现有的运作策略不能实现定制产品的即时交付。在T R IZ创新理论的指导下,通过综合按(传统需求)预测生产实现即时交付和按订单生产实现定制的机理,提出了按个性化需求预测生产的运作策略;为了提高个性化需求预测的准确率,提出了个性化需...现有的运作策略不能实现定制产品的即时交付。在T R IZ创新理论的指导下,通过综合按(传统需求)预测生产实现即时交付和按订单生产实现定制的机理,提出了按个性化需求预测生产的运作策略;为了提高个性化需求预测的准确率,提出了个性化需求预测的七条基本原则,并对传统需求预测和个性化需求预测进行了比较;在此基础上,进一步分析得出了采取按个性化需求预测生产运作策略时实现即时顾客化定制的可能域,实现即时顾客化定制可能域为即时顾客化定制的进一步研究指明了方向;最后对按个性化需求预测生产运作策略进行了案例分析,结果表明该运作策略的可行性。展开更多
Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter...Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter from everywhere outside the region, have culminated in the formation of the present-day industrial cluster in Toyama, the largest in the whole area facing the Sea of Japan. Today an adaptation of the quasi-CRM （customer relationship management） business model of the HML system has proved to be a success in Mongolia. This fact seems to offer the authors some clues for dealing with those problems that healthcare and medical services in Japan and elsewhere are riddled with. In this paper, focusing on the common critical success factors （CSFs） behind the success of the authors＇ prototype HML system and its recent successful application in Mongolia, the authors will analyze these factors from the perspective of CRM. The authors will then clarify the following： （1） the usefulness of the business model for ensuring primary healthcare for people in developing countries; （2） the usefulness in our ubiquitous network society of applying ICT to the HML system; （3） possible contributions that the use of the system can make toward improving the quality of our everyday healthcare and medical services in our prominently aging society; and the authors will also suggest （4） the importance of elevating ＂individual self-medication＂ to ＂community-based self-medication＂.展开更多
In the last years, most of the leader companies have advantages of their CRM （customer relationship management） systems in order to improve their market share. These companies implement CRM systems to get loyal cust...In the last years, most of the leader companies have advantages of their CRM （customer relationship management） systems in order to improve their market share. These companies implement CRM systems to get loyal customer portfolio and maintain the sustainability of it. While they are building CRM strategies, they try to catch business excellence results like valuable marketing opportunities, improve customer value and customer satisfaction. CRM gained prominence as a marketing sub-discipline in the 1990s, fueled by publications like The One to One Future and The Loyalty Effect. Some studies were especially powerful in highlighting the gap between the cost of acquiring customers and retaining them. The quest for competitive advantage and profitability triggered a rush to implement CRM programs in enterprises both large and small in all comers of the globe. Different kinds of studies show that there are some key components which play a critical role in gaining success for companies which use CRM applications. At this situation, these key components are named as critical success factors. Purpose of this study is to find out that how these critical success factors affect results which show company performance. On this direction, critical success factors are defined as independent variable and company performance is defined as dependent variable. A supportive model is suggested. In order to verify proposed model, hypotheses are developed and a survey is applied in automotive sales agents in Turkey. The study is completed with survey results.展开更多
文摘现有的运作策略不能实现定制产品的即时交付。在T R IZ创新理论的指导下,通过综合按(传统需求)预测生产实现即时交付和按订单生产实现定制的机理,提出了按个性化需求预测生产的运作策略;为了提高个性化需求预测的准确率,提出了个性化需求预测的七条基本原则,并对传统需求预测和个性化需求预测进行了比较;在此基础上,进一步分析得出了采取按个性化需求预测生产运作策略时实现即时顾客化定制的可能域,实现即时顾客化定制可能域为即时顾客化定制的进一步研究指明了方向;最后对按个性化需求预测生产运作策略进行了案例分析,结果表明该运作策略的可行性。
文摘Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter from everywhere outside the region, have culminated in the formation of the present-day industrial cluster in Toyama, the largest in the whole area facing the Sea of Japan. Today an adaptation of the quasi-CRM （customer relationship management） business model of the HML system has proved to be a success in Mongolia. This fact seems to offer the authors some clues for dealing with those problems that healthcare and medical services in Japan and elsewhere are riddled with. In this paper, focusing on the common critical success factors （CSFs） behind the success of the authors＇ prototype HML system and its recent successful application in Mongolia, the authors will analyze these factors from the perspective of CRM. The authors will then clarify the following： （1） the usefulness of the business model for ensuring primary healthcare for people in developing countries; （2） the usefulness in our ubiquitous network society of applying ICT to the HML system; （3） possible contributions that the use of the system can make toward improving the quality of our everyday healthcare and medical services in our prominently aging society; and the authors will also suggest （4） the importance of elevating ＂individual self-medication＂ to ＂community-based self-medication＂.
文摘In the last years, most of the leader companies have advantages of their CRM （customer relationship management） systems in order to improve their market share. These companies implement CRM systems to get loyal customer portfolio and maintain the sustainability of it. While they are building CRM strategies, they try to catch business excellence results like valuable marketing opportunities, improve customer value and customer satisfaction. CRM gained prominence as a marketing sub-discipline in the 1990s, fueled by publications like The One to One Future and The Loyalty Effect. Some studies were especially powerful in highlighting the gap between the cost of acquiring customers and retaining them. The quest for competitive advantage and profitability triggered a rush to implement CRM programs in enterprises both large and small in all comers of the globe. Different kinds of studies show that there are some key components which play a critical role in gaining success for companies which use CRM applications. At this situation, these key components are named as critical success factors. Purpose of this study is to find out that how these critical success factors affect results which show company performance. On this direction, critical success factors are defined as independent variable and company performance is defined as dependent variable. A supportive model is suggested. In order to verify proposed model, hypotheses are developed and a survey is applied in automotive sales agents in Turkey. The study is completed with survey results.
