高校网络媒体与思想政治教育的互动研究

信息时代,网络作为一种核心生产力正以摧枯拉朽之势改变着人类的生存发展方式。大学生是最有好奇心、最易接受新事物的受众群体,与网络的联系和接触也是最为紧密的。在这样的社会发展背景下,充分利用高校网络媒体与大学生的亲密互动,以议程设置理论切入点,从理论、模式、内容三方面全方位思考当下大学生思想政治教育的有效途径,具有一定意义。

试论高校网络媒体对校园舆论的引导作用

网络时代下,要充分认识校园网络媒体的特点和对校园舆论的影响,通过网络媒体开展对校园舆论的有效引导,牢牢地把握政治思想教育的主动权,构建起健康向上的高校校园舆论环境。

高校网络媒体运营的舆情风险及治理路径

随着全媒体时代的深入发展,校园网络媒体发展也进入新的时代。目前高校网络媒体平台覆盖广泛、内容生动、吸引力和传播力增强。但我们也必须要看到,近年来校园网络媒体自身也“制造”了不少乌龙事件,触发不少影响较大的负面舆情,对校园的安全稳定和声誉形象造成负面影响。本文结合近年校园媒体的一些典型案例,梳理分析高校新媒体运营管理过程中的问题,探究问题背后的机制、社会和个人等原因,探索通过包括体制机制、技术手段等在内的治理路径,从而有效规避和科学应对网络舆情。

网络媒体环境下高校学生管理的方向与路径

网络媒体环境下的高校学生管理应该增强时代性和预见性,提升交互性,打破行政性。在大数据技术条件下,高校应该构建交互平台,提高高校学生管理的服务性;发挥移动特色,提升高校学生管理的实效性;强化主体管控,降低学生管理的风险性。

试论高校网络媒体平台的凝聚力

建设凝聚力强的高质量的高校网络媒体平台,对于平台自身乃至于大学的人才培养、科学研究、文化建设、社会服务都具有重要价值。在高校网络媒体平台的凝聚力中,"四圈层"构成其核心要素。结合高校网络媒体平台的"四圈层"特性,可以将凝聚力的特点和类型概括为一元主导型、正能量型、共生型和青春型。目前高校网络媒体平台凝聚力呈现出的优势与不足都有其特定成因,提高高校网络媒体平台的凝聚力应该做好顶层设计、聚集建设力量;倡导"政治家办网"、凝聚正能量;营造特色文化、增强吸引力向心力以及一项牵引、多项推动,建立传播媒体介矩阵。

Development and application of the ideological and political education in universities during new media time

Science and technology proceed by leaps and bounds; our network is growing at an alarming rate which is reflected in the rapid development and popularization. Facing highly developed information technology, and the rapid development of the network, strengthen ideological and political education is very important, the network has put impressive and comprehensive impact on the university teachers and students＇ lives, learning, work, moral, ideological and political attitudes, moral outlook, political literacy, life values, and ideological and political education in universities is facing a new challenge ; Meanwhile, the network also provides many new challenges and opportunities, expanding the channel and space of ideological and political education, it also can improve the quality of the main ideological and political education of high demand. Therefore, the educators of ideological and political education in colleges should keep up the pace of the rapid development of large- era, became not only who has a good ideological and political quality and comprehensive cultural knowledge quality, but also has very high literal ability and a solid information of network technology skills, so they could give full play to the advantages of information networks, do research and create a new situation in a large network of ideological and political education, then make the traditional ideological and political education produce a qualitative leap.