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高档和高价是两回事儿
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作者 刘永距 《糖烟酒周刊》 2007年第28期28-28,共1页
白酒业在经历了“广告酒”、“勾兑酒”时代后,似乎又转入了一个高档酒、极品酒的盛世。从标王秦池、孔府家到如今满天飞的几百、上千元的高价酒、极品酒,大企业大品牌都在“集体往高飞”。而中小企业也不甘落后,有条件要上,无条件... 白酒业在经历了“广告酒”、“勾兑酒”时代后,似乎又转入了一个高档酒、极品酒的盛世。从标王秦池、孔府家到如今满天飞的几百、上千元的高价酒、极品酒,大企业大品牌都在“集体往高飞”。而中小企业也不甘落后,有条件要上,无条件创造条件也要上,白酒金字塔尖奔驰着“千军万马”,其景象令人目不暇接。 展开更多
关键词 高档 高价酒 营销定位 语言表现 品牌战略 中国
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On the Status quo and Development Trends of Imported Grape Wine in China
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作者 Yingchen Wang 《International English Education Research》 2014年第4期89-91,共3页
At the present stage, The imported grape wine in China have hot market, imports increased year by year, high gross mar-gins, many brands, uneven quality, low market confidence, the price value of large deviations, imp... At the present stage, The imported grape wine in China have hot market, imports increased year by year, high gross mar-gins, many brands, uneven quality, low market confidence, the price value of large deviations, imperfect legislation, regulatory confusion and so on characters. The relevant departments and units should actively take a number of measures to improve the market of imported grape wine stably and healthy development. Believe in the future, its imports would continue to grow, the gross profit margin gradually would return to rational, the cost-effective products would be prevailing, the sales channels would be diversification, the enterprises in-volved would increase, and the industry competition would become increasingly fierce. 展开更多
关键词 Imported grape wine Gross profit margin Trust degree Continues to grow
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