Perfume commercial,as a form of cultural text and practice,is relatively special in contemporary commercial advertising:The commodity qualities of perfume dictate that perfume advertisements must cater to the sexual f...Perfume commercial,as a form of cultural text and practice,is relatively special in contemporary commercial advertising:The commodity qualities of perfume dictate that perfume advertisements must cater to the sexual fantasies of the audience,and therefore inevitably characterize the mainstream,dominant gender norms.At the same time,perfume commercial,as a unique marketing communication method,also unconsciously influences people’s values through sensory stimulation and emotional rendering.This article explores the connection between perfume and its commercials,sex,and gender,and discusses the generation of meaning in perfume commercials as texts and deconstructs the gender myth implied from the perspectives of representation and myth analysis,ultimately revealing that behind the gender myth of perfume commercials is but a false manifestation of the ideal self-image of the western white bourgeois heterosexuality.展开更多
Different from Greek myth,Chinese myth is scattered among many kinds of ancient books such as The Classic of Mountains and Seas,Chuci,Huainanzi,etc.There is no Chinese classic that records mythology like the Odyssey a...Different from Greek myth,Chinese myth is scattered among many kinds of ancient books such as The Classic of Mountains and Seas,Chuci,Huainanzi,etc.There is no Chinese classic that records mythology like the Odyssey and Iliad.After the 20th century,Chinese scholars began to collect and study myths.In the English world,missionaries began to translate and introduce Chinese myths from the middle and late 19th century,and then Chinese scholars and sinologists have been translating and introducing Chinese myths.At present,the English translation of Chinese mythology has made a lot of achievements,but there are also many misunderstandings.This paper explores the current situation of the English translation of Chinese mythology by analyzing several well-known translations.展开更多
American playwright Shepard’s plays are known for their open endings.The ending of Shepard’s Pulitzer Prize-winning play-Buried Child is intriguing.Some critics see this ending as a sign of the rebirth of American f...American playwright Shepard’s plays are known for their open endings.The ending of Shepard’s Pulitzer Prize-winning play-Buried Child is intriguing.Some critics see this ending as a sign of the rebirth of American families and the revival of American dream.But this article stands on the opposite position to give a negative answer to Haile’s“That may be the sun”(Shephard,1981,p.66)at the end of the play through illustrating Shephard’s authorization and subversion of two important myths in the play,which is a way of parody in postmodern theory.By digging the family scandals and corruption of American families in the play,it is expressed that perhaps the natural world has a chance to be reborn,but not human society under the pathetic and corruptive social background.展开更多
Objective: The main aim of the survey was to assess diabetes treatment-related myths prevalent in the Indian population and if COVID-19 pandemic improved their knowledge about diabetes. Results: The survey was complet...Objective: The main aim of the survey was to assess diabetes treatment-related myths prevalent in the Indian population and if COVID-19 pandemic improved their knowledge about diabetes. Results: The survey was completed by 309 participants;66% did not have diabetes. The responses of people with diabetes and those without diabetes were similar. Survey results of the total population showed that the majority believed that diabetes treatment should start early (92.6%);87.4% believed that the treatment should start within three months of diagnosis with modern medicines;67.3% of the participants felt that allopathic medicines for diabetes were safe, 69.6% believed that if started these medications continue lifelong, and 40.5% thought they damaged all major organs. Insulin was thought to be safe by 65% of the surveyed population;60.8% believed that if they started insulin, they would need it life-long;51.5% thought that insulin was started at the last stage of diabetes;and 58.6% believed that insulin caused kidney damage. A total of 58.6% believed that herbal medicines for diabetes were safer than allopathic;76.4% did not believe that the “diabetic cure” shown through television/newspapers was safe and effective;67.3% did not believe that ayurvedic medicines cured diabetes. Of the surveyed population, 67% felt that their knowledge about diabetes improved during the pandemic and 89.3% knew that PWDs have more serious problems with covid infection. Conclusions: Our survey shows that many diabetes treatment-related myths are prevalent in the Indian population even though the COVID-19 pandemic improved their knowledge about diabetes.展开更多
The surreal space of digital technology development has created an unprecedented utopian mythological world.The virtual reality research started in the 1960s has gradually become a reality with the support of hardware...The surreal space of digital technology development has created an unprecedented utopian mythological world.The virtual reality research started in the 1960s has gradually become a reality with the support of hardware technology.The media mode of observing the world by simulating human eyes with cameras is being replaced by computer simulation technology.The metaverse global vision based on virtual space and sense of time obscures the traditional perspective,and a novel progressive aesthetic category gradual y emerges.Starting with the aesthetic experience of myth brought by digital technology,this paper reviews the history of myth and analyzes the mental image of myth and religion to push the origin of life to a more profound realm.The contemporary“myth”following technological development changes the situation of human cognition of the world,separates the myth from the historical frame and relates it to the contemporary ongoing.展开更多
文摘Perfume commercial,as a form of cultural text and practice,is relatively special in contemporary commercial advertising:The commodity qualities of perfume dictate that perfume advertisements must cater to the sexual fantasies of the audience,and therefore inevitably characterize the mainstream,dominant gender norms.At the same time,perfume commercial,as a unique marketing communication method,also unconsciously influences people’s values through sensory stimulation and emotional rendering.This article explores the connection between perfume and its commercials,sex,and gender,and discusses the generation of meaning in perfume commercials as texts and deconstructs the gender myth implied from the perspectives of representation and myth analysis,ultimately revealing that behind the gender myth of perfume commercials is but a false manifestation of the ideal self-image of the western white bourgeois heterosexuality.
文摘Different from Greek myth,Chinese myth is scattered among many kinds of ancient books such as The Classic of Mountains and Seas,Chuci,Huainanzi,etc.There is no Chinese classic that records mythology like the Odyssey and Iliad.After the 20th century,Chinese scholars began to collect and study myths.In the English world,missionaries began to translate and introduce Chinese myths from the middle and late 19th century,and then Chinese scholars and sinologists have been translating and introducing Chinese myths.At present,the English translation of Chinese mythology has made a lot of achievements,but there are also many misunderstandings.This paper explores the current situation of the English translation of Chinese mythology by analyzing several well-known translations.
文摘American playwright Shepard’s plays are known for their open endings.The ending of Shepard’s Pulitzer Prize-winning play-Buried Child is intriguing.Some critics see this ending as a sign of the rebirth of American families and the revival of American dream.But this article stands on the opposite position to give a negative answer to Haile’s“That may be the sun”(Shephard,1981,p.66)at the end of the play through illustrating Shephard’s authorization and subversion of two important myths in the play,which is a way of parody in postmodern theory.By digging the family scandals and corruption of American families in the play,it is expressed that perhaps the natural world has a chance to be reborn,but not human society under the pathetic and corruptive social background.
文摘Objective: The main aim of the survey was to assess diabetes treatment-related myths prevalent in the Indian population and if COVID-19 pandemic improved their knowledge about diabetes. Results: The survey was completed by 309 participants;66% did not have diabetes. The responses of people with diabetes and those without diabetes were similar. Survey results of the total population showed that the majority believed that diabetes treatment should start early (92.6%);87.4% believed that the treatment should start within three months of diagnosis with modern medicines;67.3% of the participants felt that allopathic medicines for diabetes were safe, 69.6% believed that if started these medications continue lifelong, and 40.5% thought they damaged all major organs. Insulin was thought to be safe by 65% of the surveyed population;60.8% believed that if they started insulin, they would need it life-long;51.5% thought that insulin was started at the last stage of diabetes;and 58.6% believed that insulin caused kidney damage. A total of 58.6% believed that herbal medicines for diabetes were safer than allopathic;76.4% did not believe that the “diabetic cure” shown through television/newspapers was safe and effective;67.3% did not believe that ayurvedic medicines cured diabetes. Of the surveyed population, 67% felt that their knowledge about diabetes improved during the pandemic and 89.3% knew that PWDs have more serious problems with covid infection. Conclusions: Our survey shows that many diabetes treatment-related myths are prevalent in the Indian population even though the COVID-19 pandemic improved their knowledge about diabetes.
文摘The surreal space of digital technology development has created an unprecedented utopian mythological world.The virtual reality research started in the 1960s has gradually become a reality with the support of hardware technology.The media mode of observing the world by simulating human eyes with cameras is being replaced by computer simulation technology.The metaverse global vision based on virtual space and sense of time obscures the traditional perspective,and a novel progressive aesthetic category gradual y emerges.Starting with the aesthetic experience of myth brought by digital technology,this paper reviews the history of myth and analyzes the mental image of myth and religion to push the origin of life to a more profound realm.The contemporary“myth”following technological development changes the situation of human cognition of the world,separates the myth from the historical frame and relates it to the contemporary ongoing.
