In May,Chengdu’s Yintai Center became home to the Kids with Line Friends theme park,the latest branding victory of a product that isn’t even available in China.China currently has more officially licensed cafes feat...In May,Chengdu’s Yintai Center became home to the Kids with Line Friends theme park,the latest branding victory of a product that isn’t even available in China.China currently has more officially licensed cafes featuringLine Friends,the merchandising arm of Japanese-Korean messaging platform Line,than Korea and Japan combined(where Line has close to 60 million users).展开更多
文摘In May,Chengdu’s Yintai Center became home to the Kids with Line Friends theme park,the latest branding victory of a product that isn’t even available in China.China currently has more officially licensed cafes featuringLine Friends,the merchandising arm of Japanese-Korean messaging platform Line,than Korea and Japan combined(where Line has close to 60 million users).