
作者 Leila C. Kabigting Rene B. Hapitan 《Chinese Business Review》 2013年第5期305-314,共10页
The purpose of this study is to investigate the financial integration of the stock markets of the ASEAN 5 + 3 countries. These countries include Indonesia, Malaysia, Philippines, Singapore, Thailand, China, Japan, an... The purpose of this study is to investigate the financial integration of the stock markets of the ASEAN 5 + 3 countries. These countries include Indonesia, Malaysia, Philippines, Singapore, Thailand, China, Japan, and South Korea. The research determined the stock return volatility for each country's index during the first decade of the new millennium. The findings showed that there is the presence of integration and co-integration with Philippine index's return with the index's returns of the following countries: Indonesia, Singapore, and Thailand. Furthermore, there is evidence of volatility clustering in these stock markets. The study concluded with the policy implications of greater integration in light of the planned cross trading among four ASEAN bourses, namely, Philippines, Singapore, Thailand, and Malaysia by 2012. 展开更多
关键词 ASEAN 5 3 financial integration stock markets stock return volatility global financial crisis cross border ownership
下载PDF
The effects of corporate governance compliance on market valuation in Malaysia
8
作者 Wan Mohammad Taufik Bin Wan Abdullah Noriza Binti Mohd Saad 《Chinese Business Review》 2009年第3期46-58,共13页
This study investigates the effects of corporate governance compliance on market valuation in Malaysia using a sample of 164 companies listed on the Main Board in Bursa Malaysia from 5 different industries (consumer,... This study investigates the effects of corporate governance compliance on market valuation in Malaysia using a sample of 164 companies listed on the Main Board in Bursa Malaysia from 5 different industries (consumer, trading & services, industrial, constructions and properties) within 2001 to 2005. Throughout, this study will use correlation and regression analysis in the SPSS software to determine the effects of corporate governance practices on Market Valuation. In analyzing firms' market valuation, we will use the Tobin's Q formula and for the corporate governance compliance, we will look at 4 criteria to compare with market valuation, which are (1) Board of Director's composition, (2) Board of Director's remuneration (salaries), (3) Board of Director's training and development, (4) Board of Director's meeting. In order to determine the effects between the corporate governance compliance and market valuation, we will use regression analysis. Based on the correlation analysis, the first null hypothesis must be rejected and the alternative hypothesis is accepted, in which dependent variable and independent variables are significantly correlated with BOD remuneration and BOD training availability. Overall, there is a significant relationship between Tobin's Q and independent variables (BOD remuneration and BOD training). This study also recommends that for the company who did not comply with the code, they should follow the best practice because it will be a pivotal weapon in facing with the fierce competition in era globalization. 展开更多
关键词 corporate governance compliance Board of Directors market valuation Tobin's Q
下载PDF
Risk Factors of Commercial Banks in Malaysia
9
作者 Chan Kok Thim Yap Voon Choong 《Journal of Modern Accounting and Auditing》 2011年第6期578-587,共10页
All kinds of risks exist in the banking industry. In order to cover these exposures, banks must manage these risk factors for better survival in any state of uncertainty. The objective is to examine the relevant risk ... All kinds of risks exist in the banking industry. In order to cover these exposures, banks must manage these risk factors for better survival in any state of uncertainty. The objective is to examine the relevant risk factors that will affect the sensitivity of commercial banks in Malaysia. These factors are liquidity and interest rate risk, credit risk, market risk, operating and country risk, and exchange rate risk. A survey is conducted to solicit the appropriate factors that will influence the sensitivity of banks. Factor analysis is then used to identify the factors and a regression model is used to establish the associations. The results obtained through this research would be beneficial in constructing an effective solution or strategy to enable banks to minimize risk and possible failure in times of adversity. 展开更多
关键词 RISK BANKS sensitivity factor analysis
下载PDF
Impact of Oil Price Fluctuations on Returns of Different Sectors of Malaysian Stock Market
10
作者 Atousa Jafarian Mcysam Safari 《Journal of Modern Accounting and Auditing》 2015年第3期159-167,共9页
Oil price fluctuations affect equity values in North American, European, and Gulf Cooperation Council (GCC) stock markets, as evidenced by prior studies. However, they only focus on market-wide level analysis. This ... Oil price fluctuations affect equity values in North American, European, and Gulf Cooperation Council (GCC) stock markets, as evidenced by prior studies. However, they only focus on market-wide level analysis. This study, through both market level and sector level analyses, examines the sensitivity of Malaysian stock returns to oil price fluctuations over the period from January 2000 to March 2014. A multifactor market model has been employed to capture this sensitivity. The regression results show a positive impact of oil price changes on the Financial Times Stock Exchange Kuala Lumpur Composite Index (FTSE KLCI) market return. Consumer staples and energy sector index returns were also positively affected by oil price changes. On the other hand, utilities and telecom services were negatively affected over the study period. Moreover, Granger causality analysis was performed to see if oil price fluctuations Granger cause the stock indices to change. With one month lag period, oil price fluctuations Granger cause consumer staple, energy, industrials, and telecommunication services return. Relevant policymakers and market caretakers (Ministry of Finance, Central Bank, and Security Commission) may use the fmdings of this study to develop and incorporate a preventive mechanism to minimize the unfavorable impacts of oil price fluctuations on different sectors of stock market, and Malaysian economy in general. 展开更多
关键词 oil price stock market MALAYSIA sectoral analysis market sectors energy
下载PDF
西电的“马来”经
11
作者 罗延松 《世界机电经贸信息》 2003年第12期46-48,共3页
西安电力机械制造公司是一个具有五十年历史的特大型国有制造企业,被业内人简称为"西电",是我国输变电设备开发和制造的主要基地.西电公司的对外贸易窗口是西电进出口有限责任公司,主要负责西电公司自产设备和同类产品的进出... 西安电力机械制造公司是一个具有五十年历史的特大型国有制造企业,被业内人简称为"西电",是我国输变电设备开发和制造的主要基地.西电公司的对外贸易窗口是西电进出口有限责任公司,主要负责西电公司自产设备和同类产品的进出口业务及承接相关项目,从勘探设计、土建施工、设备供货、安装调试直至售后服务的成套工程承包. 展开更多
关键词 西电进出口有限责任公司 马来西亚电力市场 进出口贸易 经营模式 竞争策略
原文传递
把经营的触角伸向海外
12
作者 企雄 《浙江工商》 2001年第3期27-29,共3页
英国细长的英伦海峡把英法两国分隔,与英国与北欧各国之间隔着北海。英国的总面积88,619平方英里,人口约5,700万,首府伦敦。英国除了英格兰人、苏格兰人、威尔斯人及爱尔兰人,还有来自巴基斯坦、印度及西印第安的少数民族。
关键词 跨国经营 英国市场 马来西亚市场
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部