Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory

Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.

Therapeutic Communication Methods Targeting Families and Family Members: A Literature Review

Background and Purpose: Therapeutic communication is a new term in family health care nursing, defined by Hohashi (2019) as a method of family intervention, and characterized by inclusion of not only verbal conversation but also nonverbal interaction. However, specific therapeutic communication methods have not been systematized. The purpose of this study was to clarify therapeutic communication methods for families/family members from the perspectives of verbal communication and non-verbal communication through a review of existing literature. Methods: We conducted a search using the medical literature databases PubMed and Ichushi-Web using the keywords “therapeutic communication”. Analysis was performed on seven articles from PubMed and 14 articles from Ichushi-Web that described therapeutic communication methods performed by healthcare professionals for families/family members. Through directed content analysis, therapeutic communication methods were subcategorized, and classified into three categories: verbal communication, non-verbal communication, and verbal/non-verbal communication. Results: A total of 23 subcategories were extracted. Verbal communication included 11 subcategories, such as “asking questions using the communicatee’s words as they are”. Non-verbal communication included five subcategories, such as “noticing changes in the content of the communicatee’s story”. And verbal/non-verbal communication featured seven subcategories, such as “making the communicatee aware of one’s own beliefs”. Conclusion: Therapeutic communication methods included basic care/caring in family interviews/meetings, as well as verbal communication and non-verbal communication that act on family/family members’ beliefs. It is believed that changes in family/family members’ beliefs can be used to eliminate, reduce, or improve problematic conditions in the family. .

An analysis of the interaction mechanism between the social history of medicine research and health communication from the perspective of mass communication

The mass communication model and interactive ritual chain theory,which serve as communication paradigms in the new media era,facilitate and enhance the synergy between the fields of social history of medicine and health communication.This study employs a comprehensive framework based on the five elements of the mass communication model:information source,communication subject,communication object,message content,and post-communication feedback.Additionally,it incorporates the interactive ritual chain theory to examine the evolving dynamics and developmental trajectory of research in the social history of medicine during the new media era.Conclusively,this paper acknowledges the existing interaction gaps in the interaction between health communication and the social history of medicine research while outlining the challenges for fostering collaboration and proposing strategic optimizations for effective integration.

Cognitive J^(2)SAC:Joint Jamming,Sensing,and Communication Under Antagonistic Environment

Integrated sensing and communication(ISAC)is regarded as a recent advanced technology,which is expected to realize the dual functions of sensing and communication simultaneously in one system.Nevertheless,it still faces the challenges of the information security and transmission robustness caused by the openness of wireless channel,especially under antagonistic environment.Hence,this article develops a generalized framework,named cognitive joint jamming,sensing and communication(cognitive J2SAC),to empower the current sensing/communication/jamming system with a“brain”for realizing precise sensing,reliable communication and effective jamming under antagonistic environment.Three kinds of gains can be captured by cognitive J2SAC,including integrated gain,cooperative gain and cognitive gain.Moreover,we highlight the enabling mechanism among jamming,sensing,and communication,as well as illustrating several typical use cases of cognitive J2SAC.Furthermore,several key enabled technologies are analyzed and a typical sensing enhance integrated communication and jamming case study is discussed to verify the effectiveness of the proposed method.Last but not the least,the future directions are listed before concluding this article.Integrated sensing and communication(ISAC)is regarded as a recent advanced technology,which is expected to realize the dual functions of sensing and communication simultaneously in one system.Nevertheless,it still faces the challenges of the information security and transmission robustness caused by the openness of wireless channel,especially under antagonistic environment.Hence,this article develops a generalized framework,named cognitive joint jamming,sensing and communication(cognitive J2SAC),to empower the current sensing/communication/jamming system with a“brain”for realizing precise sensing,reliable communication and effective jamming under antagonistic environment.Three kinds of gains can be captured by cognitive J2SAC,including integrated gain,cooperative gain and cognitive gain.Moreover,we highlight the enabling mechanism among jamming,sensing,and communication,as well as illustrating several typical use cases of cognitive J2SAC.Furthermore,several key enabled technologies are analyzed and a typical sensing enhance integrated communication and jamming case study is discussed to verify the effectiveness of the proposed method.Last but not the least,the future directions are listed before concluding this article.

Health Communication Framing： The Contribution of Weiner＇s Attribution Theory

Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s Attribution Theory （Weiner＇s AT） is an appropriate theoretical framework for the study of message framing and health communications. Weiner＇s AT proposes a specific motivational sequence that may explain cognitive, emotional, and behavioral responses to message frames. Propositions regarding relationships between message frames, causal attributions, and emotional and behavioral responses are presented to guide future research. The implications of this attribution-based message-framing process for future research are discussed

Information Theory of Cartography:An Information-theoretic Framework for Cartographic Communication

Map is one of the communication means created by human being.Cartographers have been making efforts on the comparison of maps to natural languages so as to establish a"cartographic language"or"map language".One of such efforts is to adopt the Shannon’s Information Theory originated in digital communication into cartography so as to establish an entropy-based cartographic communication theory.However,success has been very limited although research work had started as early as the mid-1960 s.It is then found that the bottleneck problem was the lack of appropriate measures for the spatial(configurational)information of(graphic and image)maps,as the classic Shannon entropy is only capable of characterizing statistical information but fails to capture the configurational information of(graphic and image)maps.Fortunately,after over 40-year development,some bottleneck problems have been solved.More precisely,generalized Shannon entropies for metric and thematic information of(graphic)maps have been developed and the first feasible solution for computing the Boltzmann entropy of image maps has been invented,which is capable of measuring the spatial information of not only numerical images but also categorical maps.With such progress,it is now feasible to build the"Information Theory of Cartography".In this paper,a framework for such a theory is proposed and some key issues are identified.For these issues,some have already been tackled while others still need efforts.As a result,a research agenda is set for future action.After all these issues are tackled,the theory will become matured so as to become a theoretic basis of cartography.It is expected that the Information Theory of Cartography will play an increasingly important role in the discipline of cartography because more and more researchers have advocated that information is more fundamental than matter and energy.

A Statistical Theory of Language Translation Based on Communication Theory

We propose the first statistical theory of language translation based on communication theory. The theory is based on New Testament translations from Greek to Latin and to other 35 modern languages. In a text translated into another language, all linguistic variables do numerically change. To study the chaotic data that emerge, we model any translation as a complex communication channel affected by “noise”, studied according to Communication Theory applied for the first time to this channel. This theory deals with aspects of languages more complex than those currently considered in machine translations. The input language is the “signal”, the output language is a “replica” of the input language, but largely perturbed by noise, indispensable, however, for conveying the meaning of the input language to its readers. We have defined a noise-to-signal power ratio and found that channels are differently affected by translation noise. Communication channels are also characterized by channel capacity. The translation of novels has more constraints than the New Testament translations. We propose a global readability formula for alphabetical languages, not available for most of them, and conclude with a general theory of language translation which shows that direct and reverse channels are not symmetric. The general theory can also be applied to channels of texts belonging to the same language both to study how texts of the same author may have changed over time, or to compare texts of different authors. In conclusion, a common underlying mathematical structure governing human textual/verbal communication channels seems to emerge. Language does not play the only role in translation;this role is shared with reader’s reading ability and short-term memory capacity. Different versions of New Testament within the same language can even seem, mathematically, to belong to different languages. These conclusions are everlasting because valid also for ancient Roman and Greek readers.

FUNDAMENTAL COMMUNICATIONS THEORIES AND SIGNAL PROCESSING TECHNIQUES FOR AMORPHOUS CELLULAR SYSTEMS

The rapid developing of the fourth generation(4G)wireless communications has aroused tremendous demands for high speed data transmission due to the dissemination of various types of the intelligent user terminals as well as the wireless multi-media services.It is predicted that the network throughput will increase

Cross-cultural Communication Translatology:Theories and Practice

This paper proposes the notion of cross-cultural communication translatology,discusses its theories and principles,and explores its practice.It points out that cross-cultural communication translatology is a multi-disciplinary and multi-field research,which draws ideas from a number of relevant academic disciplines and fields in its theoretical development and practical operations.

International Communication Theories:Main Development Stages and Reflections

From the Persian Empire in the 5 th Century BC to the age of globalization, the significance of international communication to international studies and related problems has been repeatedly testi ed by history. The theory of international communication originated in the West. In the new era, many of its theoretical perspectives need to be reviewed and re-evaluated. Compared with other communication patterns such as mass communication, international communication is highlighted by notable characteristics such as its concern for core national interests, distinctive strategic objectives and e ective changes. It offers a new approach to showcasing comprehensive strength among countries and regions. The development of international communication theory can be divided into three main stages. One prominent contribution of the established theoretical achievements lies in its re ning of multiple important general laws of international communication based on the actual needs and its forming of a theoretical system. The major limitation is that these theoretical achievements, under the influence of Western centralism, place excessive emphasis on competition while paying scant attention to accommodation and mutual learning. In the face of new characteristics and practical requirements in the new era, international communication theory should be equipped with a broader vision for more breakthroughs and innovations.

Relevance Theory-based Cognitive Study on the Communication Effect of “China's Stories”

Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant change in communication ideas and approaches. This strategy also enriches the communication genres of "China's stories" and more importantly enhances its communication effect. In this context, it is necessary to understand and study the significance of this strategic practice, assess the value realization of "China's stories" during the communication process, and thereby establish a basis for future communication of more "China's stories." Based on the factors of relevance theory, this paper analyzes the ideas of and approaches to effective communication of "China's stories" and proposes corresponding strategies.

A pragmatic analysis of hedges in the Big Bang Theory as adaptation to the communication context

As one kind of important discourse marker in daily life,hedge is often used by communicators and it is also one of pragmatic strategies and means.However,in terms of studies on hedges at home and abroad so far,they have been mainly done in the practical discourses of the fields of business negotiations,diplomatic language,etc.,and the studies on hedges in the film are few.As a typical life sitcom,The Big Bang Theory has been made lots of studies by researchers,which are mainly about humorous discourses or language translation in it.Therefore,this paper selects some episodes from The Big Bang Theory to discuss the usage of hedges as adaptation to the communication context,including the physical world,the social world,and the mental world so as to help people use hedges more accurately in daily life.

An Argument for Public Health:The Centrality of Communication Theory in Making Comprehensive and Effective Public Health Messages

This paper calls for the centrality of the rhetorical processes of communication as fundamental to public health,and it argues that the study of rhetorical theory,techniques of argumentation and the histories and limits of language is fundamental and,indeed,ethical to successful public health.This paper will propose a practical,epistemological framework for the cocreation of public health messages within populations.Bolstered by a deliberative process,this paper proposes the reclaiming of the public nature of public health,by examining context,tropes,and cultural/rhetorical tools to make for a more robust and constitutive model for effective public health messages.

Analysis on Chinese/English Code-Switching in Computer-Mediated Communication Based on Meme Theory

Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The article will memeticly interpret this language phenomenon based on the authentic examples collected from various kinds of CMC,and point out that the Chinese/English code-switching in CMC is a kind of strong memeplex which includes many different strong memes,resulting in the popularity of Chinese/English code-switching in CMC.

A Communication Theory Perspective on Prompting Engineering Methods for Large Language Models

The springing up of large language models(LLMs)has shifted the community from single-task-orientated natural language processing(NLP)research to a holistic end-to-end multi-task learning paradigm.Along this line of research endeavors in the area,LLM-based prompting methods have attracted much attention,partially due to the technological advantages brought by prompt engineering(PE)as well as the underlying NLP principles disclosed by various prompting methods.Traditional supervised learning usually requires training a model based on labeled data and then making predictions.In contrast,PE methods directly use the powerful capabilities of existing LLMs(e.g.,GPT-3 and GPT-4)via composing appropriate prompts,especially under few-shot or zero-shot scenarios.Facing the abundance of studies related to the prompting and the ever-evolving nature of this field,this article aims to 1)illustrate a novel perspective to review existing PE methods within the well-established communication theory framework,2)facilitate a better/deeper understanding of developing trends of existing PE methods used in three typical tasks,and 3)shed light on promising research directions for future PE methods.

Joint Computing and Communication Resource Allocation for Satellite Communication Networks with Edge Computing

Benefit from the enhanced onboard processing capacities and high-speed satellite-terrestrial links,satellite edge computing has been regarded as a promising technique to facilitate the execution of the computation-intensive applications for satellite communication networks(SCNs).By deploying edge computing servers in satellite and gateway stations,SCNs can achieve significant performance gains of the computing capacities at the expense of extending the dimensions and complexity of resource management.Therefore,in this paper,we investigate the joint computing and communication resource management problem for SCNs to minimize the execution latency of the computation-intensive applications,while two different satellite edge computing scenarios and local execution are considered.Furthermore,the joint computing and communication resource allocation problem for the computation-intensive services is formulated as a mixed-integer programming problem.A game-theoretic and many-to-one matching theorybased scheme(JCCRA-GM)is proposed to achieve an approximate optimal solution.Numerical results show that the proposed method with low complexity can achieve almost the same weight-sum latency as the Brute-force method.

Exploring Channel Diversity in HF Communication Systems： A Matching-Potential Game Approach

This paper investigates the channel diversity problem in high frequency(HF) communication systems. Due to the limited HF spectrum resources, a HF communication system with shared channels is considered, where each user equipment(UE) has individual communication demand. In order to maximize the communication probability of the whole system, a matching-potential game framework is designed. In detail, the channel diversity problem is decomposed into two sub-problems. One is channel-transmitter matching problem, which can be formulated as a many-to-one matching game. The other is the transmitter allocation problem which decides the transmission object that each transmitter communicates with under channel-transmitter matching result, and this sub-problem can be modeled as a potential game. A multiple round stable matching algorithm(MRSMA) is proposed, which obtains a stable matching result for the first sub-problem, and a distributed BR-based transmitter allocation algorithm(DBRTAA) is designed to reach Nash Equilibrium(NE) of the second sub-problem. Simulation results verify the effectiveness and superiority of the proposed method.

Exponential networked synchronization of master-slave chaotic systems with timevarying communication topologies

The networked synchronization problem of a class of master-slave chaotic systems with time-varying communication topologies is investigated in this paper. Based on algebraic graph theory and matrix theory, a simple linear state feedback controller is designed to synchronize the master chaotic system and the slave chaotic systems with a time- varying communication topology connection. The exponential stability of the closed-loop networked synchronization error system is guaranteed by applying Lyapunov stability theory. The derived novel criteria are in the form of linear matrix inequalities （LMIs）, which are easy to examine and tremendously reduce the computation burden from the feedback matrices. This paper provides an alternative networked secure communication scheme which can be extended conveniently. An illustrative example is given to demonstrate the effectiveness of the proposed networked synchronization method.

A novel mutual authentication and key agreement protocol based on NTRU cryptography for wireless communications

In this paper, the authors present a novel mutual authentication and key agreement protocol based on the Number Theory Research Unit (NTRU) public key cryptography. The symmetric encryption, hash and “challenge-response” techniques were adopted to build their protocol. To implement the mutual authentication and session key agreement, the proposed protocol contains two stages: namely initial procedure and real execution stage. Since the lightweight NTRU public key cryptography is employed, their protocol can not only overcome the security flaws of secret-key based authentication protocols such as those used in Global System for Mobile Communications (GSM) and Universal Mobile Telecommunications System (UMTS), but also provide greater security and lower computational complexity in comparison with currently well-known public key based wireless authentication schemes such as Beller-Yacobi and M.Aydos protocols.

A critical reflection on improving effective team communication

Objective: This paper aims at critically reflecting on the author's personal experience in the context of communication within a nursing team and exploring relevant existing constraints with a view to improving practice and achieving more effective outcomes in team communication.Methods: Critical emancipatory reflection is used to evaluate and interpret the author's practice. Smyth's model serves as a framework to guide critical reflection step by step in this paper. Relevant theoretical perspectives help to make sense of the author's performance in terms of team communication.Results: It is identified via emancipatory reflection that the author endorses the ideas of equality, respect, trust, and collaboration, which were formed and established during the process of professional socialization. However, different constraints, such as sociocultural,historical, political, and personal factors, impede the author from performing more effectively in terms of team communication.Reconstruction provides the author opportunities to take actions to rectify constraints and avoid the reemergence of previous situations in the future.Conclusions: Reflection is an effective way to gather knowledge and develop comprehensive understanding of practice. Alternative actions for effective team communication are recommended, including formulating ground rules for discussion, guiding nurses in the correct way, transforming conflicts within a team, being an active and reflective listener, and motivating nurses to actively create.