物美集团并购麦德龙中国动因、风险和整合策略

2019年10月11日,物美集团并购麦德龙中国,虽具有诸如提升商品质量与食品安全把控能力、完善全球供应链和提升进口商品供给能力、拓展企业客户资源与B2B业务以及探索会员制商超业态、利用"物美+多点"模式数字化改造麦德龙中国、利用麦德龙全球经营困境收购高性价比资产、物美丰富的并购整合经验提升收购的成功率等动因,但也存在传统大卖场模式呈现转型趋势、并购后多重整合、现金与债务压力增大等风险。因此,物美集团应采取加速线下卖场数字化技术改造、加速全球供应链与本土零售商整合、加大自有品牌建设以适应品牌战略发展趋势、建立产地直采的供应链体系等发展策略。

Cash and CarryGroup Aim for Expansion

As part of its WTO commitments,China is set to lift geographical and numerical restrictions in its retail sector this year. This will provide greatopportunities for foreign retail companies that already have a strong footing in China. The major players on the scene are US-based Wal-Mart,France-based Carrefour, and Germanybased Metro.