内蒙古丝路马道旅游的总体布局与发展模式研究

丝路马道旅游是丝绸之路经济带上现代马产业与旅游融合的产物,具有丰富的历史、人文、旅游价值。综合运用文献资料、实地调研等方法对内蒙古丝路马道旅游的总体布局、产品体系构建与发展模式进行深入分析,旨在促进内蒙古丝路马道旅游的健康有序发展,为丝绸之路经济带人文交流和民心相通提供参考。

内蒙古的马道旅游与沿黄马道建设研究

内蒙古有着辽阔的草原景观和丰富的马文化资源,具备发展马旅游的良好基础,而马道旅游作为马旅游的一个重要类型,也因为内蒙古的马文化、草原文化、游牧文化、蒙元文化、黄河文化、草原丝路文化、万里茶道文化等文化资源禀赋而发展潜力巨大。沿黄马道建设有利于内蒙古沿黄一带六个盟市马旅游资源集聚、项目整合和品牌提升,根据沿黄马道沿线的马旅游现状提出多种旅游发展模式,能够让马道旅游得到持续高效创新发展,从而形成内蒙古马旅游的一大亮点品牌。

Evaluation System for Yunnan Cultural Tourism Routes Based on a Five Component Model: Case Study of the Ancient Tea-horse Road in the South of Yunnan

Cultural tourism routes can reveal and protect cultural tourism heritage by means of cultural tourism in the'time category'and the'space category'.The construction of an evaluation system for cultural tourism routes and the evaluation,scoring and grading of existing and potential cultural tourism routes are the key to the protection of heritage,history and culture along these routes,and the key to encouraging the standardization,branding and sustainable development of various formats on the routes.Yunnan cultural tourism routes are diverse and rich in resources,and their developmental foundation is good.However,the tourism development and cultural development activities occur along separate lines and there is a lack of unified management.Therefore,it is necessary to conduct research on information collection,information analysis,problem diagnosis and improvement of status in the local practices of Yunnan cultural tourism routes,and to guide the sustainable development of Yunnan cultural tourism routes.Based on the advanced experience of COE(Council of Europe),UNESCO WHC(United Nations Educational,Scientific and Cultural Organization,World Heritage Committee)and ICOMOS(International Council on Monuments and Sites),this paper comprehensively analyzes the decisive criteria for line evaluation by interpreting and summarizing the connotations of cultural tourism routes,and determines that the evaluation of cultural tourism routes should include lines.Five aspects―the theme,the participating subject,the object itself,related activities and multi-party value―are used to construct a five-component model.At the same time,based on the consumer utility function,a complete route evaluation and hierarchical system is constructed.Then,taking the Ancient Tea-horse Road cultural tourism route as an example and using the expert scoring method and the analytic hierarchy process,the actual scores and grades of the Ancient Tea-horse Road cultural tourism route are determined,and countermeasures and suggestions for its sustainable development are proposed.The paper also verifies the applicability and practicability of the evaluation system,and promotes and improves the feedback evaluation system.The aim is to at promote and widely apply the evaluation system of cultural tourism routes,realizing the transformation from individual cases to joint cases,and promoting the standardization and sustainable development of cultural tourism routes.