Strategies for Promoting Cross-Cultural Communication under the“Belt and Road”Initiative

The“Belt and Road”initiative is of great importance to the development of China and the great rejuvenation of the Chinese nation.Improving the cultural exchange between countries along the“Belt and Road”is vital to its success.It can be achieved by facilitating public diplomacy,spreading of the Silk Road spirit and promoting contacts among the peoples.

Approaches of Scientific and Cultural Communication Constructed by Wuhan Museum of Science and Technology in the Context of the Belt and Road Initiative

The Belt and Road initiative is in the first instance,the barrier-free communication in ideology and culture.To cooperate with the Belt and Road initiative,excellent exhibitions in cultural technology and history from other nations are brought in Wuhan Museum of Science and Technology(hereinafter referred to as WMST).WMST’s own science education achievements are going global in both online and offline ways to support and get involved in the initiative and contribute to international communications.

Study on Countermeasures of Language Exchange and Cultural Communication along “the Belt and Road”

This paper introduces the language and cultural status along"the Belt and Road", points out the importance of language and cultural communication to realize the"the Belt and Road"initiative, and put forward that our country should use various channels to spread the cultural connotation of"the Belt and Road"initiative, spread, study and absorb excellent culture of countries along"the Belt and Road"in spirits of open and inclusive, and enhance public support by cultural communication to promote economic cooperation, cultural prosperity and innovation of countries along the"the Belt and Road ".

On Cultural Self-Confidence and Communication from the Perspective of“Belt and Road”Initiative

An important part of the "Belt and Road " Initiative is to achieve people-to-people bonds. People-to-people bonds are certainly based on cultural self-confidence and cultural self-awareness. Cultural self-confidence is an important cultural strategy put forward by the party and the country in the vision of contemporary society,and an important deployment to realize the great rejuvenation of the Chinese nation. This paper first gives a brief overview of the advantages of cultural self-confidence in external communication,and then analyzes the opportunities and challenges that cultural self-confidence faces in external communication in the newera. Finally,it focuses on exploration on the external communication ways of cultural self-confidence in the "Belt and Road"Initiative. O nly based on the deep understanding of local culture can we can shape the soul of culture in the process of further opening-up and external communication to the outside world,and enhance the cultural self-aw areness of the people; build a solid foundation of culture and promote cultural exchanges with other countries.

Cultural Aspect of Belt and Road Initiative and Project Mausam: Strategy for Engagement

The paper seeks to examine the cultural aspects of the two initiatives to justify the fact that enhancing cultural connections is a two way process and would certainly enable both civilizations to learn from each other. B&R's people-to-people bond strategy and Mausam's initiative to revive cultural linkages are not contradictory in nature but supplement each other. In the backdrop of Doklam Stand-off, the shaken mutual trust between the two neighbors can be healed by further increasing cultural and people-to-people contacts.

Discourse System Construction and Cultural Heritage Safeguarding in the Belt and Road Context

Since the 1950 s,the concepts of "heritage" and "cultural heritage" have undergone significant modification and extension both in terms of connotation and denotation.Such a process highlights the international community's efforts to further safeguard cultural heritage by respecting and promoting cultural diversity and human creativity.It is also directly related to UNESCO's continual development of multilateral norms in the cultural sphere.In this context,the safeguarding of cultural heritage in countries and regions along the routes of the traditional Silk Road has been endowed with significance beyond culture.A review of UNESCO's introduction of relevant conventions and the cultural heritage categories it safeguards,along with an analysis of the ICH(intangible cultural heritage) items,indicates that cultural diversity-enabled promotion of shared human legacy does not only concern the cultural sphere,but also has an increasingly profound correlation with the sustainable development of human society.Moreover,this cause is also a research field worth in-depth observation and summarization in discourse system construction and cultural heritage safeguarding in the Belt and Road context.

Cultural Sharing, Connectivity and Road Expansion——Cultural Transformation and Anthropology Study of World Care from the Belt and Road Initiative

The era of cultural sharing marks itself mainly in the following three aspects: First, the virtual presence which bridges the world together and further broadens our horizons to observe the world in an even more extensive way. Second, the formerly stable structural relationship between peripheral regions and central regions gradually grows uncertain. Third, the establishment of cyberized roads or the cyberized expansion of roads leads the advance toward a global connectivity where the virtual world closely interacts with the real world. After "the Belt" concept comes into being, the anthropologists must upgrade their research from previously established fixed-point perspective to a more extensive observation over the "Belt" or a wider range, while the concept of "the Road" encourages anthropologists to study the culture of the other half of the world, namely, to read the world history as a whole new picture from a Chinese or eastern point of view. It is necessary for anthropology to break the geological and cultural borders in the real world to extend its antenna to a more extensive range, which will also bring the "otherness" of this field to a more prominent and obvious play. It is inevitable that all human cultures are about to take a core standing in the Belt and Road Initiative.

International Dissemination of TCM Culture under the "Belt and Road" Initiative: Opportunities and Challenges

The international dissemination of TCM culture, as a carrier of the implementation of the"Belt and Road"Initiative, is being endowed with greater importance. However, the spread of TCM culture into the world faces opportunities as well as challenges. To better serve the"Belt and Road"Initiative, measures should be taken to strengthen TCM communication and cooperation in different aspects and build a sound intellectual property protection system.

Research on the Transmission Paths of National Culture from the Perspective of the Belt and Road

The Belt and Road initiative has promoted the connotative development and export of Chinese culture.To ensure a good international display and going globally of Chinese culture,we could follow such paths as excavating the rich elements of traditional Chinese culture,shaping the fine works,creating culture brands with Chinese characteristics,developing new culture brands,opening up the cultural market,strengthening cultural dialogue,innovating cultural transmission paths by gathering the cultural forces at home and abroad,and enhancing the appeal of national culture so as to increase the closeness and recognition of people along the route.

Study on Countermeasures to Enhance the Influence of Chinese Culture Under “The Belt and Road” Initiative

“The Belt and Road”(abb.B & R) Initiative reflects the essence of Chinese traditional culture -“harmony is precious”.Although the countries along B&R share the cultural legacy of the ancient silk roads,the economic development,ethnic characteristics and religious beliefs of the countries today vary dramatically.Since the beginning of the new century,China has carried out the strategy of “Going Global” in culture,striving to enhance the radiating power of Chinese culture in the world and the power of influence at the international level.Starting from exploring resources of publicity from B&R areas,developing counterpart cultural products,expanding channels of communication,improving service facilities and other strategies,the country has developed and improved channels for cultural communication and is striving to establish a new system of all-round,multi-level and effective communication.Meanwhile,under the support of international cultural organizations and institutions,by making good use of international platforms,the country hopes to explore new development concepts and models of Chinese culture,and to promote cultural identity between different regions,to enhance the international influence of national culture through its active participation in national cultural activities and active identification to the junction point.

Studies on the Belt and Road Initiative and the China—Mongolia—Russia Culture Industry Corridor

Culture is the concentrated reflection of national spirit and civilization, and is an important part of foreign exchanges since ancient times. Under the guidance of the Belt and Road Initiative, with the goal of reviving the Prairie Silk Road and Culture Industry Corridor suited to the China-Mongolia-Russia Economic Corridor, in accordance with the requirements in the China, Mongolia and Russia Tripartite Cooperation Medium-term Road Map approved by the three countries, government organs, enterprises and social organizations should make appropriate plans to develop cultural tourism in advance, highlight its characteristics, build the brand, build investment and financing platforms, new media platforms and carry out large-project-driving strategies, so that the value of cultural resources along the Prairie Silk Road can be fully tapped and resources can be integrated for industrial and economic advantages. The interconnection of China's Belt and Road Initiative, Mongolia's Prairie Road and Russia's Eurasian Economic Union will help establish closer cooperation between the three countries and form an arena of culture competition in Northeast Asia. This is of great practical significance and has promising prospects.

A Study on the Belt and Road Initiative and the Promotion of International Competitiveness of China's Culture Industry

China's pioneering the Belt and Road initiative not only provides a broad space for China's culture industry to enhance international competitiveness, but also puts forward a major project. It includes: optimize and integrate strategic resources through connectivity, cultivate export-oriented cultural enterprises to promote the main body of the industry, optimize the structure of cultural trade by expanding cultural services exports, and build win-win cooperation networks through the connections between Silk Road Cities. This will both contribute to the global distribution and resource allocation of China's culture industry, and benefit the construction of mutually beneficial and cooperative international culture industry communities, so the countries and people of the Belt and Road regions can share their cultural wealth.

Culture Self- Consciousness in Transmission of Chinese Philosophy from the Perspective of English Globalization -- Taking the Belt and Road Initiative for Example

The Belt and Road Initiative contains the aspiration of Chinese nation to pursue ideological freedom and desire of strengthening international exchanges and cooperation. This paper takes the Belt and Road Initiative for example,emphasizing the interpretation of the inheritance and development of Chinese culture so as to study the importance of Culture Self-Consciousness in Chinese Philosophy,in the context of English globalization. That is to say,this paper stresses the spirits and the stand of nation 's demonstration on pursuing peace,cooperation and sustainable development in the civilization continuity from traditional China to the contemporary China,with practical philosophic view.

On“going-out”of Chinese Maritime Culture Under the Strategy of“the Belt and Road Initiative”

This paper mainly focuses on how to promote Chinese Maritime Culture“going-out”smoothly and successfully.As is known to all,the Belt and Road Initiative advocates economic cooperation,but also involves cultural exchange and cross-cultural communication.And among all the activities,culture is put on the top priority.The Belt and Road Initiative has paved the way for Chinese cultural“going-out”,but there are stills some obstacles need to be coped with.In the paper,we will take Chinese Mari⁃time Culture for example to demonstrate the current situation of Chinese Culture“going-out”,analyzing the obstacles and figuring out the solutions as possible.

Research on the Communication and Development of Heilongjiang Cultural and Creative Industry under the Background of“Belt and Road”

This paper focuses on the research on the dissemination and development of cultural and creative industries in Heilongjiang Province under the background of“Belt and Road.”Firstly,the paper analyzes the main characteristics of cultural and creative industries in Heilongjiang Province and then puts forward the leading advantages of the government to promote the development of cultural and creative industries.The government gives full play to its regional advantages and creates Longjiang cultural products,while also accelerating regional industrial cooperation and innovative cultural communication forms.In-depth discussion is made on integrating scientific and technological means of the times and strengthening the cultivation of innovative talents.The government optimizes the communication and development path of the Heilongjiang cultural entrepreneurship industry and brings positive influence to the stable development of the Heilongjiang region in the future.

The Cultivation of Cultural Consciousness in Intercultural Communication

With the development of China's economy,the improvement of international influence,the adoption of"Belt and Road"strategy and the continuous development of foreign exchanges,the demand for intercultural communication is increasing with the growth of international interaction. Chinese people are the main force of international communication in the future and we will shoulder the important duty of spreading Chinese culture. So it is very important to cultivate people's competence of intercultural communication. The competence refers to not only the language itself but also the bilateral cultures. The paper firstly implies the significance of intercultural awareness under the background of"Belt and Road"strategy. The second part is related to the literature reviewof intercultural communication. And it goes to the achievements of "Belt and Road"and the strategies of cultivating intercultural consciousness. According to the research,one point should be clear,that is,the cultivation of cultural consciousness is very important in intercultural communication in the progress of"Belt and Road".

The Analysis of Intercultural Communication Competence in ESP Teaching

With the Belt and Road Initiative,the demand for Chinese college students to enhance their intercultural competence has been growing.Although the students’English proficiency has improved a lot,a large quantitative of students still have difficulties in communicating with people from different countries.With the development of present college education,China’s college English teaching is undergoing a new phase of reformation because of various intrinsic or extrinsic factors.And most of the college students have been offered bilingual courses,EAP or ESP courses.More and more international activities have been held locally,and foreign exchanges and cooperation have become more frequent.From the perspective of the macroscopic social context,European countries have many common cultural origins,which are easy to express in the same or similar English;even if Asian countries and English-speaking countries have large cultural differences,the unique English expression is more common among different participants.By taking 120 undergraduates,graduates,and the post graduates as the sample,this paper is firstly trying to investigate the status quo through questionnaires and inquiries on the demand,the anticipation,expectation,and the relative strategies of intercultural communication skills nurturing in college English courses especially in ESP courses.The survey was conducted among students and graduates of our college,whose professional background and employment field are both the law enforcement and the policing,and most of them have volunteered in international activities or have the experience of international exchange.This paper is then through qualitative or quantitative analysis probing into the theoretical resources and practical nurturing practices of intercultural communication competence in ESP course from perspectives of objectives,activities,content,approaches of teaching,etc.And based on theories of communication,IC,ESP,teaching methods,etc.,the thesis attempts to discuss the present problem or the insufficiency in IC teaching in ESP courses,and to provide several creative suggestions or strategies on how to change and improve the present situation.

Quantitative Analysis of Mainstream Media Coverage of the“One Belt and One Road”Initiative in Central Asian Countries

Five Central Asian countries are active participants in the construction of“One Belt and One Road”.Understanding the acceptance and participation of the“One Belt and One Road”Initiative by Central Asian countries will help promote the dissemination of some relevant issues,deepen the understanding of“One Belt and One Road”Initiative among the people of the five Central Asian countries,and promote the joint development of“One Belt and One Road”to be deeper and more concrete.This paper takes the official reports related to the“One Belt and One Road”Initiative among the five countries as samples,and on the basis of sorting out the number of reports and analyzing the content of the reports,uses Python language to conduct text mining,and analyzes in detail the reporting tendency and its causes.It is found that due to the different national conditions of Central Asian countries and the development level of their cooperation with China,there are differences in the number and content of the“One Belt and One Road”Initiative reports.Therefore,in addition to strengthening political mutual trust,different communication strategies should be adopted in economic,cultural,and media cooperation to spread the“One Belt and One Road”Initiative to Central Asian countries.

中国与“一带一路”共建国家文化贸易成效、挑战与对策

加强与共建国家的文化贸易是中国推进共建“一带一路”倡议、促进文化开放发展的重要内容。自共建“一带一路”倡议提出以来,中国政府高度重视与共建国家的文化贸易发展,持续推进文化市场改革开放,深化文化交流与合作,强化制度、资金等多方面保障。当前,中国与共建国家的文化贸易取得了突出成效,总体目标方针与具体任务部署更加明确、合理,地方特色更加凸显,基地建设、项目投资取得新进展,中国与共建国家之间的文化产品贸易规模和顺差显著扩大,多个产业的文化产品输出取得了突破。然而,中国与共建国家的文化贸易受到内外部多方面因素的影响,面临文化差异等挑战。新发展阶段,中国要更加重视文化发展、加强区域协调联动、强化理论研究与实践,传承、弘扬中华文明,以高度的文化自信推动与“一带一路”共建国家文化贸易的高质量发展。

“一带一路”框架下藏族赛马节的保护和传承研究

主要运用文献资料、实地调研等方法对“一带一路”框架下藏族赛马节保护和传承的价值、困境及策略进行了深入分析,旨在为“一带一路”人文交流和藏族赛马节保护传承提供参考。“一带一路”框架下藏族赛马节保护和传承的意义和价值主要表现在保护和弘扬藏族赛马文化的重要利器,助力藏族赛马节申报非物质文化遗产;满足藏族人民对美好体育生活的向往,搭建“一带一路”人文交流互动平台;推进体育赛事创新发展,打造“一带一路”概念中西藏及涉藏省份体育品牌。本文从政策、文化、经济、生态4个维度分别提出加强藏族赛马节与“一带一路”倡议的深度融合、夯实藏族赛马节保护和传承的体育文化土壤环境、打造西藏和四省涉藏州县赛马节保护区域共同体、健全藏族赛马节保护和传承的社会生态保障体系等策略。