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融合Mind Map优势助力完善线上线下教学衔接--以园林树木学树种识别教学为例
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作者 刘艺平 贺丹 +1 位作者 李永华 张曼 《高教学刊》 2024年第1期78-81,共4页
疫情当前,线上线下混合式教学已经成为课程教学新模式。树种识别是园林树木学教学的重点和难点,也是教学目的之一。由于课程涉及的树种种类繁多,知识点琐碎,专业术语抽象,再加上课时少任务重,使得教师在教学过程中无法将所有树种的特征... 疫情当前,线上线下混合式教学已经成为课程教学新模式。树种识别是园林树木学教学的重点和难点,也是教学目的之一。由于课程涉及的树种种类繁多,知识点琐碎,专业术语抽象,再加上课时少任务重,使得教师在教学过程中无法将所有树种的特征逐一讲解到,学生在学习过程中也容易混淆,无法有效吸收知识点。因此,在课程的教学改革中,通过引入Mind Map帮助厘清知识框架,优化知识结构,搭建知识关联,不仅使教师授课过程更顺畅,而且能够激发学生在线学习的兴趣,促使学生养成“整理知识点”的良好习惯,使学习效率大幅度提高,从而创建高效的线上课堂,有效巩固混合式教学的教学效果。 展开更多
关键词 线上线下 园林树木学 mind Map 树种识别 混合式教学
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基于Mind+软件的口罩识别与无接触测温装置研究与设计
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作者 苏继恒 冉涛 +2 位作者 王迎辉 白曦龙 宋领赟 《电子设计工程》 2024年第16期1-6,共6页
为了减轻疫情防控中工作人员的负担,降低交叉感染的风险,提高防疫工作效率,设计了一种使用Mind+编程的口罩识别与无接触测温装置。该装置以Arduino作为控制平台,采用HuskyLens模块进行口罩识别,使用非接触式温度传感器MLX90614来测量人... 为了减轻疫情防控中工作人员的负担,降低交叉感染的风险,提高防疫工作效率,设计了一种使用Mind+编程的口罩识别与无接触测温装置。该装置以Arduino作为控制平台,采用HuskyLens模块进行口罩识别,使用非接触式温度传感器MLX90614来测量人体表面温度。该装置经过多次测试,口罩识别准确率为95.83%,温度测量的平均相对误差为0.46%,能够自动检查出未正确佩戴口罩或者体温异常的通行人员,并发出报警信号,禁止其入内。从而有效地减少防疫人员的工作量,降低防疫成本。 展开更多
关键词 ARDUINO 口罩识别 无接触式测温 mind+
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基于Mind+编程软件的“光照条件影响光合作用强度”实验的改进与创新
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作者 钟磊发 张锋 《生物学教学》 北大核心 2024年第7期55-58,共4页
在探究“光照条件”对光合作用强度影响的实验中,对光照强度、光质和光照时间等变量的精准控制是实验成败的关键因素。利用Mind+编程软件,实现256种光照强度的变化;在提高光质纯度的同时,实现70种光质的选择;探究任意频闪频率对光合作... 在探究“光照条件”对光合作用强度影响的实验中,对光照强度、光质和光照时间等变量的精准控制是实验成败的关键因素。利用Mind+编程软件,实现256种光照强度的变化;在提高光质纯度的同时,实现70种光质的选择;探究任意频闪频率对光合作用强度的影响。本实验实现跨学科融合,体现了探究实验的科学性、实用性和创新性。 展开更多
关键词 mind+编程 光照强度 光质 频闪频率 光合作用强度
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Mindfulness and mindful parenting:Strategies for preschoolers with behavioral issues
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作者 Yan Zeng Jun-Wen Zhang Jian Yang 《World Journal of Clinical Cases》 SCIE 2024年第31期6447-6450,共4页
The behavior issues of preschoolers are closely related to their parents'parenting styles.This editorial discusses the value and strategies for solving behavior issues in preschoolers from the perspectives of mind... The behavior issues of preschoolers are closely related to their parents'parenting styles.This editorial discusses the value and strategies for solving behavior issues in preschoolers from the perspectives of mindfulness and mindful parenting.We expect that upcoming studies will place greater emphasis on the behavioral concerns of preschoolers and the parenting practices that shape them,particularly focusing on proactive interventions for preschoolers'behavioral issues. 展开更多
关键词 mindFULNESS mindful parenting PRESCHOOLERS Behavioral issues Parenting strategies
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Text Difficulty,Working Memory Capacity and Mind Wandering During Chinese EFL Learners’Reading
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作者 Xianli GAO Li LI 《Chinese Journal of Applied Linguistics》 2024年第3期433-449,525,共18页
This experimental study investigated how text difficulty and different working memory capacity(WMC)affected Chinese EFL learners’reading comprehension and their tendency to engage in task-unrelated thoughts,that is,m... This experimental study investigated how text difficulty and different working memory capacity(WMC)affected Chinese EFL learners’reading comprehension and their tendency to engage in task-unrelated thoughts,that is,mind wandering(MW),in the course of reading.Sixty first-year university non-English majors participated in the study.A two-factor mixed experimental design of 2(text difficulty:difficult and simple)×2(WMC:high/large and low/small)was employed.Results revealed that 1)the main and interaction effects of WMC and text difficulty on voluntary MW were significant,whereas those on involuntary MW were not;2)while reading the easy texts,the involuntary MW of high-WMC individuals was less frequent than that of low-WMC ones,whereas while reading the difficult ones,the direct relationship between WMC and involuntary MW was not found;and that 3)high-WMC individuals had a lower overall rate of MW and better reading performance than low-WMC individuals did,but with increasing text difficulty,their rates of overall MW and voluntary MW were getting higher and higher,and the reading performance was getting lower and lower.These results lend support to WM theory and have pedagogical implications for the instruction of L2 reading. 展开更多
关键词 text difficulty working memory capacity reading mind wandering voluntary mind wandering involuntary mind wandering reading comprehension
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Mindfulness Facets and Psychological Well-Being among Meditators:Serenity as a Mediating Process
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作者 Rebecca Y.M.Cheung Iris Yili Wang Elsa Ngar-Sze Lau 《International Journal of Mental Health Promotion》 2024年第3期177-187,共11页
Guided by the theoretical processes of mindfulness and psychological well-being,this study examined serenity as a mediator between mindfulness facets and psychological well-being,as indexed by depressive symptoms and ... Guided by the theoretical processes of mindfulness and psychological well-being,this study examined serenity as a mediator between mindfulness facets and psychological well-being,as indexed by depressive symptoms and life satisfaction.Participants were 133 mindfulness practitioners who took part in a 3-day transnational meditation event in Hong Kong.Upon informed consent,participants completed a self-report questionnaire.The findings from structural equation modeling showed that serenity mediated the relation between two facets of mindfulness,including describing and nonreacting to inner experience,and life satisfaction.Serenity also mediated the relation between the mindfulness facet of describing and depressive symptoms.Direct associations were indicated between two mindfulness facets,including observing and nonjudging of inner experience,and depressive symptoms.Taken together,the findings revealed mindfulness facets as major correlates of serenity and psychological outcomes among Chinese meditation practitioners.To foster psychological well-being,researchers,educators,and practitioners should pay attention to the role of serenity,describing,and nonreacting to inner experience in mental health. 展开更多
关键词 Depressive symptoms mindFULNESS mindfulness practitioners satisfaction with life SERENITY
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Identifying Brand Consistency by Product Differentiation Using CNN
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作者 Hung-Hsiang Wang Chih-Ping Chen 《Computer Modeling in Engineering & Sciences》 SCIE EI 2024年第7期685-709,共25页
This paper presents a new method of using a convolutional neural network(CNN)in machine learning to identify brand consistency by product appearance variation.In Experiment 1,we collected fifty mouse devices from the ... This paper presents a new method of using a convolutional neural network(CNN)in machine learning to identify brand consistency by product appearance variation.In Experiment 1,we collected fifty mouse devices from the past thirty-five years from a renowned company to build a dataset consisting of product pictures with pre-defined design features of their appearance and functions.Results show that it is a challenge to distinguish periods for the subtle evolution of themouse devices with such traditionalmethods as time series analysis and principal component analysis(PCA).In Experiment 2,we applied deep learning to predict the extent to which the product appearance variation ofmouse devices of various brands.The investigation collected 6,042 images ofmouse devices and divided theminto the Early Stage and the Late Stage.Results show the highest accuracy of 81.4%with the CNNmodel,and the evaluation score of brand style consistency is 0.36,implying that the brand consistency score converted by the CNN accuracy rate is not always perfect in the real world.The relationship between product appearance variation,brand style consistency,and evaluation score is beneficial for predicting new product styles and future product style roadmaps.In addition,the CNN heat maps highlight the critical areas of design features of different styles,providing alternative clues related to the blurred boundary.The study provides insights into practical problems for designers,manufacturers,and marketers in product design.It not only contributes to the scientific understanding of design development,but also provides industry professionals with practical tools and methods to improve the design process and maintain brand consistency.Designers can use these techniques to find features that influence brand style.Then,capture these features as innovative design elements and maintain core brand values. 展开更多
关键词 Machine learning product differentiation brand consistency principal component analysis convolutional neural network computer mouse
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Mediating Effect of Mindfulness,Self-Esteem and Psychological Resilience in the Relation between Childhood Maltreatment and Life Satisfaction
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作者 He Zhong Yaping Zhou +1 位作者 Chenwei Liu Yintao Cao 《International Journal of Mental Health Promotion》 2024年第6期481-489,共9页
Childhood maltreatment,as a typical early adverse environment,is known to have a negative impact on one’s life satisfaction.Mindfulness,on the other hand,may serve as a protective factor.This study explored the media... Childhood maltreatment,as a typical early adverse environment,is known to have a negative impact on one’s life satisfaction.Mindfulness,on the other hand,may serve as a protective factor.This study explored the mediating role of mindfulness and its related variables–positive thoughts,psychological resilience and self-esteem.In order to testify the mechanism,we administered Childhood Trauma Questionnaire(CTQ),Satisfaction with Life Scale(SWLS),Mindful Attention Awareness Scale(MAAS),Connor–Davidson Resilience Scale(CD-RISC)and Rosenberg Self-Esteem Scale(RSES)to a non-clinical sample of Chinese university students(N=1021).The results indicated that positive thoughts did not mediate the relationship between childhood maltreatment and life satisfaction,but self-esteem(β=−0.194,95%CI=[−0.090,−0.040])and psychological resilience(β=−0.063,95%CI=[−0.059,−0.020])mediated the relationship,as well as the“mindfulness-selfesteem”(β=−0.061,95%CI=[−0.287,−0.126])and“mindfulness-psychological resilience”(β=−0.035,95%CI=[−0.115,−0.034]).The results of this study were helpful to understand the relationship between childhood maltreatment and life satisfaction and provided a theoretical basis for the development of mindfulness intervention programs from the perspective of positive psychology. 展开更多
关键词 mindFULNESS childhood maltreatment life satisfaction SELF-ESTEEM RESILIENCE
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The Effects of Mindfulness-Based Interventions on Symptoms of Mild Traumatic Brain Injury:A Systematic Review
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作者 Qiqi Feng Zhijian Huang +1 位作者 Yanqiu Wang Bin Wang 《International Journal of Mental Health Promotion》 2024年第6期417-428,共12页
Mindfulness-based interventions(MBIs)are emerging non-pharmacological treatments for mild traumatic brain injury(mTBI).In this systematic review,the authors aimed to evaluate the potential efficacy of MBIs to provide ... Mindfulness-based interventions(MBIs)are emerging non-pharmacological treatments for mild traumatic brain injury(mTBI).In this systematic review,the authors aimed to evaluate the potential efficacy of MBIs to provide recommendations for treating patients with mTBI.We searched of the English literature on MBIs for patients with mTBI as of 01 September,2023,using the PubMed,Web of Science,PsycINFO,and Scopus databases.One author performed data extraction and quality scoring of the included literature according to the proposed protocol,and another conducted the review.The review was not registered.A total of 11 studies met the final inclusion criteria,5 of which involved military personnel(veterans).MBIs covered in this review include goal-oriented attention self-regulation(GOALS),mindfulness-based stress reduction(MBSR),acceptance and commitment therapy(ACT),and so on.Research shows that MBSR mainly reduces mental fatigue symptoms in mTBI patients,and GOALS tend to improve their cognitive function.The effect of MBIs on psychological symptoms needs further exploration.Other studies,such as mindfulness-based group therapy and intervention studies targeting mTBI military personnel,are relatively sparse.MBIs have specific effects on mental fatigue and cognitive dysfunction in patients with mTBI.However,the effect on psychological distress and the sustained effectiveness across all symptoms still need further exploration.Considering the particularity of military personnel suffering from mTBI,researchers need to do more intervention studies targeting mTBI military personnel.Therefore,the design of future MBIs trials for mTBI patients’needs to take into account all the factors,such as different populations and severity of traumatic brain injury,to verify the effectiveness of MBIs in alleviating mTBI symptoms and explore the mechanism of intervention. 展开更多
关键词 mindFULNESS traumatic brain injury MILD
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Mindfulness training in medical education as a means to improve resilience,empathy,and mental health in the medical profession
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作者 Edison Iglesias de Oliveira Vidal Luiz Fernando Alvarenga Ribeiro +1 位作者 Marco Antonio de Carvalho-Filho Fernanda Bono Fukushima 《World Journal of Psychiatry》 SCIE 2024年第4期489-493,共5页
The high rates of depression,burnout,and increased risk of suicide among medical students,residents,and physicians in comparison with other careers signal a mental health crisis within our profession.We contend that t... The high rates of depression,burnout,and increased risk of suicide among medical students,residents,and physicians in comparison with other careers signal a mental health crisis within our profession.We contend that this crisis coupled with the inadequate acquisition of interpersonal skills during medical education results from the interaction between a challenging environment and the mental capital of individuals.Additionally,we posit that mindfulness-based practices are instrumental for the development of major components of mental capital,such as resilience,flexibility of mind,and learning skills,while also serving as a pathway to enhance empathy,compassion,self-awareness,conflict resolution,and relational abilities.Importantly,the evidence base supporting the effectiveness of mindfulness-based interventions has been increasing over the years,and a growing number of medical schools have already integrated mindfulness into their curricula.While we acknowledge that mindfulness is not a panacea for all educational and mental health problems in this field,we argue that there is currently an unprecedented opportunity to gather momentum,spread and study mindfulness-based programs in medical schools around the world as a way to address some longstanding shortcomings of the medical profession and the health and educational systems upon which it is rooted. 展开更多
关键词 mindFULNESS Medical education Mental capital Mental health Medical students RESILIENCE
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Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry
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作者 Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage Himendra Balalle 《Open Journal of Applied Sciences》 2024年第9期2661-2678,共18页
Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the ef... Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities. 展开更多
关键词 Artificial Intelligence Emotional branding Personal branding Music Industry Dynamic brand Image Audience Perception Machine Learning Real-Time Emotional Responses
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Cognitive dissonance and mindset perturbations during crisis:“ecosocio-psycho-somatic”perspectives
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作者 Felix Tretter Henriette Löffler-Stastka 《World Journal of Psychiatry》 SCIE 2024年第2期215-224,共10页
Mandatory and restrictive health regulations during the corona pandemic caused psychic disorders in many people,which even led to clinically relevant mental disorders.At the same time,there was gradually a polarizatio... Mandatory and restrictive health regulations during the corona pandemic caused psychic disorders in many people,which even led to clinically relevant mental disorders.At the same time,there was gradually a polarization of opinions among the population.In order to improve future pandemic management,an integrative understanding of these psychosocial processes therefore seems useful.Here we start theoretically with the mental effects of inconsistencies of the information environment by referring to concepts such as the theory of cognitive dissonance.In a next step,we use the psychodynamic theory to understand the affective-motivational defense mechanisms underlying these cognitive states and processes.However,a broader theoretical framework of psychoanalysis seems to make sense,because self-referential processing also influences the style of thinking.For this reason,we use a more comprehensive psychological systems theoretical framework model to integrate these different perspectives.This integrative view refers in part to basic knowledge of health psychology regarding the resistance of unhealthy ways of thinking and behaviors and the possibilities for interventions for change.We then extend this model to a broader picture that also covers the relationship between men and their environment.This results in the perspective of a multidimensional socioecological theoretical framework,which as a heuristic reference model and related to other ecological approaches could also be helpful for various theoretical questions for public health,and could provide a better public understanding of health issues.In line with this perspective,we hypothesize that with regard to the coronavirus disease 2019 pandemic,the acceptance of public health narratives could be increased if a more consistent picture of the scientific descriptions and explanations of the pandemic-similar to the model proposed-could be provided,which would enable the understanding of the origin,course and countermeasures,and thus could have positive collective psycho-hygienic effects. 展开更多
关键词 Infodemic Affective-cognitive dissonance Systems model of the mind Socioecological model
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Intensifying International Beauty Brands' Game against China
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作者 Zhang Jing 《China Detergent & Cosmetics》 CAS 2024年第1期27-29,共3页
The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients... The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients and technologies is accelerating.In particular,a number of relevant achievements have been focused on the November 2023 China International Import Expo.Among them,new patented ingredients/technologies launched in the past year accounted for six cases.They include Shiseido’s Neomyone,Unilever’s Glutathione meta-technology,Amore Pacific's Fonoin,Estee Lauder's Sertiin Age Reversal Technology,Kose’s IPS cell research technology,and Procter&Gamble’s OLAY’s“Collagen Visualization”technology,etc.. 展开更多
关键词 brand BEAUTY PATENT
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Helping Chinese Brands Go Global
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作者 《China Today》 2024年第7期60-61,共2页
The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(IC... The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(ICC)of the China Advertising Association devoted to assisting Chinese brands go international.Its first activity was held at Huawei's headquarters in Shenzhen,aimed at helping the internationalization of Chinese brands. 展开更多
关键词 brand ENTERPRISES devoted
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Regional Brand and High-quality Development of Fruits in Ethnic Areas of the Yangtze River Economic Belt under the Greater Food Approach
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作者 Li GAO Jianjun ZHANG +2 位作者 Yuanpeng SUN Zhiyang LIU Zhiguo SUN 《Asian Agricultural Research》 2024年第3期1-7,共7页
Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization.T... Establishing the Greater Food Approach and promoting the Yangtze River Economic Belt s national major regional development strategy can better support and serve the agricultural power and Chinese-style modernization.This paper introduces the characteristics of fruit industry in 16 autonomous prefectures and 47 autonomous counties under the jurisdiction of the Yangtze River Economic Belt.It studies the intellectual property resources of brand marks from the aspects of geographical indications,collective trademarks,certification trademarks,well-known trademarks in China and national design patents,and analyzes the main problems of brand and high-quality development of fruit industry in these ethnic autonomous areas.Finally,it puts forward some strategies,such as improving the protection of intellectual property rights of geographical indications,using intellectual property rights of brand signs,building modern seed industry upgrading project,drawing lessons from the experience of thousand villages demonstration project,ensuring that large-scale poverty does not occur,and building a diversified food supply system. 展开更多
关键词 GREATER FOOD APPROACH Fruit industry Regional brand The Yangtze River Economic Belt ETHNIC areas
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Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory
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作者 DONG Xue-mei 《Journal of Literature and Art Studies》 2024年第2期128-132,共5页
This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustra... This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises. 展开更多
关键词 skopos theory brand advertising translation strategies
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Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization:A Case Study of Honeysuckle Industry of Mashan County
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作者 Shaohong MO 《Meteorological and Environmental Research》 2024年第4期66-70,共5页
The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job... The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job in building agricultural product brands under the background of rural revitalization?This paper takes the honeysuckle industry in Mashan County,Nanning as a case study for comprehensive analysis,forming a driving force for the high-quality development of characteristic agricultural industries. 展开更多
关键词 Rural revitalization Local specialty agricultural products brand construction HONEYSUCKLE
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A Study on the Influence of Patterned Logo Design on Brand Image-Focused on the Li Ning Brand
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作者 ZHAO Manman Jeong Eui-tae 《Cultural and Religious Studies》 2024年第6期375-387,共13页
In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The pur... In today’s flood of information,people mainly rely on visual information to recognize brands.Pattern logo design is a representative brand image and directly affects consumers’brand impression and perception.The purpose of this study is to examine the characteristics of the Li Ning brand and the effect of pattern logo design on the brand image.Specifically,it is to provide practical guidelines for brand management and design by analyzing the effects on brand perception,emotional connection,and consumer behavior.For the scope of the study,seven brands are selected for analysis of famous brand cases at home and abroad.The research method is to design a patterned logo suitable for brand characteristics through literature review,empirical research,and detailed analysis of the overall style characteristics of the current Li Ning brand.The research content first analyzes the role of pattern logo design in terms of brand perception,brand perception,and brand sensitivity.Subsequently,the evolution and effect of the Li Ning brand in logo design are examined,and details are discussed in combination with the color and shape of the logo pattern.Finally,by presenting some suggestions and optimized design plans that fit the characteristics and trends of the Li Ning brand,the brand image and market competitiveness can be improved.According to the research results,first,the color,shape,and other factors of brand pattern logo design are closely related to brand image.Second,pattern logo design has a significant influence on consumer attitudes and purchase intentions.Third,consumers are more interested in the design of a patterned logo with high brand awareness.This study has a certain significance in that it reveals the mechanism by which pattern logo design affects brand image and provides useful ideas and suggestions for brand design and marketing. 展开更多
关键词 pattern graphic design logo design brand image
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Research on the Innovative Decisions of Supermarket Private Brands and Designated Manufacturers
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作者 Jia Chen 《Proceedings of Business and Economic Studies》 2024年第1期111-116,共6页
One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as signif... One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market. 展开更多
关键词 SUPERMARKET Private brand brand manufacturer Innovative decisions
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Application of Color Psychology in Korean Brand Identity Design-Etude House
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作者 Jingyao Luo Choi Albort Young 《Cultural and Religious Studies》 2024年第1期24-31,共8页
The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the... The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions. 展开更多
关键词 color psychology brand identity design Etude House Korean cosmetics consumer emotions market performance
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