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跨文化案例分析:企业形象与企业新闻之关系——高低语境交际中的文化、语言与认知互动研究 被引量:3
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作者 李宗文 《广西财经学院学报》 2008年第1期103-107,共5页
通过文化、语言与认知互动的视角分析了企业形象与企业新闻的关系。企业形象是企业识别的认知表征,而后者的形成离不开文化的影响。企业识别转化为企业形象的传播方式是多种多样的,其中包括企业新闻;因此,聚焦企业识别是如何通过企业新... 通过文化、语言与认知互动的视角分析了企业形象与企业新闻的关系。企业形象是企业识别的认知表征,而后者的形成离不开文化的影响。企业识别转化为企业形象的传播方式是多种多样的,其中包括企业新闻;因此,聚焦企业识别是如何通过企业新闻分别在高低语境交际中转化为企业形象的这一过程,揭示了文化是如何由语言承载,为认知所呈现的。通过调查统计验证假设,并从功能与认知两个视角对调查结果进行了分析。 展开更多
关键词 企业形象 企业新闻 高低语境交际 功能 认知
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Different uses of silence both in high-context and low-context cultures
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作者 张奕雯 《Sino-US English Teaching》 2009年第12期42-46,共5页
Silence, as a form of nonverbal communication, may be interpreted in various ways depending upon the culture. The purpose of this study is to explain misunderstanding concerned with the uses of silence in conversation... Silence, as a form of nonverbal communication, may be interpreted in various ways depending upon the culture. The purpose of this study is to explain misunderstanding concerned with the uses of silence in conversations situated in different cultural backgrounds, and then give possible methods to avoid it. The explanation is mainly based on the two categories related to the context posed by Edward Hall: high-context culture & low-context culture. In this part, the study also contrasts distinct verbal styles in America & Japan, in addition, it analyses different attitudes towards silence from three aspects: traditional value, religion and power distance. At end, the study is concluded with four solutions that try to solve the problem. 展开更多
关键词 SILENCE high-context LOW-CONTEXT non-verbal communication
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