心理学认知结构理论的高职网络营销混合式教学模式构建

基于心理学认知结构理论构建高职网络营销混合式教学模式,能够提升高职网络营销课程教学水平。基于此,探讨符合心理学认知结构理论的高职网络营销混合式教学模式构建的价值、构建原则,以及具体的构建策略,以期发挥网络营销混合式教学对学生培养的优势,提升学生学习质量。

Give prominence to the ability training, and promote the subversive reform of the curriculum teaching

One of the key aspects of the teaching reform of the higher vocational colleges is to give prominence to the ability training of the students. In this paper, from the teaching practice of the network marketing course, with the applicative competition platform as the breakthrough point, the author carries through a series of teaching reforms, to realize the goal of training, and especially to give prominence to the ability training of the students.