Research on New Media Marketing Strategy of Quzhou Jianglang Mountain Scenic Spot Based on 4R Marketing Theory

With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.

The Optimization Path of Research Support Services in University Libraries from the Perspective of Affordance Theory

University libraries,as an integral component of university research capabilities,are tasked with serving education by providing research support to faculty and students.This study adopts an affordance research perspective originating from ecological psychology to explore the optimization path of research support services in libraries in the new media era.Based on the characteristics of university library services,this research analyzes three aspects:production affordance,mobile affordance,and social affordance,and proposes practical recommendations to guide future research service practices of university libraries.

Redefining gaming addictive behavior:influence of media,psychological dimensions and clinical implications

This review critically examines gaming addiction within the contexts of media psychology and addiction theory.It outlines a continuum of gaming behavior,from casual play to addiction,characterized by loss of control,prioritizing gaming over other activities,and negative life consequences.The inclusion of gaming disorder in International Classification of Disease 11 and its provisional status in Diagnostic and Statistical Manual of Mental Disorder 5 highlight growing clinical and societal recognition.The review explores neural correlates of gaming addiction,such as activation in reward-related brain regions,drawing parallels with substance addiction.It highlights how media and marketing promote gaming behaviors potentially leading to addiction,raising ethical concerns about game design and advertising.The review systematically analyzes the negative physical,mental,social,and occupational impacts of gaming addiction.It advocates for a balanced approach emphasizing awareness,therapeutic interventions,and responsible media practices,while also proposing areas for future research and policy development to mitigate the risks of excessive gaming.

A micropolar mixture theory of multi-component porous media

A mixture theory is developed for multi-component micropolar porous media with a combination of the hybrid mixture theory and the micropolar continuum theory. The system is modeled as multi-component micropolar elastic solids saturated with multi- component micropolar viscous fluids. Balance equations are given through the mixture theory. Constitutive equations are developed based on the second law of thermodynamics and constitutive assumptions. Taking account of compressibility of solid phases, the volume fraction of fluid as an independent state variable is introduced in the free energy function, and the dynamic compatibility condition is obtained to restrict the change of pressure difference on the solid-fluid interface. The constructed constitutive equations are used to close the field equations. The linear field equations are obtained using a linearization procedure, and the micropolar thermo-hydro-mechanical component transport model is established. This model can be applied to practical problems, such as contaminant, drug, and pesticide transport. When the proposed model is supposed to be porous media, and both fluid and solid are single-component, it will almost agree with Eringen＇s model.

Guest Review:Potential theory method for 3D crack and contact problems of multi-field coupled media: A survey

This paper presents an overview of the recent progress of potential theory method in the analysis of mixed boundary value problems mainly stemming from three-dimensional crack or contact problems of multi-field coupled media. This method was used to derive a series of exact three dimensional solutions which should be of great theoretical significance because most of them usually cannot be derived by other methods such as the transform method and the trial-and-error method. Further, many solutions are obtained in terms of elementary functions that enable us to treat more complicated problems easily. It is pointed out here that the method is usually only applicable to media characterizing transverse isotropy, from which, however, the results for the isotropic case can be readily obtained.

Invariant operator theory for the single-photon energy in time-varying media

After the birth of quantum mechanics, the notion in physics that the frequency of light is the only factor that determines the energy of a single photon has played a fundamental role. However, under the assumption that the theory of Lewis-Riesenfeld invariants is applicable in quantum optics, it is shown in the present work that this widely accepted notion is valid only for light described by a time-independent Hamiltonian, i.e., for light in media satisfying the conditions, ε（t） = ε（0）, u（t） = u（0）, and σ（t） = 0 simultaneously. The use of the Lewis Riesenfeld invariant operator method in quantum optics leads to a marvelous result： the energy of a single photon propagating through time-varying linear media exhibits nontrivial time dependence without a change of frequency.

How media empower the vulnerable: Using community structure theory to analyze relationships between demographics and health reporting

Instead of studying the impact of media on society,the traditional"top down"orientation of most communication studies scholars,this keynote presentation adopted the opposite perspective,exploring the"bottom-up"impact of"society"on"media".Unlike conventional"agenda-setting theory",which suggests that nationally prominent news media set issue"agendas"for other news media and public opinion,and also unlike the"guard dog"view that media essentially protect the interests of political and economic elites,the"community structure theory"explores links between different community(typically city or nation-state)demographics and variations in reporting on critical health concerns.Summarizing his scholarship on health communication presented and published over decades,the speaker outlined community structure theory's illumination of two overall patterns in US and cross-national coverage of health communication issues.In US coverage,broad measures of economically"buffered"privilege(educational,income,or occupational advantage)are linked to"favorable"or"government responsibility"coverage of health issues,and specific measures of"health"privilege(physicians,hospitals)are connected to"favorable"or"government responsibility"coverage promoting selected health issues.In cross-national coverage,specific measures of national"health vulnerability"(such as percent without improved water access,infant mortality rate)are linked to"government"responsibility coverage for selected health issues(human trafficking,water handling/contamination).In addition,broad measures of"macro"vulnerability conditions(agricultural dependence,political instability)are associated with"government"responsibility coverage for a wide range of health issues(genetically modified foods,drug trafficking,condom promotion,and food security).Overall,community structure theory's"bottom up"perspective reveals how the vulnerable are empowered by their demographic alignment with variations in health communication.

Re-Evaluating Media Richness Theory in Software Development Settings

Software development teams communicate differently by using a variety of communication tools. Successful communication leads to competitive software based on clear and quickly delivered re-quirements, as well as smoothness in bug reporting and explanation. Agile and Waterfall software development approaches have both addressed the importance of communication for their process. However, neither Agile nor Waterfall has guaranteed communication effectiveness during their development lifecycle. In this study we highlight the main differences between Agile and Waterfall approaches in the light of Media Richness Theory (MRT). We also identify the preferred commu-nication tools during a project’s lifecycle using both Agile and Waterfall models separately. A mixed-method approach was employed in this study incorporating quantitative and qualitative data from interviews and a multilingual web-based survey. The results are presented descriptively and statistically and a rank ordering of communication tools based on our participants’ preferences leads to a better understanding of how to select the best tool in a given situation. Thus a new updated MRT ranking model tailored for software development environment was developed, as well as, we conclude that communication tools are employed differently based on project stages and team member’s role. These differences in using communication tools could be also attributed to the type of transferable information or personal preferences.

MULTIPLE SCATTERING THEORY OF EFFECTIVE MECHANICAL PROPERTIES OF INHOMOGENEOUS MEDIA

The rate of hydrothermal reaction of SiO_2 and/or A1_2O_3 in the system of CaO-Al_2O_3-SiO_2-H_2O at 200℃ and the factors which influence the reactions are investigated by determining the reaction ratio.The rate of reactions depends on the reactive activities of raw materials, initial composition of mixture and relative activity of SiO_2 and A12O3. The hydrothermal reaction can be accelerated by sodium hydroxide,in the case of silica,which has low activity, this is quite obvious.

二重情境:数字视听文化中的身份构建与认同疏离

数字视听媒介及其文化的发展创造了新的情境,推动用户产生新的媒介实践,但也带来了新的问题和现象,即情境生成逻辑向流媒体用户让渡的转变、情境功能作为交往工具的偏移,以及情境秩序在去公共性过程中权力再结构化的取向。其中隐含着情境之于用户身份构建的二重性:一方面,流媒体用户依据情境构建身份,身份的构建过程进一步激发了情境的创造;另一方面,这些被构建的身份呈现出去情境化的流动趋向,造成了身份与认同的疏离。对此,文章在厘清数字视听文化新情境特征的基础上,阐释流媒体用户基于身份的情境互动过程,以及身份认同疏离的成因及危机。更进一步,文章尝试将新媒介—新情境—新行为的线性模式延展为更具解释力的用户主导循环模式,并提出通过共识的凝聚、公共性的重拾和共同体的重建,推动数字视听文化的良序发展。

弹塑性多孔介质流固耦合新理论:混合耦合理论

在全球气候变化和双碳政策的大背景下,多孔介质中固体的变形和流体的输运问题变得尤为重要。然而,在多孔介质中建立流固耦合模型仍面临的挑战之一是需要考虑跨越宏观尺度到纳米尺度的耦合作用。本文利用基于非平衡热力学的混合耦合理论,提出了一个弹塑性多孔介质流固耦合新模型,在同一个理论框架内研究了弹性变形、塑性变形和液体渗流之间跨尺度的耦合,考虑了耗散过程中的熵产,并利用Helmholtz自由能连接宏观尺度上的力学变形和纳米尺度上的液体输运之间的相互作用。在应力-应变关系中采用了弹塑性刚度系数以反映塑性的影响。同时,经典的达西定律扩展为可考虑固体的塑性变形。通过与文献中模型的比较,验证了该模型的有效性。最后,数值分析表明在多孔介质的流固耦合中塑性变形具有比较显著的影响。

基于扎根理论的跨境电商品牌形象塑造研究

为指导跨境电商企业更好地在海外市场塑造品牌形象,提升品牌的国际竞争力,文章基于扎根理论,以跨境电商代表性品牌SHEIN为例,对其在社交平台Instagram上发布的956张宣传图片进行内容分析。借助NVivo 11.0软件,完成201个节点编码,并以此生成34个初始范畴、11个主范畴和5个核心范畴。研究发现,基于社交媒体渠道的跨境电商品牌形象塑造,围绕产品特性、消费者形象、品牌价值表达、营销活动、服务互动五个维度展开,其中产品特性与消费者形象传播最为主要,而采用符号化语言的内容输出进一步丰富了品牌跨文化背景下的个性表达。

基于角色理论的档案社交媒体用户角色建构研究

Web2.0时代下,档案社交媒体的广泛应用改变了档案用户的活动空间和行为模式,使其面临角色加持和角色转变的挑战。角色理论为研究档案社交媒体用户的行为和态度提供了新的范式和视角。基于此,论文从角色理论视角探讨档案社交媒体用户角色建构的内涵,并在此基础上分析现阶段我国档案社交媒体用户由于档案意识薄弱、主体互动缺乏、档案专业技能欠缺造成的角色不清、角色偏差和角色中断等角色扮演困境,结合实际进一步指出角色定位明晰化、角色实践深入化、角色互动社群化、角色类型多元化的未来愿景,为此需要采取外部引导、内部调适为一体的角色建构策略,包括发挥档案主体能动作用、提升档案信息素养、开拓档案社交媒体用户活动空间、加强档案社交媒体用户角色调适。

媒介变革中网络文学现实观照的幻像强化——从Internet到Sora的技术迁跃

网络文学的媒介提供了一种虚拟空间的文化交流与精神对话方式。伴随着互联网媒介生产技术从早期诞生到Sora AI问世的持续发展,文艺同社会生活边界的日渐模糊,进而打破了以往同社会存在遥远距离的束缚,以一种超现实的虚拟空间状态进入社会大众的生活。网络文艺创作将个体“无意识之思”通过超现实的叙事表达在集体“无意识之思”的公共语境空间内,并通过一种“在场”式体验的创作同创作者与阅读者构成共同的语意空间。而由于公共语境空间的平等交流性,读者与创作者都在他者介入的影响下参与到网络文艺在“自我理想”中找寻“理想自我”的过程中。

优化:人工智能时代的文论问题

日常用语中的“优化”指采取一定措施使事物变得优异。作为计算科学和运筹学中的重要内容,优化是指在一定限制条件下,选取某种方案以获得“最优化”的目标。将优化引入文论,可以与美化相关联,彼此之间有同有异。生成式AI中,优化有模型训练、创意提示、调试迭代三种方式。文艺作品之所以能够被优化,与其作为物质基础的艺术媒介及其作品的“可修正性”有关。在优化的技术演进中,先后经历了手工加工时代的优化、机械复制时代的优化、数字创生时代的优化三个阶段。手工加工时代出现了诸如对“手稿”的“润色、修改”,对“乐器”的“调音”,对“原作”的“临摹、誊写甚至重写”,对“文物、遗迹”的“修复”等不同的“类优化”类型;机械复制时代出现了“参数优化”“剪辑优化”“表演优化”等类型;数字创生时代出现了以算法优化为核心的智能优化。将优化引入文论,需要警惕“最优化”的结果不是“奇异性”,而是“普通性”的算法悖论、数据和变量中的偏差不易被纠偏;相反,易强化成偏见的偏差悖论以及随机并不意味着不同,而只是相似,是风格的重复的生成悖论。

“躺在床上玩手机”:农村留守儿童手机使用的扎根研究

手机使用对农村留守儿童成长产生了重要影响。基于扎根理论进行质性研究,揭示了导致农村留守儿童手机依赖的原因,包括家庭环境、学校教育与同辈影响等外部原因,也包括儿童心理状态和媒介素养等内部原因。研究发现,农村留守儿童的手机涵化效应较为严重,从而导致了他们较低的自我期望和学习投入。对此,家长要为儿童成长提供积极支持,学校应重视儿童媒介素养培养,家校社应协同加强对留守儿童的理想与榜样教育,互联网游戏企业应注重社会责任的担当。

新媒体技术融入高校思政课教学的改革挑战及其应对策略

新媒体技术的迅速发展,为高校思想政治理论课的改革创新带来了全新的环境,创造了便利的条件。将新媒体技术有效融入高校思想政治理论课,让思想政治理论课教学活起来,不仅是高校思想政治理论课顺应信息时代发展的需要,而且也是高校思想政治理论课改革“提质增效”的重要一环。然而,新媒体技术是一把双刃剑,在推动高校思想政治理论课改革创新的过程中,将新媒体技术融入思想政治理论课教学过程中也出现了困境与挑战,主要表现在新媒体技术手段与思想政治理论课教学目标脱节、新媒体教学形式与思想政治理论课教学内容融合度不高、新媒体技术运用需要与思想政治理论课教师媒介素养不足之间的矛盾等三个方面。为此,思想政治理论课教师应从明确融合目标,秉持技术赋能内容教学理念;拓展教学渠道,构建“线上线下”融合互动模式;提升新媒体技术能力,提高自身媒介素养三方面着手努力,助力新媒体技术有效融入高校思想政治理论课。

乡村文化传承与空间重构的逻辑辨析和重构路径

基于场域理论,从乡村文化场域的物质要素和非物质要素两方面研究建构乡村文化传承与空间重构的逻辑框架,探索在乡镇级国土空间规划中乡村文化场域的空间重构路径。以北京妙峰山镇为例,结合实际调查数据与社交媒体数据,从场域—资本—惯习的动态变化及三者的匹配关系出发,剖析妙峰山镇现存的社会、制度、经济与生态问题及其原因,从文化认同、文化创新、文化传承的视角提出乡村文化场域空间重构的路径,通过重构健康的制度场域和永续的社会场域、高效的经济场域、和谐的生态场域,探索新场所与乡土文化融合模式,推进乡村振兴及韧性发展。

现象图析学视角下移动社交媒体用户数字囤积行为机理研究

[目的/意义]探析移动社交媒体用户数字囤积行为的影响因素与生成机理,有助于丰富信息行为研究的理论范式,为深入解析移动社交媒体用户数字囤积行为现象提供理论指导与实践参考。[方法/过程]基于I-PACE理论模型框架,从“用户—情感—认知—行为”4个维度,对移动社交媒体用户数字囤积行为进行模型要素解析,并利用现象图析学质性方法深入挖掘该行为的内在机理,构建移动社交媒体用户数字囤积行为机理关系模型。[结果/结论]研究结果揭示了移动社交媒体用户数字囤积行为机理可分为注意触发、认知判断、感知控制、行为反馈4个子机理。

突发事件社交媒体用户观点变化研究——基于多层级微博评论视角

突发事件背景下不同层级的评论可以细粒度地揭示用户观点变化,对捕捉舆论矛盾和网络舆情治理有重要意义。以突发事件的微博评论为研究对象,利用基于TF-IDF算法的LDA模型、情感倾向分析和Kruskal-Wallis差异性检验,从用户关注焦点和情感异同两个方面对比不同层级评论的用户观点变化。研究发现:就用户关注焦点而言,随着评论层级的增加,用户关注焦点发生变化,讨论话题逐渐延伸,一级评论对于事件的针对性、关联性最强,二级评论则更关注事件的发展与处理进程,三级评论中用户间矛盾冲突最为突显;就情感而言,评论均表现出强烈的消极倾向,但各层级评论的用户情感存在显著差异,且评论层级越深,情感越消极,三级评论比一级、二级评论带有更多隐性消极情感用词,符合认知负荷理论。研究为社交媒体用户信息行为和网络舆情分析提供了更加细粒度的视角。