A Study on the Pedagogical Application of Chinese New Year Culture in International Chinese Language Education

Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language learning and improve their learning effect through understanding the excellent traditional Chinese culture,at the same time,culture teaching can help to disseminate the Chinese culture and promote the development of a multicultural world.Taking the teaching of Chinese New Year culture as an example,we analyze the current teaching materials involving Chinese New Year culture with high popularity and acceptance,put forward effective teaching methods matching the feasibility of teaching Chinese New Year culture,and then present the specific teaching design of Chinese New Year culture,in order to provide references for the teaching of culture in International Chinese Language Education.

Reshaping the New Paradigm of Classroom Culture Construction in Colleges and Universities

The classroom is an important place for“three guarantees”education.Classroom culture refers to a group culture with both teachers and students as the main body,the classroom space as the carrier,and spiritual connotation as the core.The creation of classroom culture with school characteristics,characteristics of the times,and Chinese characteristics can reflect the aesthetic perspective and value orientation of the school,which has far-reaching significance for the growth of students and their future development.This paper takes the construction of classroom culture in colleges and universities as the research subject,obtains real data,and conducts variable analysis through questionnaire survey and structured interview,with the aim of enriching the educational function of the classroom.It involves how the classroom culture pays attention to the current life,needs,and desires of college and university students,along with the problems and functions that should be improved in the traditional construction.This paper also discusses and reshapes the new paradigm of classroom culture construction in colleges and universities based on the combination of student growth,subject areas,school culture,and advanced technology.

Evolution of Environmental Culture Characteristics in Construction of New Countryside:Case in Beautiful Country of Yuezhao Community,Zhongshan District

Beautiful country of Yuezhao Community,Zhongshan District is taken as the case.By digging cultural characteristics and connotation of historic buildings and integrating historical culture resources,protection region of historic site is formed.By analyzing construction condition and environment of status quo and combining surrounding natural environment,greening and activity places are arranged in the area unsuitable for construction,and landscape node rich in local culture characteristics is created.In the planning,it should sufficiently respect layout of the existing buildings,making planning region become a new rural residential community in the new era that local culture atmosphere is rich;the planned buildings have the same skin textures with original buildings and harmoniously coexist with natural environment.

数字文化新业态发展影响因素研究——基于DEMATEL-ISM-MICMAC展开的实证分析

文化与数字信息技术的相互融合孕育出了丰富多样的数字文化新业态,为我国文化产业发展注入了新的活力。发展数字文化新业态是文化产业升级的内在要求,客观科学地认识数字文化新业态发展的影响因素及其相互关系,有助于全方位解析数字文化新业态的发展机制和创新发展路径,以促进文化产业数字化战略的实施。通过识别15个数字文化新业态发展影响因素,运用DEMATEL法分析数字文化新业态发展各影响因素的重要程度,采用ISM-MICMAC法分析影响因素的层级关系与驱动-依赖关系,找出数字文化新业态发展的直接影响因素、间接影响因素和根本影响因素。研究表明:数字文化新业态发展以企业规模、服务创新、产品开发、人才培养、装备制造与模式创新为直接影响,以平台构建、数字化管理、资金支持与IP影响力为间接影响,以标准应用、资产禀赋、产学研协同、技术研发与政策支持为根本影响。

基于Citespace的新乡贤文化知识生产探讨

学界发表了大量的新乡贤文化研究论文,知识生产成果丰硕。运用Citespace软件对该领域知识生产进行探讨,在其生成的系统视觉图谱中,可以发现新乡贤文化知识生产的主要贡献表现为:拓宽新乡贤文化整体知识版图,形成新乡贤文化多种知识关联,产生新乡贤文化知识赋能效应。新乡贤文化知识生产的未来在于立足新乡贤文化的系统性与规范性,注重传播视角下的新乡贤文化知识生产,深嵌新乡贤文化的实践场域。

网络新媒体视阈下客家议题在日传播特征分析——基于日本Google News的考察

以日本Google News中的客家相关日文报道为语料,通过文本挖掘工具KH Coder进行文本数据挖掘,发现日本网络新闻媒体的客家议题日文报道具有分布零散性及以图片报道为主的特点。报道关注的客家区域主要涉及台湾地区、福建、香港地区、广东等地,其中,台湾地区的客家关注度最高。报道聚焦客家的观光旅游、产业振兴、客家书籍出版等相关内容,形成了客家传统建筑类、台湾地区客家文化交流类、客家文学作品推介类、客家观光旅游类等四大主要议题。本文提出要充分运用Google News等网络新媒体强大的技术功能和传播优势加大客家文化的传播力度。

基于AIGC的桃花坞木版年画在家居设计中的创新应用研究

目的旨在通过文献综合与实证分析手段,系统梳理并提炼AIGC技术在桃花坞木版年画家居设计中的创新性应用路径与方法论,为“非遗”在家居设计领域的AIGC技术应用提供具有参考价值的见解。方法聚焦于苏州桃花坞木版年画,通过深入分析具体案例,探究其在色彩运用和风格特点上的表现。首先,对桃花坞木版年画的历史脉络、艺术特色及风格进行了系统性论述与深入分析;其次,进一步分析归纳了其在现代语境下的特征表现;最终,结合AIGC技术与机器学习算法的特性,对年画图像进行了自动化的生成与优化处理。结果利用AIGC技术对桃花坞木版年画的色彩运用和设计特征进行创新性的重组与排序,成功开发出一种融合现代审美的桃花坞木版年画生成方法,为“非遗”文化在当代家居设计中的应用提供了新的思路。结论AIGC技术的快速发展,为“非遗”文化的传承及其在家居设计中的创新应用带来了深远的影响。本研究揭示了AIGC技术在“非遗”文化传承中的潜力与挑战,明确了未来家居设计领域的发展趋势,为传统“非遗”文化在家居设计行业中的创新性应用提供了清晰的路径和有效的方法。

Isolation and diagnosis of Helicobacter pylori by a new method: Microcapillary culture

AIM:To investigate the performance of the microcapillary culture method(MCM) in Helicobacter pylori(H.pylori) isolation and diagnosis.METHODS:Microcapillary culture(MC),classical culture(CC),rapid urease(CLO) test,and histopathologic examination(HE) were performed with biopsy samples.Homogenized biopsy samples were loaded into capillary tubes and incubated for 48 h at 37 ℃ without providing a microaerophilic environment.Additionally,three or four loops of the homogenized sample were inoculated in a ready-to-use selective medium(Becton Dickinson,Helicobacter Agar,Modified) specific for the isolation of H.pylori and incubated at 37 ℃ in a microaerophilic atmosphere provided by Campy Gen(Becton Dickinson,Gas Pack).Bacteria reproducing in microcapillary tubes were evaluated in an inverted microscope and also were evaluated after performing a CC with the content.Results obtained by CC,CLO test,and HE were compared with those of MC.The diagnostic performances of the methods used in this study were evaluated for specificity,sensitivity,positive predictive value(PPV),negative predictive value(NPV),and CI.RESULTS:H.pylori was found positive by CLO test +HE and/or CC culture in 26 patient antrum and corpus biopsy samples.In 25(25/26) patient biopsy samples,H.pylori was isolated by MCM,whereas in only 14(14/26) patient biopsy samples,H.pylori was isolatedby CC.CLO test and HE were found positive in 17(17/26) patient biopsy samples.Comparing the results of the isolation of H.pylori by MCM,CC,CLO test,and HE,the sensitivity of the MCM was found as 96%,the specificity as 80%,the PPV as 83%,the NPV as 95%,and the 95%CI as 0.76(χ2 =31.51,P < 0.01) whereas the sensitivity of the CC was found as 54%(χ2 =19.15,P < 0.01),and the sensitivity of the CLO test and HE were found as 65%(χ2 =25.26,P < 0.01).CONCLUSION:This new microcapillary cultivation method for H.pylori has high diagnostic sensitivity compared with CC,HE,and CLO tests.

Constructing ecological system of digital culture industries in the new era

Developing digital culture industries is one of the important social planning strategies in China in the new era.China’s digital culture industries has continued to grow in recent years,but there are still a series of problems such as imperfect industrial ecological chain structure,lack of development and innovation content,and small scale of ecological platform.At this stage,in order to build a sustainable ecological system for the development of digital culture industries in the new era,we should focus on the development of key areas related to digital culture industries,guide the development of industrial agglomeration,cultivate large-scale leading enterprises,strengthen the support of industry chain,build an innovative ecological model,and increase policy support.Only in this way can the digital culture industries be pushed into a benign ecological system as soon as possible and cultivated into a new momentum for the development of China’s culture industries in the new era.

The Scientific System of Xi Jinping Thought on Socialist Culture with Chinese Characteristics for a New Era

Since the 18 th CPC National Congress,the Party Central Committee,with Comrade Xi Jinping as the core,has formed Xi Jinping Thought on Socialism with Chinese Characteristics( Xi's TSCC) for a New Era in the process of upholding and developing the great practice of Socialism with Chinese Characteristics( SCC). As an important part of Xi's TSCC for a new era, cultural thought takes the persistence of cultural confidence as its basic foundation,t he promotion of outstanding traditional culture as its important measure,the enhancement of cultural soft power as its strategic goal,t he cultivation &practice of core socialist values as its guide, and the improvement of clean government culture as its fundamental significance,t hus constituting a scientific system with complete structure, rich content and rigorous exposition. This important thought provides a powerful theoretical and practical guide to the work of building a socialist culture with Chinese characteristics in the new era.

Suggestions for New Socialist Countryside Construction Based on Current Situations

According to our field survey,we analyzed current situations and existing problems in the new socialist countryside construction of Hebei Province. Based on these,we put forward our suggestions: put the government and farmers in correct place; improve farmers' quality and educational level; implement the new socialist countryside construction under the guidance of overall rural plan and combining natural and economic conditions of rural areas; and ensure continuous and long-term work.

Analysis of Communication Model of Chinese Traditional Culture in the New Media Era

Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.

Sidelights of the 2019 China Tourism and Culture Week in New Zealand

The Chongqing Tourism and Culture Carnival Gala was held on the afternoon of May 1 0 in the New Zealand National Museum. It was co-hosted by China Cultural Center in New Zealand, the Wellington City Council, Chongqing Culture and Tourism Development Committee and Chongqing Cultural Exchange Center. It was part of the 2019 China Tourism and Culture Week and the China-New Zealand Year of Tourism for the cooperation and communication in culture and tourism.

‘Happy Chinese New Year’2019 Presenting Outstanding Chinese Culture

On January 16,"Happy Chinese New Year" 2019 Launching Ceremony and Press Conference was held in Beijing."Happy Chinese New Year" 2019 has carried out more than 1500 activities in 133 countries and regions in over 40 forms such as temple fairs, exhibitions, performances, lectures, forums and interaction in intangible cultural heritage programs. Taking the opportunity of "Happy Chinese New Year" 2019, Chinese Embassies and Consulates in foreign countries, overseas China culture centers and overseas Chinese tourism offices have explored the integration of culture and tourism and focused on promoting the integration of ideas, with market and local culture. This contributes to showing Chinese New Year culture and telling China's story, making Chinese New Year an international festival shared by the world.

Research on the Inheritance and Promotion of Quzhou Food Culture Based on New Media

From the perspective of cultural communication,this paper studies the cultural and economic value of the inheritance and promotion of Quzhou food culture,and analyzes the problems of Quzhou food culture in the process of communication due to the narrow market,insufficient publicity,and lack of clear development ideas.By using the current popular new media means to spread the characteristics and flavors of Quzhou food,it is proposed to inherit and promote Quzhou food culture by creating brand effect of Quzhou food enterprises,setting Quzhou food websites,and shooting food documentaries,which will help publicize Quzhou food culture to the outside world,and thus play a positive role in promoting the local economic development of Quzhou.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

A Study on Rural Cultural Communication of Short Videos From the Perspective of Mediation-Taking the Popularization of “Village BA” (Village Basketball Association) in Qiandongnan as an Example

With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.

The application of new media technology in the inheritance and innovation of traditional Chinese medicine culture

In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.

新媒体视域下中医药文化国际传播研究:以Facebook为例

发布在Facebook平台上的中医药相关传播内容反映出受众对中医药疗效的兴趣与肯定,然而也存在着浅显认识、负面舆论与错误解读的问题。面对这些问题,在中医药文化传播过程中应注意:一是以术带道,借助实用疗法信息促进中医药文化理念的传播;二是转危为机,巧用负面信息促进树立中医药正面形象;三是倡导多元,倡导多元医学观念的同时避免传播过度偏激言论,充当好新媒体平台信息“把关人”的角色。

Mr.Wolfgang Gotsmy,NEW COUNTRY MANAGER

Upon completing his studies of Sinology and Economics in Vienna, WolfgangGOTSMY had his first contact with China in Taipei and Shanghai in the exportbusiness for Austrian Companies. He joined Austrian Airlines in early 1996 andafter a 15-month Internal Management Training Program was assigned to the