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Globalization and Glocalization in the History of Chinese Medicine
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作者 张勇安 Diego Armus 《Chinese Medicine and Culture》 2023年第4期313-318,F0002,共7页
The globalization of Chinese medicine, forged through successive waves of migration, cultural exchanges, and economic imperatives, constitutes a nuanced and intricate process with historical roots extending over mille... The globalization of Chinese medicine, forged through successive waves of migration, cultural exchanges, and economic imperatives, constitutes a nuanced and intricate process with historical roots extending over millennia. It stands as the culmination of interconnected historical events that reverberated beyond the confines of China, emerging as a phenomenon characterized by the adjustment of Chinese medical theories, clinical practices, and materia medica to indigenous customs and healthcare traditions prevalent in both proximate and distant regions. In these glocalized processes, the global and the local intersect and mix. The frameworks of globalization and glocalization allow a critical interpretation of the many hybridizations that have shaped overseas Chinese medicine's history and present. 展开更多
关键词 chinese medicine global history GLOCALIZATION COVID-19
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Opera Translation and Globalization of Chinese Local Culture: A Case Study of Wuxi Opera 被引量:2
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作者 ZANG Hui-qian SUN Zhi-xiang XIANG Yu-xin 《Journal of Literature and Art Studies》 2017年第8期1031-1038,共8页
Against the background of a rigorous campaign of globalization of Chinese culture, the global dissemination of local operas has drawn attention from the government, art performers, translators and scholars. This paper... Against the background of a rigorous campaign of globalization of Chinese culture, the global dissemination of local operas has drawn attention from the government, art performers, translators and scholars. This paper takes Wuxi Opera, a precious cultural treasure in Jiangsu province, China, for example. We will discuss the difficulties in spreading Wuxi Opera globally and learn the successful globalizing experience from other operas, such as Peking Opera, Kunqu Opera and Sichuan Opera. Considering the important status and rich resources of Peking Opera, we will analyze Peking Opera thoroughly and the most important aspects of Sichuan Opera and Kunqu Opera. By analyzing their translations and globalization process, we believe that Wuxi Opera should make efforts especially in four aspects to make progress in its globalizing campaign. 展开更多
关键词 Wuxi opera globalization chinese culture opera translation
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The Globalization Practices of Chinese Telecom Operators
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作者 Mo Xinwei Lei Kaizhe 《China Communications》 SCIE CSCD 2008年第1期58-62,共5页
The telecommunications industry is one of the mosttypically globalized industries. Chinese telecom operatorscarry out the globalization practices in theirown ways. This paper sums up the characters of theChinese opera... The telecommunications industry is one of the mosttypically globalized industries. Chinese telecom operatorscarry out the globalization practices in theirown ways. This paper sums up the characters of theChinese operators’ globalization based on a reviewof the recent efforts of Chinese operators. Fourmodes of globalization are pointed out undertakenby Chinese operators: Business Cooperation andAlliance, Branch and Subsidiary Company, Merge& Acquisition and Foreign Direct Investment andExportation of Expertise. And the behaviors of Chineseoperators are categorized into two dimensions:the target customer and the destination region. It isindicated that Chinese operators focus more on thedomestic customers when extending their servicesglobally, especially toward the developed countriesand regions. However, when they intend to graspnew market opportunities, they tend to aim at developingcountries. 展开更多
关键词 globalization chinese operator MODE
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A CMIP6-based assessment of regional climate change in the Chinese Tianshan Mountains
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作者 LIU Xinyu LI Xuemei +2 位作者 ZHANG Zhengrong ZHAO Kaixin LI Lanhai 《Journal of Arid Land》 SCIE CSCD 2024年第2期195-219,共25页
Climate warming profoundly affects hydrological changes,agricultural production,and human society.Arid and semi-arid areas of China are currently displaying a marked trend of warming and wetting.The Chinese Tianshan M... Climate warming profoundly affects hydrological changes,agricultural production,and human society.Arid and semi-arid areas of China are currently displaying a marked trend of warming and wetting.The Chinese Tianshan Mountains(CTM)have a high climate sensitivity,rendering the region particularly vulnerable to the effects of climate warming.In this study,we used monthly average temperature and monthly precipitation data from the CN05.1 gridded dataset(1961-2014)and 24 global climate models(GCMs)of the Coupled Model Intercomparison Project Phase 6(CMIP6)to assess the applicability of the CMIP6 GCMs in the CTM at the regional scale.Based on this,we conducted a systematic review of the interannual trends,dry-wet transitions(based on the standardized precipitation index(SPI)),and spatial distribution patterns of climate change in the CTM during 1961-2014.We further projected future temperature and precipitation changes over three terms(near-term(2021-2040),mid-term(2041-2060),and long-term(2081-2100))relative to the historical period(1961-2014)under four shared socio-economic pathway(SSP)scenarios(i.e.,SSP1-2.6,SSP2-4.5,SSP3-7.0,and SSP5-8.5).It was found that the CTM had experienced significant warming and wetting from 1961 to 2014,and will also experience warming in the future(2021-2100).Substantial warming in 1997 was captured by both the CN05.1 derived from interpolating meteorological station data and the multi-model ensemble(MME)from the CMIP6 GCMs.The MME simulation results indicated an apparent wetting in 2008,which occurred later than the wetting observed from the CN05.1 in 1989.The GCMs generally underestimated spring temperature and overestimated both winter temperature and spring precipitation in the CTM.Warming and wetting are more rapid in the northern part of the CTM.By the end of the 21st century,all the four SSP scenarios project warmer and wetter conditions in the CTM with multiple dry-wet transitions.However,the rise in precipitation fails to counterbalance the drought induced by escalating temperature in the future,so the nature of the drought in the CTM will not change at all.Additionally,the projected summer precipitation shows negative correlation with the radiative forcing.This study holds practical implications for the awareness of climate change and subsequent research in the CTM. 展开更多
关键词 climate change Coupled Model Intercomparison Project Phase 6(CMIP6) global climate models(GCMs) shared socio-economic pathway(SSP)scenarios standardized precipitation index(SPI) chinese Tianshan Mountains
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Hero Hua Mulan With a Thousand Faces:Why Chinese Stories Can Move the World?Evidence From a Global Cross-Cultural Interview Survey 被引量:1
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作者 Wang Shuguang Liu Zongying Li Junyi 《Contemporary Social Sciences》 2023年第4期121-132,共12页
While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would b... While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would be quite beneficial if we could understand the key elements that have contributed to the success of the Hua Mulan story so that we can employ similar elements in other intercultural communication programs and promote the communication and dissemination of cultures between China and the rest of the world.According to the findings from the interviews of 6,130 respondents from 107 countries,we found that the Hua Mulan story gains global acceptance because it represents a story of“a hero with a thousand faces,”which embodies the integration of Chinese traditions and contemporary spirit through sharing a global meaning while responding to various culturally common challenges.Five key cultural value dimensions are responsible for this Chinese story’s cross-cultural affinity and influence,which helped it win recognition and empathy worldwide.The five key cultural value dimensions are loyalty and patriotism,the courage to take responsibility,compatibility of individualism and collectivism,respondence to the multicultural appeal,and hero growth.These dimensions are then generalized as the value identity orientation grounded in a Global Shared Meaning(GSM)in this study. 展开更多
关键词 Hua Mulan chinese story cross-cultural values GSM(global Shared Meaning)
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The Modernization of Traditional Chinese Opera and a Local Perspective of Local Operas:A Case Study of the Research on the Yisu Art Troupe by Li Youjun and Guo Hongjun
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作者 Wang Miao 《Contemporary Social Sciences》 2023年第6期141-155,共15页
From both historical and artistic points of view,Qinqiang Opera can be considered a significant genre outside the realms of Peking Opera and Kunqu Opera.The research on Qinqiang Opera has long been a focal point in th... From both historical and artistic points of view,Qinqiang Opera can be considered a significant genre outside the realms of Peking Opera and Kunqu Opera.The research on Qinqiang Opera has long been a focal point in the research on local operas with particular emphasis from a local perspective of the Yisu Art Troupe,a key and hot topic in the studies of Qinqiang Opera.Taking the Yisu Art Troupe as a case study to scrutinize and address the intricacies within the process of modernization of traditional Chinese opera proved to be beneficial.Since the 20th century,studies on the Yisu Art Troupe have evolved from scattered and impressionistic self-narratives into systematic and theoretical academic research.In the new century,scholars,such as Xin Xuefeng,Li Youjun,and Guo Hongjun,have been especially diligent with studies in this field.As Xin Xuefeng is relatively unknown due to his emphasis on traditional opera music,Li Youjun and Guo Hongjun have gradually emerged as important contemporary scholars in the study of the Yisu Art Troupe.Guo and Li not only further theorize the study of the Yisu Art Troupe but also conduct in-depth and meticulous studies on the nature of the Yisu Art Troupe,the establishment of the director-centered mode in Qinqiang Opera,the social function,and the playwriting of the Yisu Art Troupe by examining and reflecting it within the broader context of the modernization of traditional Chinese opera in the 20th century. 展开更多
关键词 modernization of traditional chinese opera Li Youjun Guo Hongjun the Yisu Art Troupe research local operas
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Culture Self- Consciousness in Transmission of Chinese Philosophy from the Perspective of English Globalization -- Taking the Belt and Road Initiative for Example
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作者 Wang Yan Shi Wenjun 《学术界》 CSSCI 北大核心 2018年第3期273-282,共10页
The Belt and Road Initiative contains the aspiration of Chinese nation to pursue ideological freedom and desire of strengthening international exchanges and cooperation. This paper takes the Belt and Road Initiative f... The Belt and Road Initiative contains the aspiration of Chinese nation to pursue ideological freedom and desire of strengthening international exchanges and cooperation. This paper takes the Belt and Road Initiative for example,emphasizing the interpretation of the inheritance and development of Chinese culture so as to study the importance of Culture Self-Consciousness in Chinese Philosophy,in the context of English globalization. That is to say,this paper stresses the spirits and the stand of nation 's demonstration on pursuing peace,cooperation and sustainable development in the civilization continuity from traditional China to the contemporary China,with practical philosophic view. 展开更多
关键词 English globalization chinese PHILOSOPHY CULTURE SELF - CONSCIOUSNESS thebelt and ROAD INITIATIVE
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Starting from a "Goat":The Globalization of Chinese Animation
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作者 杨慧 《海外英语》 2013年第4X期283-286,共4页
Chinese animation has long been criticized about its lack of creativity,its nakedness of dull educational intension,and its aloofness from ordinary audience.It is usually not able to be popular in China,let alone be a... Chinese animation has long been criticized about its lack of creativity,its nakedness of dull educational intension,and its aloofness from ordinary audience.It is usually not able to be popular in China,let alone be accepted and welcomed by the world.These years comes Pleasant Goat and Big Big Wolf which changes the situation and leads the globalization of Chinese animation.Analyzed from the animation itself,its success is owing to the great embodiment of Chinese characteristics and the good fulfillment of common human appeals,including amusement,relaxation,identification and education which should be learned and perfected by more works to continue the mission of the globalization of Chinese animation. 展开更多
关键词 globalization chinese ANIMATION PLEASANT GOAT and
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Chinese clothing culture in the context of cultural globalization
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作者 邓程艳 《魅力中国》 2010年第14X期292-293,共2页
In recent years,with the accelerating of the integration of world economy,the world culture tends to integrate into one,especially the developed countries which rely on their powerful economic forces,conduct cultural ... In recent years,with the accelerating of the integration of world economy,the world culture tends to integrate into one,especially the developed countries which rely on their powerful economic forces,conduct cultural infiltration in the backward countries and regions.Many disadvantaged countries gradually lose their cultural uniqueness,faced with the risk of being assimilated entirely by the advantaged culture.China,as a developing country,its culture has also suffered from being penetrating.Chinese culture has a long history and is of great diversity,the present author discusses only a branch of Chinese culture,i.e.Chinese clothing culture.The present author aims to explore the development of Chinese clothing culture in the context of cultural globalization,then some feasible counter-measures to resist the adverse effects of globalization and to maintain and carry forward the essence of our clothing culture in the irreversible trend of globalization. 展开更多
关键词 globalization chinese CLOTHING CULTURE counter-mea
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The Conflict between Chinese and Western Cultures in the Process of Globalization and the Adjustment
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作者 Yang Xianping 《学术界》 CSSCI 北大核心 2014年第8期283-289,共7页
Along with the globalization,all fields in the society are making a very broad,profound epochal change.Globalization has developed its own outstanding cultural characteristics in the development,and simultaneously the... Along with the globalization,all fields in the society are making a very broad,profound epochal change.Globalization has developed its own outstanding cultural characteristics in the development,and simultaneously the social and cultural influences from the era of globalization are also very significant.Because of globalization,the conflict between Chinese and western cultures widely emerge,which has been reflected obviously from different levels.Thus,it is imperative to adjust Chinese and western cultures in the process of globalization. 展开更多
关键词 西方文化 全球化 中国 调整 文化特性 社会
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China English: the Medium of Chinese Culture in the Context of Globalization
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作者 路玮丽 《海外英语》 2018年第2期12-13,共2页
The irreversible trend of globalization has great effects on language and culture. In the context of globalization, China English acts as the medium of Chinese culture. It conveys Chinese culture from three perspectiv... The irreversible trend of globalization has great effects on language and culture. In the context of globalization, China English acts as the medium of Chinese culture. It conveys Chinese culture from three perspectives: the unique concepts, the typical thinking mode, and distinctive Chinese personality. In this way, China English enhances the introduction of Chinese culture,thus promoting the soft power of China. 展开更多
关键词 China English chinese culture globalization CONCEPT thinking mode PERSONALITY
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Chinese word segmentation with local and global context representation learning 被引量:2
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作者 李岩 Zhang Yinghua +2 位作者 Huang Xiaoping Yin Xucheng Hao Hongwei 《High Technology Letters》 EI CAS 2015年第1期71-77,共7页
A local and global context representation learning model for Chinese characters is designed and a Chinese word segmentation method based on character representations is proposed in this paper. First, the proposed Chin... A local and global context representation learning model for Chinese characters is designed and a Chinese word segmentation method based on character representations is proposed in this paper. First, the proposed Chinese character learning model uses the semanties of loeal context and global context to learn the representation of Chinese characters. Then, Chinese word segmentation model is built by a neural network, while the segmentation model is trained with the eharaeter representations as its input features. Finally, experimental results show that Chinese charaeter representations can effectively learn the semantic information. Characters with similar semantics cluster together in the visualize space. Moreover, the proposed Chinese word segmentation model also achieves a pretty good improvement on precision, recall and f-measure. 展开更多
关键词 local and global context representation learning chinese character representa- tion chinese word segmentation
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International collaboration to promote global health:The 2017 Belt and Road Initiative Global Health International Congress&2017 Chinese Preventive Medicine Association--Chinese Society on Global Health Annual Meeting 被引量:1
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作者 Youfa Wang Xiaomin Sun +8 位作者 Liang Wang Zhongliang Zhou Yu Fang Linyun Zhou Hongwei Cai Xin Qi Tieru Han Guihua Zhuang Hong Yan 《Global Health Journal》 2017年第3期34-43,共10页
With the rapid development of new technologies and global trade and increasing collaboration am ong countries worldwide,public health has become a global issue.Global health,as a new discipline,has been drawing more a... With the rapid development of new technologies and global trade and increasing collaboration am ong countries worldwide,public health has become a global issue.Global health,as a new discipline,has been drawing more attention from both academ ia and governments.The Belt and Road Initiative(BRI),proposed by China in 2013,aimed to prom ote trade and resource exchange,including education,research,and health issues,with over 60 countries in Asia,Africa,and Europe.The BRI provides good opportunities for involved countries to address health problems jointly as well.In response to the BRI and to promote international collaboration on global health issues,"The 2017 Belt and Road Initiative Global Health International Congress&2017 Chinese Preventive M edicine Association-Chinese Society on Global Health Annual Meeting"was held on Septem ber 24-27,2017 in Xi’an,China.Thus far,this is the largest high-quality international conference held in China that focused on the BRI global health issues.This article summarized the background,key sessions and topics covered during the congress,and important events,and highlights different perspectives of the BRI and global health by invited experts from China and abroad.The conference included 14 sessions(three keynote speech forums and ten scientific sessions and a research poster session)and about 100 speakers,around 40 of which were leading experts outside of China.All the major sessions were held in English.More than 40 leaders and experts of health sectors from 13 countries presented their work in the congress.Approximately 400 delegates from 29 countries attended the congress.Delegates had extensive discussions about global health related issues,future cooperation and development in global health.The congress fostered international exchange and collaboration. 展开更多
关键词 global HEALTH the BELT and ROAD INITIATIVE China chinese Preventive Medicine ASSOCIATION chinese Society on global HEALTH
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The Conception of the Contemporary Chinese Opera Music Score Database 被引量:1
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作者 Xiaojuan Chen 《Journal of Contemporary Educational Research》 2020年第1期23-26,共4页
Music score are the carrier of musical works,and Chinese Opera is an important part of traditional Chinese folk music.The enduring transmission method of music is an oral tradition,and only a few operatic scores(such ... Music score are the carrier of musical works,and Chinese Opera is an important part of traditional Chinese folk music.The enduring transmission method of music is an oral tradition,and only a few operatic scores(such as Kunqu Opera,Peking Opera,etc.)have been published before 1949.It was only in the 1950s where the surge of music specialists in the workforce has initiated an effort to record operatic works,resulting in the publication of Chinese Opera and vocal music.After the 1980s,various operatic texts were found stacked on top of each other.In particular,during the Seventh Five-Year Plan key scientific research project of the National Philosophy and Social Sciences,the“Chinese Opera Music Integration”series was founded to compile a comprehensive collection of vocal scores from various operas.By creating a database,a large number of rich resources on opera music can be accessed when all of its information and classification are compiled into the database.By providing the function of searching and browsing some of the vocal scores and images online,its significance is not only limited to providing complete access to operatic works but also promotes the development of academic research in opera music. 展开更多
关键词 MUSIC SCORE chinese opera DATABASE
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The“going global”of Chinese Fantasy Fiction through the Internet:Using I Shall Seal the Heavens on Wuxiaworld.com as an Example 被引量:1
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作者 Jiang Manxian Lu Qiaodan 《Contemporary Social Sciences》 2021年第1期104-122,共19页
In the 21st century,Chinese online fantasy fiction is gaining popularity overseas.Lai Jingping,a Chinese-American widely known online as RWX,inspired by the popularity of his translation of a Chinese fantasy fiction,C... In the 21st century,Chinese online fantasy fiction is gaining popularity overseas.Lai Jingping,a Chinese-American widely known online as RWX,inspired by the popularity of his translation of a Chinese fantasy fiction,Coiling Dragon,established a website called Wuxiaworld.com to disseminate Chinese fantasy culture.Now it has become the largest website in the world to translate these kinds of works.This paper,in order to explore the advantages of Wuxiaworld.com,examines the translation landscape and its trends as presented on this website,and further analyzes the translation of fiction and interactive platforms using I Shall Seal the Heavens,one of the stories on the website,as an example.Our study,through text analysis and data collection,found that Wuxiaworld.com is good at hyperlink-aided translations,and has translation awareness based on the analysis of covers,synopses and glossaries;foreignization is the main translation strategy when it comes to the fantasy terms in I Shall Seal the Heavens,while annotation in text as well as hyperlinks in the forms of text,pictures and music are adopted for cultural compensation;interactive platforms,such as comments,forums and announcements,are conducive to improving translation quality and stimulating readers’enthusiasm for these translations and Chinese culture. 展开更多
关键词 translation of chinese fantasy fiction online fiction Wuxiaworld.com DISSEMINATION “going global”of chinese culture
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The Comparison of Chinese and Western Cultures from the Perspective of Chinese Culture “Going Global”: With Confucius and Socrates’ Thoughts as Examples
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作者 Xie Caihong 《学术界》 CSSCI 北大核心 2019年第4期226-235,共10页
Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread ... Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread of Chinese culture.Therefore,the spread of Chinese Confucian thought abroad is also the key to Chinese culture “going global”.However,there are some cultural hinders between China and the West due to the differences in cultures.On the basis of summarizing Confucius and Socrates’ thoughts,this paper analyzes their essence of thoughts by contrast,which represent the eastern and Western cultures respectively.From the perspective of cross-cultural communication,the paper adopts the methods of multiculturalism,criticism and down-to-earth attitudes to deal with Chinese and Western cultures in order to make Chinese go global and share China’s wisdom with the world. 展开更多
关键词 chinese culture GOING global Confucianism the COMPARISON of chinese and Western cultures multiculturalism criticism and inheritance
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On the Strategic Paths of the Going Global Strategy of Chinese Literature
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作者 He Hongli 《学术界》 CSSCI 北大核心 2018年第8期259-267,共9页
The going global strategy of Chinese literature is a vital part of the going global strategy of Chinese culture. In recent years,the Chinese government has launched and strongly supported a series of activities and pr... The going global strategy of Chinese literature is a vital part of the going global strategy of Chinese culture. In recent years,the Chinese government has launched and strongly supported a series of activities and projects to promote this strategy,but little effect has been produced. Starting from analyzing the predicament and reasons of the current strategy,the essay suggests four strategic paths: enhancing the overall strength of the country to promote the international influence of Chinese culture,strengthening cultural awareness and cultural introspection,integrating the nationality and cosmopolitan of literature and establishing a market-oriented literary translation mechanism. 展开更多
关键词 GOING global of chinese LITERATURE strategic path international influence of chinese culture CULTURAL AWARENESS and INTROSPECTION translation mechanism
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Empathy and Cognitive Schema:The Ways of Chinese Culture Going Global Reconsidered
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作者 Zhu Yushuang Qi Tao 《学术界》 CSSCI 北大核心 2020年第9期209-218,共10页
In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the ... In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture. 展开更多
关键词 chinese culture going global EMPATHY cognitive schema REFLECTIONS strategies
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Chinese Brands Need to Tell Good Brand Stories for "Going Global"
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作者 Qi Li 《China's Foreign Trade》 2017年第6期50-51,共2页
Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innov... Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation, 展开更多
关键词 chinese Brands Need Tell Good Brand Stories "Going global
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On the Global Significance of XI Jinping's Thought on Socialism with Chinese Characteristics for a New Era
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《华东师范大学学报(哲学社会科学版)》 CSSCI 北大核心 2018年第3期173-177,共5页
XI Jinping's thought on socialism with Chinese characteristics for a new era contains Chinesewisdom for the development of socialism in the world,Chinese experience of realizing modernization in adeveloping country... XI Jinping's thought on socialism with Chinese characteristics for a new era contains Chinesewisdom for the development of socialism in the world,Chinese experience of realizing modernization in adeveloping country,and Chinese solution to the global governing. It clarifies the theoretical puzzlement of "theend of history","the clash of civilizations"and "Western centrism",so that it plays an important role inhuman intellectual history. Therefore,one should adopt an international vision and a global perspective tounderstand and evaluate the theoretical significance and practical value of XI Jinpings thought on socialismwith Chinese characteristics for a new era. 展开更多
关键词 XI Jinping’s THOUGHT on SOCIALISM with chinese characteristics for a new era chinesewisdom global SIGNIFICANCE
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