Under the new media,the dissemination and the influence of public events are often far more profound than traditional media.Therefore,it has gained a high degree of social attention.We take the apology mistakes in pub...Under the new media,the dissemination and the influence of public events are often far more profound than traditional media.Therefore,it has gained a high degree of social attention.We take the apology mistakes in public events as an example,sort out the types and causes of the mistakes into a context,and propose some relevant strategies.展开更多
Empirical descriptions of how the teacher performs requests in English can make them realize the importance of improving pragmatic competence, so that they could help students develop more native-like pragmatic behavi...Empirical descriptions of how the teacher performs requests in English can make them realize the importance of improving pragmatic competence, so that they could help students develop more native-like pragmatic behaviors and enhance cultural competence. This case study is to explore the pragmatic competence of a Chinese EFL teacher by investigating the patterns of realization strategies and the ways of reacting to the different social and contextual variables in her requests. It was found out that the teacher investigated in the study had good pragmatic awareness and pragmatic competence to produce the speech act of requests and develop students' pragmatic competence, but more explicit instructions should be provided to help students develop more native-like speech acts by providing more explicit instructions.展开更多
Conversation is one of the basic forms of daily communication,while the research of turn-taking is the central issue in conversation analysis.In class the pragmatic strategies in turn-taking between teachers and stude...Conversation is one of the basic forms of daily communication,while the research of turn-taking is the central issue in conversation analysis.In class the pragmatic strategies in turn-taking between teachers and students are the important interaction abilities.The good use of turn-taking helps students express themselves effectively and enhances the interactive communications successfully.展开更多
Apology becomes the focus in the field of pragmatics.As future caregivers,learning how to use English apologetic expressions is essential for the medical college students,especially in the present day of globalization...Apology becomes the focus in the field of pragmatics.As future caregivers,learning how to use English apologetic expressions is essential for the medical college students,especially in the present day of globalization.This thesis is an effort to analyze a full and accurate data on a test about the use of“I’m sorry”and“Excuse me”and a questionnaire survey about learning of“I’m sorry”and“Excuse me”,aiming at investigating the similarities and differences in using“I’m sorry”and“Excuse me”among Chinese medical college students.展开更多
Apology occurs when a speaker reacts with guilt to the displeasure or annoyance that he or she caused and have affected the hearer unfavorably.20 episodes respectively chosen from sitcoms Friends and Home with Kids ar...Apology occurs when a speaker reacts with guilt to the displeasure or annoyance that he or she caused and have affected the hearer unfavorably.20 episodes respectively chosen from sitcoms Friends and Home with Kids are used as the corpora.Based on Olshtan&Cohen(1983)and Wu(2015)’s taxonomy,6 apology strategies are discussed.The statistic significant differences are found out between those strategies by t-test analysis,then specific analysis under the theoretical framework of Speech Act Theory,and socio-cultural factors like high-context or long-context culture,and individualism or collectivism are given.Quantitative and qualitative analyses are combined to find out the differences on the apology strategies between Chinese and American sitcoms,thus to provide some suggestions to the cross-cultural pragmatics.展开更多
Apology occurs when a speaker reacts with guilt to the displeasure or annoyance that he or she caused and have affected the hearer unfavorably.20 episodes respectively chosen from sitcoms Friends and Home with Kids ar...Apology occurs when a speaker reacts with guilt to the displeasure or annoyance that he or she caused and have affected the hearer unfavorably.20 episodes respectively chosen from sitcoms Friends and Home with Kids are used as the corpora.Based on Olshtan&Cohen(1983)and Wu(2015)’s taxonomy,6 apology strategies are discussed.The statistic significant differences are found out between those strategies by t-test analysis,then specific analysis under the theoretical framework of Speech Act Theory,and socio-cultural factors like high-context or long-context culture,and individualism or collectivism are given.Quantitative and qualitative analysis are combined to find out the differences on the apology strategies between Chinese and American sitcoms,thus to provide some suggestions to the cross-cultural pragmatics.展开更多
With the continuous advance education reform and improvement of the quality of English teaching reform, it has become an important content to meet the needs of social development, and promote the comprehensive develop...With the continuous advance education reform and improvement of the quality of English teaching reform, it has become an important content to meet the needs of social development, and promote the comprehensive development of students＇ comprehensive quality and ability. In English teaching, learning English requires a lot of reading, and English reading effects and improve students＇ English scores are closely linked the relationship between the development of future good student. In this paper, the mental model of pragmatic reasoning and English reading give an overview of the psychological impact of the model, they were analyzed using the language to English reading brings reasoning, mental models proposed Pragmatic Inference in English reading, and it can effectively improve English reading efficiency, and promote English Reading level rise.展开更多
As an important diplomacy activity,Foreign Ministry spokesperson’s remarks represent national image and foreign pol icy of a country which is absolutely significant.This article would analyze the pragmatic strategies...As an important diplomacy activity,Foreign Ministry spokesperson’s remarks represent national image and foreign pol icy of a country which is absolutely significant.This article would analyze the pragmatic strategies of Foreign Ministry spokesper son’s remarks from the perspective of journalist’s questioning types and spokesperson’s answering types in order to get a clear idea about how spokesperson tactfully employing pragmatic strategies to handle tough questions and safeguard national interests.展开更多
This paper reconsiders the role of L 1 pragmatic transfer on English learning after a brief historical review of the pragmatic transfer research. As pragmatic transfer is a communicative strategy which the language le...This paper reconsiders the role of L 1 pragmatic transfer on English learning after a brief historical review of the pragmatic transfer research. As pragmatic transfer is a communicative strategy which the language learners tend to use to deal with the immediate problems and difficulties in communication and to develop their pragmatic competence of the target language, the paper comes to the conclusion that foreign language teachers should consciously introduce the pragmatic transfer as a communicative strategy into the classroom teaching, and try to find effective means to cultivate their students＇ abilities of pragmatic transfer in order to develop pragmatic competence.展开更多
English financial news headlines are distinguished from other types of titles for its distinctive characteristics.Besidesthat,when it comes to the problem of different thinking modes,the core of the translation is to ...English financial news headlines are distinguished from other types of titles for its distinctive characteristics.Besidesthat,when it comes to the problem of different thinking modes,the core of the translation is to keep the pragmatic equivalence forthe sake of achieving effective communications in cross-cultural background.Based on analysis of the features of English financialnews headlines,this paper aims at searching for better translation strategies for these from the perspective of pragmatics.展开更多
With China’s accession to WTO,public signs are frequently seen in cities.However,there are lots of pragmatic errors and many improper translation,which we can find everywhere.In addition,this situation exerts serious...With China’s accession to WTO,public signs are frequently seen in cities.However,there are lots of pragmatic errors and many improper translation,which we can find everywhere.In addition,this situation exerts serious side effects on our international image in foreign exchange.In order to regulate translation and application of public signs and even with an aim to bring about the realization of globalization,this paper discusses and analyzes some translating strategies and principles from the perspective of cultural differences and pragmatics.展开更多
Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communicat...Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners＇ cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.展开更多
As globalization is developed,the economy of China gets promoted and the pace of reform and opening up is accelerated,international exchanges of China become increasingly broad and frequent,along with which more forei...As globalization is developed,the economy of China gets promoted and the pace of reform and opening up is accelerated,international exchanges of China become increasingly broad and frequent,along with which more foreign scholars,investors,travelers come to China.Correct translation of traffic signs not only can promote country image but also can avoid unnecessary traffic accidents.Taking examples of traffic signs in Baotou and referring to other examples,the paper generalizes translation errors and translation strategies from the perspective of pragmatics,aiming at promoting civilization construction of Baotou,improving city image and accelerating international exchange and development.展开更多
Advertisements,as an important business strategy,are now ubiquitous.As a kind of strategy of language expression,pragmatic presupposition plays an extraordinarily important role in advertising.Based on many classical ...Advertisements,as an important business strategy,are now ubiquitous.As a kind of strategy of language expression,pragmatic presupposition plays an extraordinarily important role in advertising.Based on many classical cases of Chinese and English advertisements,this paper is aimed to discuss and analyze the types and features of pragmatic presupposition.The findings of this paper will provide advertisement producers with theoretical knowledge and practical strategies about how to apply pragmatic presupposition to create effective and persuasive advertisements which can really catch the eyeballs of consumers.展开更多
Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between ...Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between exhibitors and buyers in Canton Fair Cases,pragmatics strategies,on the basis of Cooperative Principle,Politeness Principle and Face Theory,can be obtained as follows.When negotiating over product,although Cooperative Principle is expected to be followed,exhibitors are more likely to break it and thus buyers are supposed to identify the authenticity of exhibitors'presentations.When negotiating over quote,both ex-hibitors and buyers are more likely to flout Cooperative Principle under some circumstances and therefore they should follow Politeness Principle and care of the other's face for win-win cooperation.展开更多
The language of apology is a special kind of speech which could provide support for the hearer who is offended. And speech act reflects a variety of culture norms and values and serves, the speech of apology can act a...The language of apology is a special kind of speech which could provide support for the hearer who is offended. And speech act reflects a variety of culture norms and values and serves, the speech of apology can act as a mirror of certain cultural values in Chinese and English cultures. This paper analyzes the different categories, strategies and restraining factors of the apolo?gized speech. Then the following conclusion is arrived:The different communication ways and value orientation directly lead to the different choices of apology strategies.展开更多
The advertisement has been widely utilized as a vital vehicle for information delivery,which highly requires the effects of persuasion with the proper use of pragmatic presupposition.In recent years,scholars have adop...The advertisement has been widely utilized as a vital vehicle for information delivery,which highly requires the effects of persuasion with the proper use of pragmatic presupposition.In recent years,scholars have adopted diversified perspectives in the study of advertising discourse,but the research aimed at specific fields of advertisements is scattered,repetitive,and segmented.Hence,the corpus in this paper mainly comes from newspapers and magazines in the early years.This paper collects Chinese and English perfume advertisements from the official website,online flag-ship stores,and magazines of perfume advertising.The pragmatic presupposition in perfume advertisements is analyzed in three aspects through the definition and exemplification.Besides,the positive and negative influences of the perfume pragmatics are discussed to provide instruction for further study on the advertising language.展开更多
文摘Under the new media,the dissemination and the influence of public events are often far more profound than traditional media.Therefore,it has gained a high degree of social attention.We take the apology mistakes in public events as an example,sort out the types and causes of the mistakes into a context,and propose some relevant strategies.
文摘Empirical descriptions of how the teacher performs requests in English can make them realize the importance of improving pragmatic competence, so that they could help students develop more native-like pragmatic behaviors and enhance cultural competence. This case study is to explore the pragmatic competence of a Chinese EFL teacher by investigating the patterns of realization strategies and the ways of reacting to the different social and contextual variables in her requests. It was found out that the teacher investigated in the study had good pragmatic awareness and pragmatic competence to produce the speech act of requests and develop students' pragmatic competence, but more explicit instructions should be provided to help students develop more native-like speech acts by providing more explicit instructions.
文摘Conversation is one of the basic forms of daily communication,while the research of turn-taking is the central issue in conversation analysis.In class the pragmatic strategies in turn-taking between teachers and students are the important interaction abilities.The good use of turn-taking helps students express themselves effectively and enhances the interactive communications successfully.
文摘Apology becomes the focus in the field of pragmatics.As future caregivers,learning how to use English apologetic expressions is essential for the medical college students,especially in the present day of globalization.This thesis is an effort to analyze a full and accurate data on a test about the use of“I’m sorry”and“Excuse me”and a questionnaire survey about learning of“I’m sorry”and“Excuse me”,aiming at investigating the similarities and differences in using“I’m sorry”and“Excuse me”among Chinese medical college students.
文摘Apology occurs when a speaker reacts with guilt to the displeasure or annoyance that he or she caused and have affected the hearer unfavorably.20 episodes respectively chosen from sitcoms Friends and Home with Kids are used as the corpora.Based on Olshtan&Cohen(1983)and Wu(2015)’s taxonomy,6 apology strategies are discussed.The statistic significant differences are found out between those strategies by t-test analysis,then specific analysis under the theoretical framework of Speech Act Theory,and socio-cultural factors like high-context or long-context culture,and individualism or collectivism are given.Quantitative and qualitative analyses are combined to find out the differences on the apology strategies between Chinese and American sitcoms,thus to provide some suggestions to the cross-cultural pragmatics.
文摘Apology occurs when a speaker reacts with guilt to the displeasure or annoyance that he or she caused and have affected the hearer unfavorably.20 episodes respectively chosen from sitcoms Friends and Home with Kids are used as the corpora.Based on Olshtan&Cohen(1983)and Wu(2015)’s taxonomy,6 apology strategies are discussed.The statistic significant differences are found out between those strategies by t-test analysis,then specific analysis under the theoretical framework of Speech Act Theory,and socio-cultural factors like high-context or long-context culture,and individualism or collectivism are given.Quantitative and qualitative analysis are combined to find out the differences on the apology strategies between Chinese and American sitcoms,thus to provide some suggestions to the cross-cultural pragmatics.
文摘With the continuous advance education reform and improvement of the quality of English teaching reform, it has become an important content to meet the needs of social development, and promote the comprehensive development of students＇ comprehensive quality and ability. In English teaching, learning English requires a lot of reading, and English reading effects and improve students＇ English scores are closely linked the relationship between the development of future good student. In this paper, the mental model of pragmatic reasoning and English reading give an overview of the psychological impact of the model, they were analyzed using the language to English reading brings reasoning, mental models proposed Pragmatic Inference in English reading, and it can effectively improve English reading efficiency, and promote English Reading level rise.
文摘As an important diplomacy activity,Foreign Ministry spokesperson’s remarks represent national image and foreign pol icy of a country which is absolutely significant.This article would analyze the pragmatic strategies of Foreign Ministry spokesper son’s remarks from the perspective of journalist’s questioning types and spokesperson’s answering types in order to get a clear idea about how spokesperson tactfully employing pragmatic strategies to handle tough questions and safeguard national interests.
文摘This paper reconsiders the role of L 1 pragmatic transfer on English learning after a brief historical review of the pragmatic transfer research. As pragmatic transfer is a communicative strategy which the language learners tend to use to deal with the immediate problems and difficulties in communication and to develop their pragmatic competence of the target language, the paper comes to the conclusion that foreign language teachers should consciously introduce the pragmatic transfer as a communicative strategy into the classroom teaching, and try to find effective means to cultivate their students＇ abilities of pragmatic transfer in order to develop pragmatic competence.
文摘English financial news headlines are distinguished from other types of titles for its distinctive characteristics.Besidesthat,when it comes to the problem of different thinking modes,the core of the translation is to keep the pragmatic equivalence forthe sake of achieving effective communications in cross-cultural background.Based on analysis of the features of English financialnews headlines,this paper aims at searching for better translation strategies for these from the perspective of pragmatics.
文摘With China’s accession to WTO,public signs are frequently seen in cities.However,there are lots of pragmatic errors and many improper translation,which we can find everywhere.In addition,this situation exerts serious side effects on our international image in foreign exchange.In order to regulate translation and application of public signs and even with an aim to bring about the realization of globalization,this paper discusses and analyzes some translating strategies and principles from the perspective of cultural differences and pragmatics.
文摘Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners＇ cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.
文摘As globalization is developed,the economy of China gets promoted and the pace of reform and opening up is accelerated,international exchanges of China become increasingly broad and frequent,along with which more foreign scholars,investors,travelers come to China.Correct translation of traffic signs not only can promote country image but also can avoid unnecessary traffic accidents.Taking examples of traffic signs in Baotou and referring to other examples,the paper generalizes translation errors and translation strategies from the perspective of pragmatics,aiming at promoting civilization construction of Baotou,improving city image and accelerating international exchange and development.
文摘Advertisements,as an important business strategy,are now ubiquitous.As a kind of strategy of language expression,pragmatic presupposition plays an extraordinarily important role in advertising.Based on many classical cases of Chinese and English advertisements,this paper is aimed to discuss and analyze the types and features of pragmatic presupposition.The findings of this paper will provide advertisement producers with theoretical knowledge and practical strategies about how to apply pragmatic presupposition to create effective and persuasive advertisements which can really catch the eyeballs of consumers.
文摘Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between exhibitors and buyers in Canton Fair Cases,pragmatics strategies,on the basis of Cooperative Principle,Politeness Principle and Face Theory,can be obtained as follows.When negotiating over product,although Cooperative Principle is expected to be followed,exhibitors are more likely to break it and thus buyers are supposed to identify the authenticity of exhibitors'presentations.When negotiating over quote,both ex-hibitors and buyers are more likely to flout Cooperative Principle under some circumstances and therefore they should follow Politeness Principle and care of the other's face for win-win cooperation.
文摘The language of apology is a special kind of speech which could provide support for the hearer who is offended. And speech act reflects a variety of culture norms and values and serves, the speech of apology can act as a mirror of certain cultural values in Chinese and English cultures. This paper analyzes the different categories, strategies and restraining factors of the apolo?gized speech. Then the following conclusion is arrived:The different communication ways and value orientation directly lead to the different choices of apology strategies.
文摘The advertisement has been widely utilized as a vital vehicle for information delivery,which highly requires the effects of persuasion with the proper use of pragmatic presupposition.In recent years,scholars have adopted diversified perspectives in the study of advertising discourse,but the research aimed at specific fields of advertisements is scattered,repetitive,and segmented.Hence,the corpus in this paper mainly comes from newspapers and magazines in the early years.This paper collects Chinese and English perfume advertisements from the official website,online flag-ship stores,and magazines of perfume advertising.The pragmatic presupposition in perfume advertisements is analyzed in three aspects through the definition and exemplification.Besides,the positive and negative influences of the perfume pragmatics are discussed to provide instruction for further study on the advertising language.
