On the Strategic Paths of the Going Global Strategy of Chinese Literature

The going global strategy of Chinese literature is a vital part of the going global strategy of Chinese culture. In recent years,the Chinese government has launched and strongly supported a series of activities and projects to promote this strategy,but little effect has been produced. Starting from analyzing the predicament and reasons of the current strategy,the essay suggests four strategic paths: enhancing the overall strength of the country to promote the international influence of Chinese culture,strengthening cultural awareness and cultural introspection,integrating the nationality and cosmopolitan of literature and establishing a market-oriented literary translation mechanism.

China’s Africa Policy:the Interplay Between Continent-Based Policy and Global Strategy

Valerie Hansen,a historian of Yale University,put forward in the book The Year 1000:When Explorers Connected the World and Globalization Began that the beginning of globalization was marked by the Vikings’landing in North America in A.D.1000.Why cannot the global expansion and continuous migration of Africans be defined as globalization?

＂Going Global＂ Strategies of Chinese Culture from the Audience＇ s Perspective

This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.

Some Thoughts on the Going Global Strategy for China's Aerospace Industry

In light of economic globalization and the international economic landscape that has been changed by the global financial crisis,China's economy has already been completely integrated into the global economy.The Chinese enterprises face fierce competition not only internationally as they pursue a "going global" strategy,but also in the domestic market from foreign companies.Therefore,to make their business operations international is not an option,but a must.Entergrises must cultivate international strategic thinking and an international vision,learn to use international resourcrs and markets,optimize resource distribution,develop advantages,and raise their core competiveness.

The“going global”of Chinese Fantasy Fiction through the Internet:Using I Shall Seal the Heavens on Wuxiaworld.com as an Example

In the 21st century,Chinese online fantasy fiction is gaining popularity overseas.Lai Jingping,a Chinese-American widely known online as RWX,inspired by the popularity of his translation of a Chinese fantasy fiction,Coiling Dragon,established a website called Wuxiaworld.com to disseminate Chinese fantasy culture.Now it has become the largest website in the world to translate these kinds of works.This paper,in order to explore the advantages of Wuxiaworld.com,examines the translation landscape and its trends as presented on this website,and further analyzes the translation of fiction and interactive platforms using I Shall Seal the Heavens,one of the stories on the website,as an example.Our study,through text analysis and data collection,found that Wuxiaworld.com is good at hyperlink-aided translations,and has translation awareness based on the analysis of covers,synopses and glossaries;foreignization is the main translation strategy when it comes to the fantasy terms in I Shall Seal the Heavens,while annotation in text as well as hyperlinks in the forms of text,pictures and music are adopted for cultural compensation;interactive platforms,such as comments,forums and announcements,are conducive to improving translation quality and stimulating readers’enthusiasm for these translations and Chinese culture.

The Comparison of Chinese and Western Cultures from the Perspective of Chinese Culture “Going Global”: With Confucius and Socrates’ Thoughts as Examples

Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread of Chinese culture.Therefore,the spread of Chinese Confucian thought abroad is also the key to Chinese culture “going global”.However,there are some cultural hinders between China and the West due to the differences in cultures.On the basis of summarizing Confucius and Socrates’ thoughts,this paper analyzes their essence of thoughts by contrast,which represent the eastern and Western cultures respectively.From the perspective of cross-cultural communication,the paper adopts the methods of multiculturalism,criticism and down-to-earth attitudes to deal with Chinese and Western cultures in order to make Chinese go global and share China’s wisdom with the world.

Empathy and Cognitive Schema:The Ways of Chinese Culture Going Global Reconsidered

In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.

Chinese Brands Need to Tell Good Brand Stories for ＂Going Global＂

Under the national wave of ＂going global＂, more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation,

Issues of Chinese Culture Going Global in the Era of Big Data and Wireless Internet

In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.

Study on the "Going out" Strategy in Reform of the Supply Front for Agriculture

The three rural issues have been always valued by all circles. At present,the main conflict of agriculture in China has been changed from insufficient total amount to structural conflict. Thus,deeply promoting the reform of agricultural supply front has become a primary work in rural areas. It is required to follow the national grain security strategy based on domestic supply and moderate imports,to ensure production capacity. Besides,China should make full use of domestic and foreign markets and resources to protect the domestic agricultural consumption demand,which is favorable for resolving the current structural conflict and also favorable for sustainable agricultural development.

Comparison of Global Governance Strategies of China and the United States

With the profound changes taking place in the international power structure and the accelerated changes occurring in the world that have not been seen in a century,the discord between China and the United States(US)in the realm of global governance is becoming increasingly prominent.Moreover,the raging COVID-19 pandemic has aggravated the divergences between the two countries in terms of global governance strategy.Since the end of World War II,although the diplomatic strategies of the US and their implementation have varied from administration to administration,such strategies have generally been defined by the US desire for hegemony in global governance.China’s engagement in global governance,by contrast,has undergone twists and turns,and its strategies and policies have kept pace with the times,which has gradually led to a global governance strategy that highlights extensive consultation,joint contribution,and shared benefits.The divergences between China and the US in terms of global governance strategy are embodied in governance values,areas,and approaches,relations among governance entities,and balance between national and global governance,which have resulted mainly from the two countries’different cultural backgrounds,historical traditions,realistic goals,and national strength.In the context of intensifying competition among major countries today,these strategic divergences between China and the US have exerted a profound impact on global governance cooperation and the reform of the global governance system,and exacerbated the fragmentation of global governance and the competition over leadership.Therefore,a comparison of the global governance strategies pursued by China and the US will help enhance mutual understanding,avoid confrontation and conflict,properly manage disagreements,and promote a healthy and stable development of bilateral relations between China and the US.

Positive Perceptions of China Going Global

An international survey released on January 22 reported that the global public generally has positive views of Chinese companies developing overseas as they become a major innovative force in the world.

Path Analysis of the “Go Global” Strategy of Chinese Culture——Thoughts about the Promotion of Chinese Film

Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going global and exploring a new stage and new forms.Therefore,the'Go Global'strategy has become the only path for Chinese film to pursue development and secure a footing in the international film industry and an indisputable fact that the academic circle is studying.This paper will discuss the opportunities and challenges faced by Chinese film in the new era from the angle of the cultural significance and reflection of its going global,and will,through SWOT analysis and in-depth study,try to find the paths and tactics truly suitable for Chinese film in that process.

The Expanded Presence of Chinese Companies on the European Market as a Practical Realization of the ＂Go Global＂ Strategy

The article presents the phenomenon of the Chinese companies＇ expansion in Europe as a result of the implementation of the government＇s strategy ＂Go Global＂, including the nature of this expansion, the scale, premises, as well as the possible consequences. The first part of the article is devoted to the analysis of assumptions and instruments of＂Go Global＂ strategy used to strengthen the government＇s initiatives aimed at encouraging the national entrepreneurs to open up and conduct business internationally. Further in the article the dominant forms and directions of Chinese companies＇ expansion on the European market have been presented, followed by the analysis of the impact of Chinese economy on its major foreign investment partners during the current economic slowdown. The basis of the analysis made by the author was data obtained from the statistical bases （Eurostat） and reports of the Research Institutes for China Studies （Rhodium Group, Thomson Reuters）. This is allowed to illustrate the development of Chinese expansion on the European market during the years 1999-2015. A significant increase in the activity of the Chinese capital in Europe could be seen in recent years. The development of relations between European countries and China is taking place not only in economic, but also in political and cultural dimension. This was reflected, among others, in activating of the trade activities between EU and China, the level of which increased greatly in years 1990-1999 from EUR 15,9 bn to EUR 72,2 bn, to reach a value of EUR 428,3 bn in 2011, making EU the most important trading partner of China. It should be emphasized that the European market has become the largest after Asian market, in terms of industry diversification of Chinese investment, where Chinese companies are investing in industries such as： raw materials, infrastructure automotive, chemicals and renewable energy.

The Roadmap for Lenovo to Go Global——A Case study of Lenovo Group Strategies

I.Lenovo: refocus on PC operation On December 8th, 2004, Lenovo consummated a deal with IBM whereby Lenovo was to acquire IBM’s desktop and laptop PC unit and its R&D and procurement operations worldwide for the sum of US$1.25 billion. On May 1st 2005, Lenovo completed its acquisition of IBM’s PC Unit. "Using an analogy, our enterprise is well likened to a tortoise but our foreign competitor is more like a rabbit. Instead of racing against the rabbit heads-on, we would rather ride on its back and let it carry us forward," said former Lenovo Chairman Liu Chuanzhi.

Chinese NGOs Going Global: Status quo and Challenges

Status quo Only a small percentage of China’s mainland NGOs are foreign-related organizations with international practice. According to the Development Report of Social Service issued by Ministry of Civil Affairs in 2011, there are 582 foreign-related NGOs, accounting for 0.13% of the total 4.62 million NGOs; there are 519

Micro,Small,and Medium Enterprises’Cross-Border Business Strategies

This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important pathways for many MSMEs to achieve growth and competitive advantage. Firstly, the paper outlines the concept and characteristics of cross-border MSMEs, as well as the analysis of their operational environment in the context of globalization, including political, economic, social, technological, environmental, and legal factors. Secondly, the paper proposes operational strategies for cross-border MSMEs, including international market selection and positioning, cross-border marketing strategies, supply chain management, cross-border financial management, and cross-border risk management. Finally, the paper summarizes the importance of effectively implementing these strategies for cross-border MSMEs to seize international market opportunities, reduce operational risks, and enhance competitiveness and profitability.

Going Global

ZHU Yuqing, a veteran movie critic in Beijing, was pleasantly surprised by China＇s 2017 box office suc cess. On September 4, the revenue hit 40 billion yuan （$6.11 billion）, 69 days earlier than it took to reach the same figure last year.

Co-translation Strategy for Chinese Culture Going-out in View of the West Learning during the Second Translation Climax in Chinese History

Co-translation is a translation model has been thoughout the whole translation history,and a new co-translation modelemerged in the second translation climax of Chinese history—"Oral Interpretation by Foreigners and Written Chinese by ChineseIntellectuals".During this period,the co-translation brought about the"Western Learning"effect,which was a huge driving forceto the development of China at that time.Consequently,concerning the"Chinese Culture’s Going-out Strategy"in current China,the co-translation model can be analogously used as a reference.By investigating related researches and reading relevant litera-ture,it proposed a co-translation strategy that is consistent with"Chinese Culture Going-out"strategy.

Analyzing and Appraising Country Risks What we should know when talking about China Textile's Going abroad Strategy

The new millennium has witnessed the stunning growth of Chinese textile industry, China has become the largest textile producer and textile exporter in the world. With exports of Chinese textile products outnumbered those of all the other nations, various forms of trade frictions against Chinese textile products have arisen.