Research on New Media Marketing Strategy of Quzhou Jianglang Mountain Scenic Spot Based on 4R Marketing Theory

With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.

疫情期间非定点医院急诊管理的实践与思考

基于危机管理4R理论进行文献检索,结合医院的实际情况梳理管理难点,制定疫情期间非定点救治综合医院的急诊管理策略和流程。从急诊管理的组织架构、空间划分、诊疗流程、人员管理、院感防控、志愿服务等环节完善优化急诊管理流程,并在具体应用过程中不断调整。2022年3月28日-6月1日上海本轮疫情期间,复旦大学附属中山医院多次单日急诊接诊量超1000人,抢救室留观患者170余人,接诊救护车100余辆。2022年1-4月救护车接诊总量位列上海市第一。疫情期间中山医院在遵守上级部门不同阶段疫情防控相关要求的同时,优化急诊管理策略和流程,很好地保障和满足了急诊患者的就医需求。