冰雪旅游高质量发展是践行“冰天雪地也是金山银山”发展理念,推动体育强国、健康中国建设的重要途径。作为冰雪产业的核心业态,冰雪旅游如何实现高质量发展备受业界及学界关注。冰城哈尔滨依托得天独厚的冰雪自然和人文旅游资源带动了...冰雪旅游高质量发展是践行“冰天雪地也是金山银山”发展理念,推动体育强国、健康中国建设的重要途径。作为冰雪产业的核心业态,冰雪旅游如何实现高质量发展备受业界及学界关注。冰城哈尔滨依托得天独厚的冰雪自然和人文旅游资源带动了地方经济发展,有重要的研究价值和研究代表性。因此,本文着眼于哈尔滨市冰雪旅游资源优势,以两山理论为指导,立足“冰天雪地是金山银山”发展理念,分析哈尔滨市冰雪旅游产业的总体现状和主要特点,发现哈尔滨市冰雪旅游高质量发展过程中存在的问题,围绕消费市场“热雪沸腾”但旅游供需不匹配、服务形象不稳定、受季节制约显著、旅游开发造成的生态环境问题突出等问题,提出哈尔滨市冰雪旅游高质量发展策略,促进哈尔滨市冰雪旅游高质量发展,从而丰富体育强国、健康中国建设的理论研究。The high-quality development of ice and snow tourism is an important way to implement General Secretary Xi Jinping’s development concept of “ice and snow are also mountains of gold and silver” and to promote the construction of a strong sports country and a healthy China. As the core format of the ice and snow industry, how ice and snow tourism can achieve high-quality development has attracted much attention from the industry and academia. The ice city Harbin relies on its unique ice and snow natural and cultural tourism resources to drive local economic development, and has important research value and research representativeness. Therefore, this article focuses on the advantages of Harbin’s ice and snow tourism resources, guided by the Two Mountains Theory, and based on the development concept of “ice and snow are mountains of gold and silver”, analyzes the overall current situation and main characteristics of Harbin’s ice and snow tourism industry, and finds that Harbin’s ice and snow tourism is of high quality problems existing in the development process, focusing on the “hot and snowy” consumer market but the mismatch between tourism supply and demand, unstable service image, significant seasonal constraints, and prominent ecological and environmental problems caused by tourism development. This will put forward the high-quality ice and snow tourism in Harbin development strategies to promote the high-quality development of ice and snow tourism in Harbin, thereby enriching theoretical research on building a sports power and a healthy China.展开更多
文摘冰雪旅游高质量发展是践行“冰天雪地也是金山银山”发展理念,推动体育强国、健康中国建设的重要途径。作为冰雪产业的核心业态,冰雪旅游如何实现高质量发展备受业界及学界关注。冰城哈尔滨依托得天独厚的冰雪自然和人文旅游资源带动了地方经济发展,有重要的研究价值和研究代表性。因此,本文着眼于哈尔滨市冰雪旅游资源优势,以两山理论为指导,立足“冰天雪地是金山银山”发展理念,分析哈尔滨市冰雪旅游产业的总体现状和主要特点,发现哈尔滨市冰雪旅游高质量发展过程中存在的问题,围绕消费市场“热雪沸腾”但旅游供需不匹配、服务形象不稳定、受季节制约显著、旅游开发造成的生态环境问题突出等问题,提出哈尔滨市冰雪旅游高质量发展策略,促进哈尔滨市冰雪旅游高质量发展,从而丰富体育强国、健康中国建设的理论研究。The high-quality development of ice and snow tourism is an important way to implement General Secretary Xi Jinping’s development concept of “ice and snow are also mountains of gold and silver” and to promote the construction of a strong sports country and a healthy China. As the core format of the ice and snow industry, how ice and snow tourism can achieve high-quality development has attracted much attention from the industry and academia. The ice city Harbin relies on its unique ice and snow natural and cultural tourism resources to drive local economic development, and has important research value and research representativeness. Therefore, this article focuses on the advantages of Harbin’s ice and snow tourism resources, guided by the Two Mountains Theory, and based on the development concept of “ice and snow are mountains of gold and silver”, analyzes the overall current situation and main characteristics of Harbin’s ice and snow tourism industry, and finds that Harbin’s ice and snow tourism is of high quality problems existing in the development process, focusing on the “hot and snowy” consumer market but the mismatch between tourism supply and demand, unstable service image, significant seasonal constraints, and prominent ecological and environmental problems caused by tourism development. This will put forward the high-quality ice and snow tourism in Harbin development strategies to promote the high-quality development of ice and snow tourism in Harbin, thereby enriching theoretical research on building a sports power and a healthy China.
