Advertorials have been shown to influence advertising recall and brand evaluation. However, no research has examined their impact on sales. This study uses longitudinal data on durable consumer goods in China to asses...Advertorials have been shown to influence advertising recall and brand evaluation. However, no research has examined their impact on sales. This study uses longitudinal data on durable consumer goods in China to assess the extent to which advertorials influence sales. The study finds that advertorials have dual, positive effects on firms＇ sales： a direct effect through original copy and a reposting effect through online exposure.展开更多
Finnair Finnair has launched an easy-to-use service allowing companies to quickly produce their own environmental report for their total travel miles.The"Eco-Report"tool has been added to Finnair’s popular ...Finnair Finnair has launched an easy-to-use service allowing companies to quickly produce their own environmental report for their total travel miles.The"Eco-Report"tool has been added to Finnair’s popular brand experience Web pages at http://www.feel.finnair.com.展开更多
Pu Fangzheng,General Manager of Guiyang Fangzheng Hi-tech Development Co.Ltd.Guiyang Fangzheng Hi-tech Development Co.Ltd.,set up by Pu Fangzheng,is a producer of rare earth lightning protection products.The company a...Pu Fangzheng,General Manager of Guiyang Fangzheng Hi-tech Development Co.Ltd.Guiyang Fangzheng Hi-tech Development Co.Ltd.,set up by Pu Fangzheng,is a producer of rare earth lightning protection products.The company also provides coordinated services such as designing and construction of lightning protection projects.In recent years,Pu Fangzheng has travelled through the Gobi Desert of Xinjiang Uygur Autonomous Region,mountain-展开更多
Keikoku Japanese Restaurant Come and experience the elegant and simple sophistication of Japanese cuisine at Keikoku Japanese Restaurant.Designed in the image of a traditional Japanese fishing village,the
AEG AEG is the world’s leading provider of live entertainment and sports programming. Through acquisitions and intrinsic growth strategies, the company has expanded its businesses to include state-of-the-art venues, ...AEG AEG is the world’s leading provider of live entertainment and sports programming. Through acquisitions and intrinsic growth strategies, the company has expanded its businesses to include state-of-the-art venues, major sports properties, live enter-展开更多
Argyle’s Project in Huzhou On October 15,Argyle Huzhou Private Palace officially started business in Huzhou City,Zhejiang Province.The project is located 2.5 km from the center of Huzhou City,consisting of an office ...Argyle’s Project in Huzhou On October 15,Argyle Huzhou Private Palace officially started business in Huzhou City,Zhejiang Province.The project is located 2.5 km from the center of Huzhou City,consisting of an office building,Argyle Yuewen Hotel and an apartment building.Argyle Yuewen Hotel is expected to open in 2013 as a landmark building of the city.展开更多
Traders Hotel Shenyang Asia Pacific’s leading luxury hotel group,Shangri-La Hotels and Resorts,has appointed Francis Kan as the Resident Manager of Traders Hotel Shenyang.In his new role,Mr. Kan will be fully respons...Traders Hotel Shenyang Asia Pacific’s leading luxury hotel group,Shangri-La Hotels and Resorts,has appointed Francis Kan as the Resident Manager of Traders Hotel Shenyang.In his new role,Mr. Kan will be fully responsible for all hotel operations.展开更多
SAIC-GM Pavilion On December 3,Shanghai Automotive Industry Corp.(SAIC) and General Motors (GM) announced the stunning highlights of the visionary experience that awaits visitors at their joint pavilion at
La Mauny La Mauny dis-tillery produces exclusively premium rhum agricoles.Agricole rhum is made from the fermentation and dis-tillation of pure fresh sugarcane juice. Tenkg of sugar cane
Ascott Beijing Recently, Ascott Marketing held a yearend customer appreciation party at Ascott Beijing. More than 60 major customers from more than 30 companies and the management teams were invited to participate in ...Ascott Beijing Recently, Ascott Marketing held a yearend customer appreciation party at Ascott Beijing. More than 60 major customers from more than 30 companies and the management teams were invited to participate in the activities.展开更多
Guinness World Record Set at Reignwood Pine Valley At 12:20 p.m.,October 9,a new Guinness World Record was set at the Golden Bear golf course of Reignwood Pine Valley in a golf class organized by Reignwood Group,which...Guinness World Record Set at Reignwood Pine Valley At 12:20 p.m.,October 9,a new Guinness World Record was set at the Golden Bear golf course of Reignwood Pine Valley in a golf class organized by Reignwood Group,which was attended by 1,032 primary and middle school students.The students,aged between 8 and 16,were from 10 schools including Beijing Huijia(IB) Private School.Jiang Xiaoyu,the展开更多
Shangri-La Hotel Paris Announces New Cantonese Restauran tShangri-La Hotel Paris is proud to announce the opening of Shang Palace, a new Cantonese restaurant dedicated to offering one of the world’s most refined cuis...Shangri-La Hotel Paris Announces New Cantonese Restauran tShangri-La Hotel Paris is proud to announce the opening of Shang Palace, a new Cantonese restaurant dedicated to offering one of the world’s most refined cuisines. The restaurant will officially open on September 8, and will be headed by Cantonese chef Xu Zhimin.展开更多
Millennium Residences at Beijing Fortune Plaza Enjoy a delightful "Close to You" Christmas Eve dinner at MRL for a sweet 688 yuan (dinner for two, plus a 15-percent gratuity)
"Cuisine for a Cause" 2010 Hosted by IHG Beijing and Project Hope On July 21,the sixth annual Cuisine for a Cause charity cooking competition was held in Crowne
Third Pullman Debuts in China On December 11, 2008, the Pullman Beijing South, the first Pullman hotel in Beijing, opened its doors to welcome guests. It is the third Pullman hotel to open
Crowne Plaza Park View Wuzhou Beijing Crowne Plaza Park View Wuzhou Beijing will have an Alaska Spider Crab Gourmet Festival in our YueFeng Ge Chinese Restaurant. Special made Tom Yam Spicy Alaska Spider Crab Tomato S...Crowne Plaza Park View Wuzhou Beijing Crowne Plaza Park View Wuzhou Beijing will have an Alaska Spider Crab Gourmet Festival in our YueFeng Ge Chinese Restaurant. Special made Tom Yam Spicy Alaska Spider Crab Tomato Soup,healthy Steamed展开更多
A riva Beijing West, a four-star hotel and serviced apartment building, held its launching ceremony in Beijing on June 2. Ariva Beijing West is Ariva Hospitality’s first hotel and serviced apartment building in Beiji...A riva Beijing West, a four-star hotel and serviced apartment building, held its launching ceremony in Beijing on June 2. Ariva Beijing West is Ariva Hospitality’s first hotel and serviced apartment building in Beijing, China. Ariva is a registered trademark of Ariva Hospitality, a management company for ho-展开更多
WenshaKTV WenshaKTV, the nationwide Karaoke chain owned by Hong Kong Windsor Group, features quality KTV machines, modern establishments and an entertaining environment. WenshaKTV has already opened
文摘Advertorials have been shown to influence advertising recall and brand evaluation. However, no research has examined their impact on sales. This study uses longitudinal data on durable consumer goods in China to assess the extent to which advertorials influence sales. The study finds that advertorials have dual, positive effects on firms＇ sales： a direct effect through original copy and a reposting effect through online exposure.
文摘Finnair Finnair has launched an easy-to-use service allowing companies to quickly produce their own environmental report for their total travel miles.The"Eco-Report"tool has been added to Finnair’s popular brand experience Web pages at http://www.feel.finnair.com.
文摘Pu Fangzheng,General Manager of Guiyang Fangzheng Hi-tech Development Co.Ltd.Guiyang Fangzheng Hi-tech Development Co.Ltd.,set up by Pu Fangzheng,is a producer of rare earth lightning protection products.The company also provides coordinated services such as designing and construction of lightning protection projects.In recent years,Pu Fangzheng has travelled through the Gobi Desert of Xinjiang Uygur Autonomous Region,mountain-
文摘Keikoku Japanese Restaurant Come and experience the elegant and simple sophistication of Japanese cuisine at Keikoku Japanese Restaurant.Designed in the image of a traditional Japanese fishing village,the
文摘AEG AEG is the world’s leading provider of live entertainment and sports programming. Through acquisitions and intrinsic growth strategies, the company has expanded its businesses to include state-of-the-art venues, major sports properties, live enter-
文摘Argyle’s Project in Huzhou On October 15,Argyle Huzhou Private Palace officially started business in Huzhou City,Zhejiang Province.The project is located 2.5 km from the center of Huzhou City,consisting of an office building,Argyle Yuewen Hotel and an apartment building.Argyle Yuewen Hotel is expected to open in 2013 as a landmark building of the city.
文摘Traders Hotel Shenyang Asia Pacific’s leading luxury hotel group,Shangri-La Hotels and Resorts,has appointed Francis Kan as the Resident Manager of Traders Hotel Shenyang.In his new role,Mr. Kan will be fully responsible for all hotel operations.
文摘SAIC-GM Pavilion On December 3,Shanghai Automotive Industry Corp.(SAIC) and General Motors (GM) announced the stunning highlights of the visionary experience that awaits visitors at their joint pavilion at
文摘La Mauny La Mauny dis-tillery produces exclusively premium rhum agricoles.Agricole rhum is made from the fermentation and dis-tillation of pure fresh sugarcane juice. Tenkg of sugar cane
文摘Ascott Beijing Recently, Ascott Marketing held a yearend customer appreciation party at Ascott Beijing. More than 60 major customers from more than 30 companies and the management teams were invited to participate in the activities.
文摘Guinness World Record Set at Reignwood Pine Valley At 12:20 p.m.,October 9,a new Guinness World Record was set at the Golden Bear golf course of Reignwood Pine Valley in a golf class organized by Reignwood Group,which was attended by 1,032 primary and middle school students.The students,aged between 8 and 16,were from 10 schools including Beijing Huijia(IB) Private School.Jiang Xiaoyu,the
文摘Shangri-La Hotel Paris Announces New Cantonese Restauran tShangri-La Hotel Paris is proud to announce the opening of Shang Palace, a new Cantonese restaurant dedicated to offering one of the world’s most refined cuisines. The restaurant will officially open on September 8, and will be headed by Cantonese chef Xu Zhimin.
文摘Millennium Residences at Beijing Fortune Plaza Enjoy a delightful "Close to You" Christmas Eve dinner at MRL for a sweet 688 yuan (dinner for two, plus a 15-percent gratuity)
文摘"Cuisine for a Cause" 2010 Hosted by IHG Beijing and Project Hope On July 21,the sixth annual Cuisine for a Cause charity cooking competition was held in Crowne
文摘Third Pullman Debuts in China On December 11, 2008, the Pullman Beijing South, the first Pullman hotel in Beijing, opened its doors to welcome guests. It is the third Pullman hotel to open
文摘Crowne Plaza Park View Wuzhou Beijing Crowne Plaza Park View Wuzhou Beijing will have an Alaska Spider Crab Gourmet Festival in our YueFeng Ge Chinese Restaurant. Special made Tom Yam Spicy Alaska Spider Crab Tomato Soup,healthy Steamed
文摘A riva Beijing West, a four-star hotel and serviced apartment building, held its launching ceremony in Beijing on June 2. Ariva Beijing West is Ariva Hospitality’s first hotel and serviced apartment building in Beijing, China. Ariva is a registered trademark of Ariva Hospitality, a management company for ho-
文摘WenshaKTV WenshaKTV, the nationwide Karaoke chain owned by Hong Kong Windsor Group, features quality KTV machines, modern establishments and an entertaining environment. WenshaKTV has already opened
